The Nissan name was first used in 1933, but the company's history goes back much further. Originally known as Kwaishinsha Motorcar Works, the company produced its first automobile, the DAT, in 1914. DAT later became Datsun (son of DAT) in 1931 and Datsuns went on to become the first mass-produced vehicles in Japan. Americans got their first look at the Datsun in 1958 - the 1200 Sedan. The Datsun 240Z was released as a 1970 model and it became the best selling sports car in the world, selling 500,000 units in less than 10 years.
Back in 2008 I saw some of the weirdest optioned vehicles to have ever gone through any auto auction. Vehicles that were given power everything including cruise, ABS and traction control… but manual windows. Long wheel base minivans that offered captain’s chairs and premium sound… but no rear air. Even midsized sedans that had all the features a family would want. Except side airbags which the rental car company decided would cost too much to repair in the event of an accident. Fast forward two years later. Used car inventories are at their lowest point in 35 years and used car prices are up over a thousand bucks from last year. Have the manufacturers finally found some pearls of wisdom? Or are there still too many penny wise, pound foolish practices running amuck in the industry. Well???
Now we know why ACEA took a vacation last month: To spare Europe the drama involved in an 18.6 percent drop in the month of July. Compared to that, the 12.9 percent drop in August looks like an improvement. Back from vacation, Europe’s (Automobile Manufacturers’ Association ACEA reported numbers for both months today, and at first glance, they look horrible. Read More >
The heavy handed attempts to put the Japanese car industry in its place were totally unnecessary. Japan is perfectly capable of doing this all by themselves, with the help of the Godzilla-strength yen. Over the last issues, we have been chronicling the exodus of Japanese carmakers to lower cost countries with softer currencies. A trend even today’s yen intervention by the BOJ won’t stop. The last one we would have suspected of hopping on that bandwagon to cheaper shores was boutique carmaker Mitsuoka. But the purveyor of fine retro romance is also outta here. Read More >
Scion brand manager Jack Hollis tells the WSJ [sub] that
The sales are nowhere where they should be and they will never be this low again
And with only 29,672 units sold through 2010, he ain’t kidding either (well, except for maybe the last part). Meanwhile, with the Yen headed up, profits on Scion’s small, Japanese-built offerings aren’t in great shape either. In short, it is with good reason that Scion is the subject of the most-recent TTAC Deathwatch. Meanwhile, Scion’s bid for renewed relevance hangs on the success of two cars: the neo-Corolla Coupe tC, and the A-Segment Scion iQ three-seater. TTAC will have an early review of the tC before the end of the week, but before we get into the specifics of that vehicle, let’s ponder the wider question of Scion’s viability. Will these two cars bring back Scion’s sales to their previous levels? Let’s take a look at Scion’s historical sales for answers…
Who is the most sustainable car maker? And by “sustainable” I mean everything, like fuel-saving ideas, green practices, etc. It’s bound to be a Japanese car maker, right? Toyota, with their hybrid technologies, Nissan and their electric cars or Honda and their Hydrogen FCX Clarity? Nope. Maybe it’s General Motors and their Volt? The answer lies in Munich. Read More >
Here is one way to find out whether a company is serious about its long term plans for a given product: Find out whether they worry about what to do with their products after they are dead. That usually separates the serious players from the wannabes. Word reaches us from The Nikkei [sub] that Nissan has teamed up with the venerable zaibatsu Sumitomo, and established a joint venture to recycle electric car batteries. Read More >
Over the long haul of the Pony Car Wars, Ford’s Mustang has set the standard to which all others aspire. Having handily outsold the old F-Body Camaros (to say nothing of the nearest import-equivalent, the Nissan Z), Ford reigned alone over the declining muscle-coupe segment for much of the last decade. But the Pony Car cannot thrive alone, and the Mustang couldn’t keep its sales from sliding ever further… it needed some competition. Now, rather than fighting for pieces of a shrinking segment, the Camaro, Challenger and Mustang have been able to grow their sales together, revitalized by the renewed Pony Car Wars. Though our simple volume projection shows the Camaro on track to take the Pony Car crown from the Mustang, the short-term trends indicate a close battle to the finish this year. Hit the jump for summer sales comparisons…
When the high Yen drove Nissan out of Japan to Thailand, and to importing their Nissan March (elsewhere known as the Micra) from the Land of Smiles back to the Land of the Rising Sun, many thought this a daring, maybe even suicidal experiment. Will the notoriously nitpicky Nipponese buyer buy it? Or will “the first move by a Japanese carmaker to export a mainstay model to the home market,” as The Nikkei [sub] called it, be a resounding dud? Either the Japanese are changing, or Nissan pulled-off the impossible. Read More >
The first few months after the launch of a new product is seen as critical by car makers. This is the time they take the pulse of the market and determine whether or not the product struck a chord and is going to be a hit or not. Well, venturing bravely into new territory in Brazil, you would not be wrong if you said that Peugeot and VW swung and missed. Peugeot’s Hoggar and Volkwagen’s Amarok are going nowhere fast and are making their makers feel the blues. Read More >
To hype its forthcoming Leaf electric car, Nissan has reached for the most manipulative imagery in the green marketing playbook: the Polar Bear. They’re cute, they’re cuddly, and because their icy habitat is being destroyed by regular cars, they will hug you if you buy an EV. Meanwhile, the causes, trajectory, and impacts of global climate change (not to mention its possible solutions) remain extremely abstract and far-away when compared to the political and economic ramifications of global oil undersupply. Too bad market failures and geopolitical instability aren’t as emotionally manipulative as those fuzzy bear guys…
Here’s a cheery study on the effects of Peak Oil, which is widely considered to be happening…right about now (throw in a few more hours/months/years depending on how big of an optimist/denialist you are). Der Spiegel got their hands on a confidential study commissioned by the German military, which has not yet been sanitized approved for publication. It’s a bit explosive…might get the civilian population riled up and all. It warns of shifts in the global balance of power, the decline of importance of western nations (oil importers), as well as “the total collapse of the markets” and…gulp…even worse. Let’s go talk about 1970 Boss 302 Mustangs. Read More >
Remember when Hyundai was famous for cheap, tiny hatchbacks instead of sculpted, Lexus-alike sedans? Though Hyundai’s first hybrid will be based on its popular Sonata, its first-ever EV is based on its old-school i10 hatchback. The AP reports that the BlueOn (remember, blue is the new green) will be delivered to Korean government fleets this year, with sales to the public starting in 2012. Hyundai hasn’t disclosed whether the BlueOn’s pricetag will be as old-school Hyundai as the i10, but with only 87 miles of EV range and 80 MPH from 16.4 kWh of Lithium-polymer batteries, it looks like low-cost city transport is the name of the game. But with a planned production volume of 2,500 units per year, the BlueOn shows how far Hyundai still has to come before catching up with the Nissans and Mitsubishis of the EV world. Then again, Hyundai’s come from behind before…
China has a dizzying array of car brands. Nobody is quite sure how many car manufacturers there are. Number of car brands in China? Anybody’s guess. Well, there will be a new one. Nissan created a new brand exclusively for China. They call it the Venucia. Solid Chinese name … Read More >
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