The Nissan name was first used in 1933, but the company's history goes back much further. Originally known as Kwaishinsha Motorcar Works, the company produced its first automobile, the DAT, in 1914. DAT later became Datsun (son of DAT) in 1931 and Datsuns went on to become the first mass-produced vehicles in Japan. Americans got their first look at the Datsun in 1958 - the 1200 Sedan. The Datsun 240Z was released as a 1970 model and it became the best selling sports car in the world, selling 500,000 units in less than 10 years.
Hi Sajeev- I am a huge fan and advocate of TTAC. I have a co-worker and friend in dire need of some good advice from the best and the brightest. She has a 2002 Jeep Liberty with 110,000 miles. Last week her car had to be towed to her mechanic. She found out the engine is toast.
Turns out it is a victim of engine sludge. After the fact, it seems that this is a fairly common issue with the Jeep 3.7 V-6. It seems that a new engine would be $3,000 in parts and at least another $2,000 to be installed.
In my opinion, it seems pointless to spend that sort of money on a car that’s maybe worth $4,000. She doesn’t have a lot of money to spend on another car- maybe $2,000 at most. She doesn’t put many miles on in a year and goes mostly to and from work. I am very familiar with the Nissan SR20 engines and am partial to them. I was recommending she find a used 1st generation Infiniti G20. They seem to give a huge bang for the buck at that low price point.
I’d love to hear everyone’s take on her situation. By the way, she is in the NYC metro area for anyone with a cheap ride for sale.
If you, dear reader, had expected (or, perish the thought, hoped) that SUA hype and rapid fire recalls would bring Toyota down, then stop reading immediately. What follows will not be good for your circulatory system. Read More >
Who says there is justice in this world? Steven had to get, drive, and describe a Kia Optima. Hard work. Cammy only had to ask “what are your favourite adverts or advertising campaigns from the auto world?” And the nominations kept pouring in. At the time of this typing, there were 112 comments, most of them with a link to an ad, as required. Some incorrigibles posted without a link, shame on you, stand in the corner.
Not only were the ads posted, they were watched. Due to the work of our Canadian crack coders, we can see how many times someone clicks on a link. Data derived from the click-count are the key to the easiest to write category: “By Popular Vote.” And the winners are… (ranked from most clicked on down:) Read More >
My close relative is professional engineer, leaving his posting in the rust belt at a soon-to-closed, Tier 1, UAW supplier factory. Not wanting to move to Detroit, he accepts a promotion out of the quickly settling debris implosion, to run engineering in a component plant in Saltillo. Which was formerly the Athens of Mexico, but is now the Detroit of Mexico. So he stays employed. But wait, it gets better: a car allowance, 45k USD. He loves RWD and AWD in that order. Had plenty of FWD. He is an AWD drivetrain engineer. Taste runs to BMW and Audi.
What to buy? Cars there are 30% more than in US for comparable. Not quite the same lineup. Below are his first thoughts and my responses.
Some vehicles hit my tightwad tendencies like a nickel split into two quarters. Take this one for example. A base, five-speed unpopular car in an attractive color going through it’s very last year of production. The last of these Optimas went for less money out the door than a mid-level Corolla or Civic thanks to a mid-year model change. A few of the leftover demos with a few thousand miles even went in the $12k to $13k range. That’s a Two Buck Chuck-level deal for a nearly new midsized car. However…
I’m running out of gratuitous tie-up pictures, so let’s celebrate the good news with a video: The Nikkei [sub] sends us the news that Nissan and Daimler “are in the final stages of negotiations to obtain stakes of less than 5 percent in each other.” This comes on the heels of yesterday’s news that Daimler and Renault will exchange shares. With Nissan joining the couple, the tripartite axis will be perfect. No Italians this time. Read More >
Car researcher Edmunds sees an exceptionally strong March rebound in U.S. car sales. They expect new vehicle sales to come in 31 percent higher than March 2009. The most muscular comeback kid? Would you believe it, Edmunds expects sales of the already counted out Toyota to explode in March. They also see the Detroit 3 solidly overwhelmed by the furriners, Ford’s heroic efforts notwithstanding. Read More >
I fell in love with Chrysler back in 1991. Really. The LH sedans were the first four door cars I ever wanted to buy. Sports car looks. 214 horsepower. Of course they were just in the developmental stage back then with only a Viper or two out in the real world. I didn’t care. As I studied more of Chrysler’s other show cars of that time and reflected on the company’s restructuring measures (I was an industry wonk even then), I smelled the opportunity of an 18 year old’s lifetime. I bought 260 shares of Chrysler at just over $10 a share. Two years later I thought LH stood for, “Lordy Hallelujah!” as I spent my newfound fortune on babes and booze. Make that one babe who thankfully became my wife, and a laptop computer.
After long hand-holding and necking, Daimler and Renault finally seem to progress to third base. The Financial Times reports that the French and the Germans “are in the final stages of wide-ranging strategic partnership talks that would involve the German and French car makers taking ‘symbolic’ minority stakes in each other.” Read More >
It’s nice to see someone still deeply in love with their pristine eighties time-capsule 300ZX. It’s hard for me to put my finger on it, but it’s always been a bit difficult to muster any warmth for Nissan’s Z cars after they turned the truly remarkable original 240Z into an ever more porky and ugly caricature of itself. The 300ZX was an attempt to ditch the over-wrought original styling cues for a clean new look, but by then the ZX was severely tainted by image issues, the price of its success. Read More >
While the autoblogosphere frets bout whether BMW drivers can tell which wheels drive their cars, the real news in the BMW-goes-FWD storyline is the impact that the sea change in brand strategy is expected to have on volume. Automotive News [sub] reports that BMW is developing a new family of modular gas and diesel engines, which are intended “primarily for BMW’s new front-wheel-drive architecture, but the powerplants also will be used in the automaker’s rear-wheel-drive cars,” according to CEO Norbert Reithofer. And the volume at which this new family of three, four and six-cylinder engines will be produced is one of the early indications of where BMW is going with its FWD expansion. Today, BMW sells just under 1.3m vehicles worldwide. That’s fewer cars than will be powered by this new family of engines alone, which Reithofer says will motivate 1.5m vehicles worldwide. Considering BMW’s goal is to sell 2m vehicles of all its brands by 2020, it’s clear that much of that growth will be made possible by new FWD-inclusive drivetrain technology. Read More >
One of the biggest conundrums facing the folks tasked with marketing the forthcoming first generation of mainstream electric cars is branding. On the one hand, firms want their mainstream brands associated with the green halo of having an electric car in its portfolio. On the other hand, electric cars aren’t cheap. From a pure pricing perspective, it makes more sense to brand expensive EVs as luxury products. GM struggled with this problem when it developed its Converj version of the Volt, ultimately deciding that the common-sense arguments for branding the $40k Volt as a Cadillac weren’t as important as boosting Chevy’s profile with an EV offering. Nissan, meanwhile, has decided that it has room for both a Nissan-branded Leaf EV and an Infiniti-branded luxury version. Read More >
What a difference twenty years makes. The eighties was the Japanese decade, when they were going to take over the US, if not the world. They bought prime real estate assets like Rockefeller Center and Pebble Beach. They wrote books telling the US how to fix its problems. And their car makers were swamping the US like a tsunami. The last of the holdouts, Daihatsu, finally showed up on our shores at a rather inauspicious time: 1988, one year before the great Japanese stock market collapse. Did Daihatsu’s failure and retreat in 1992 have to do more with Japanese hubris in trying to sell a “BMW quality” Geo Metro, or was the Charade just an overpriced charade? Or is there a difference? Read More >
In the leadup to its bailouts and bankruptcy, Chrysler seemed to have suddenly gotten religion about zero-emissions technology, parading around several ENVI electric vehicle prototypes. By the time Fiat had cleared the cobwebs from new product development in Auburn Hills, the EV vaporware had faded into nothingness. With the need to impress politicians ostensibly in Chrysler’s past, the ENVI program was rolled into Chrysler’s normal product development process, and we no longer had to choke back laughter at the idea that Chrysler would replace its unloved Sebring with the pure-electric 200C concept. Chrysler’s embarrassing Two-Mode hybrids were also hidden from view, with only a vague indication that a hybrid Ram might someday become available. When we talked to Ram CEO Fred Diaz at last November’s Five Year Plan announcement, he said that a hybrid Ram was still being considered. Now, egmcartech reports that the Ram hybrid is dead from a commercial standpoint, and that the program will turn into a plug-in hybrid test fleet for Chrysler’s best partner: The Department of Energy, which gave the form $48m to develop a fleet of 140 plug-in Rams. But don’t worry consumers, there’s an alt-energy Chrysler in your future… sort of.
Joel Ewanick is a name you’re probably not familiar with. I wouldn’t blame you, he works in Marketing, which is a pretty dull affair. However, you may be familiar with his work. He helped bring Hyundai to the mainstream with clever and well executed marketing plans. The Hyundai Assurance Plan (lose your job, return your car) was his idea. Not to mention during 2009, when the car industry was failing, his marketing plans helped Hyundai increase market share and even turn a good profit. Advertising during the Superbowl? His idea. Advertising at the Academy Awards? His idea again. Hyundai’s market share grew from 3 percent to 4.4 percent as of February (according to data from Autodata). To cap it all, he was named Marketer of the Year 2009 (the year of carmageddon) by Advertsing Age. So why am I writing about him? Well, he’s leaving Hyundai. Read More >
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