The Nissan name was first used in 1933, but the company's history goes back much further. Originally known as Kwaishinsha Motorcar Works, the company produced its first automobile, the DAT, in 1914. DAT later became Datsun (son of DAT) in 1931 and Datsuns went on to become the first mass-produced vehicles in Japan. Americans got their first look at the Datsun in 1958 - the 1200 Sedan. The Datsun 240Z was released as a 1970 model and it became the best selling sports car in the world, selling 500,000 units in less than 10 years.
Now that GM’s acquisition of the subprime lender AmeriCredit has had 24 hours to sink in, howls of protest are starting to surface. The charge is being led by Senator Chuck Grassley, who has requested a review of the deal from the SIGTARP, saying
If GM has $3.5 billion in cash to buy a financial institution, it seems like it should have paid back taxpayers first. After GM’s experience with GMAC, which left GM seeking a taxpayer bailout, you have to think the company and, in turn, the taxpayers would be better off if GM focused on making cars that people want to buy and stayed clear of repeating its effort to make high-risk car loans.
And though Grassley’s criticism could be read as mere partisan gamesmanship from a leader of “the party of no,” there are a number of very good reasons for opposing the deal.
Which? is kind of the UK version of Consumer Reports. They publish a bunch of magazines. If you want a computer, you get the latest edition of Which? Computing, if you need a vacation, you leaf through Which? Holiday, and for a car, you get – you guessed it – Which? Car. You will receive quite a shock if you do. Read More >
As a Nissan rep pointed out via email last night, yesterday’s Chart Of The Day hardly tells the whole story of “the other Japanese brand.” Since 1995, Nissan has made up for declining “core model” sales by catching the tail end of the SUV/Truck craze with its Titan/Armada/XTerra/Murano combo. And, as this graph shows, those four models gave the brand a big spike for most of the last decade before diving unceremoniously towards oblivion (with the exception of Murano). Since then, Nissan seems to be targeting the niche left open by Honda: small, value-laden, efficient cars like the Rogue and Versa are Nissan’s new meal ticket (in addition to the still-soaring Altima). With a new Versa-based Juke mini-CUV launching this Summer, Nissan is poised to continue building on that image, but it still has to contend with remnants of its “Japanese Pontiac” and “Mainstream BOF-slinger” identities. Can Nissan be all of these things at the same time? Or will the Leaf EV halo push Nissan towards ever smaller, more efficient offerings and a neo-Honda emphasis on compact value? We’re hearing that changes are underway at the highest levels of Nissan’s leadership… coming up with a coherent brand vision and product plan for Nissan North America will have to be one of the new team’s top priorities.
Whereas other Japanese carmakers struggle a bit in keeping up with the still quite hot Chinese market, Nissan finds itself way ahead. Nissan’s China sales rose 51.4 percent in the first half to 503,077 vehicles, says The Nikkei [sub]. Reason given: strong demand from middle-class buyers. The Chinese market as a whole rose some 30 percent in the first six months. Read More >
When you think Volkswagen and alternative powertrains, only one kind of springs to mind, and it’s no very alternative. Diesel. They are pretty good at it in Wolfsburg. But these days it isn’t enough. Nowadays, we have E85, fuel cells, hybrids, more efficient petrol engines and many more. Volkswagen can’t afford to bet their future on Diesel. So where do they go from here? I hear California is quite nice…? Read More >
15 years ago, these six cars were Nissan. Sure, they sold a few Zs back in ’95 (4,176, actually), and the 240SX was in its last year of five-digit sales, but the Altima, Maxima, Sentra, Frontier, Quest and Pathfinder were the bread and butter. Needless to say, things change over 15 years, and though Nissan still sells all of these vehicles (excepting the Quest’s 2010 model-year hiatus), they’re no longer the reliable core they once were. Yes, the Altima sells like hotcakes, but Nissan’s other core nameplates are on steady steady glidepaths downwards, and the brand’s volume is largely being maintained by the introduction of new models. And as is so often the case in business, this shift away from core strengths is being rewarded by some thorough housecleaning. Having spent quite a bit of today talking with Nissan consultant Sharyn Bovat, yesterday’s rhetorical question What The Foxtrot Is Going On At Nissanis starting to come into sharper focus. Expect full reporting shortly, but in the mean time know this: things are changing at Nissan. My question now: does this chart help explain why?
Like most modern corporations, car companies tend to be extremely opaque. Only rarely do non-insiders like us get a peek behind the PR curtains of a major automaker, and when we do, we have to wonder why we’re getting the show… and what are we looking at, anyway? Just such a moment has arrived, as a tipster has pointed us to coolsprings.com, where an interview with a Nissan consultant based at Nissan North America’s headquarters in Tennessee appears to be literally overflowing with the kinds of juicy scandals, corporate gossip, and inside baseball that we so rarely see in print. But can the self-described whistleblower Sharyn Bovat be trusted? Is Nissan-Renault’s upper management really locked in a global struggle for control of the company? Do Tennessee taxpayers really pay for Nissan executives’ spa treatments? Did Nissan really relocate a number of employees from California to Tennessee, only to try to fire them shortly thereafter? This is The Truth About Cars, so we’ll proceed with caution… but this story is just too juicy to ignore.
President Obama got a chance to check out the Chevy Volt yesterday, as part of his trip to the Michigan battery belt. Unfortunately, he did not confirm or deny whether the Volt will actually get 230 MPG, because the EPA and GM are still “negotiating” a mileage sticker for the Volt. Luckily, GM has provided an important look at how the Volt’s battery system stacks up against key competitors… Read More >
Just in time for today’s tour of Michigan’s “battery belt,” the Obama Administration has released a study [full PDF here] of its electric vehicle stimulus efforts which concludes that the money was all well spent. Though the report covers a number of programs, from the ATVM “retooling loan” program which is backing companies like Nissan, Tesla and Fisker, to charging station subsidies, the major accomplishment of these billions of dollars is encapsulated in a single claim:
By 2012, thanks in part to the Recovery Act, 30 factories will be online and the U.S. will have the capacity to produce 20 percent of the world’s advanced vehicle batteries. By 2015, this share will be 40 percent.
As you can see from one of the report’s graphs (above) the US will achieve this 40 percent share of the world’s EV battery production just as two-thirds of the cost is beaten out of the things. And because batteries don’t follow Moore’s Law, it’s all diminishing returns from there. So what happens come 2015?
With analysts already worrying about Lithium-ion battery oversupply in Japan and the US, the Korean government is shaking up the sector even more by announcing an investment of 15 trillion won ($12.5b) in the country’s battery sector. Called “Battery 2020 Project,” the money will be spent on building up Korean R&D capabilities, with the goal of improving the country’s ability to source Li-ion components. Korea currently imports many of the components needed for its domestic battery industry, and according to Yonhap, this investment will seek to develop Korean sources for up to 75 percent of the battery industry’s components by 2020. A government official explains:
South Korea’s Samsung SDI and LG Chem already control 38 percent of the market, but actual percentage of local parts and technology used to make these products stand at less than 20 percent
Smart’s current plan for reviving its fading sales is a Tesla-powered EV version of its Smart ForTwo, which the Daimler-owned firm hopes will keep its city cars moving until a new platform is jointly developed with Renault. Further down the road though, it seems that Smart is moving to expand out of cars, as Autocar reports that the brand is developing a plug-in electric scooter. A senior Mercedes-Benz source tells the British magazine that
Smart was originally established to tackle the need for improved mobility, especially in congested city environments. Up to now we have concentrated our efforts on four-wheel solutions. The next stage is to looking at how to expand beyond this with other environmentally friendly vehicles
We finally know who’s responsible for shutting down Nissan assembly lines in Japanand the U.S.A. The shortage of a critical computer chip stopped Hitachi from making ECUs, which in turn stopped Nissan from making cars. For days, the identity of the lackadaisical chipmaker had been kept under wraps. Now, the culprit has been unmasked. Read More >
The shortage of a critical computer chip that Hitachi desperately needs to supply Nissan with ECUs now threatens to affect U.S. production. Yesterday, Nissan warned that they will close down Japanese assembly lines. Today, Nissan COO Officer Toshiyuki Shiga said that production in the U.S. may be halted until the chip shortage is solved. Read More >
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