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The Nissan name was first used in 1933, but the company's history goes back much further. Originally known as Kwaishinsha Motorcar Works, the company produced its first automobile, the DAT, in 1914. DAT later became Datsun (son of DAT) in 1931 and Datsuns went on to become the first mass-produced vehicles in Japan. Americans got their first look at the Datsun in 1958 - the 1200 Sedan. The Datsun 240Z was released as a 1970 model and it became the best selling sports car in the world, selling 500,000 units in less than 10 years. |
By
Cammy Corrigan on January 18, 2010

Despite what you think of Toyota, it’s a company you should respect. They brought reliability to cars when others couldn’t. They popularised lean manufacturing techniques that others are still trying to copy. And they introduced green technologies at a time when petrol was cheap and still made a success of it. In short, when Toyota put their mind to it, they can make a good success of just about anything… except for the European market. For some reason, Toyota cannot make in-roads in the European sales no matter how hard they try, and the latest set of data suggests that that trend is continuing.
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By
Michael Karesh on January 18, 2010

The dominant Japanese car companies remain uncomfortable with their nationality, doing their best to seem somehow American lest they provoke a political backlash. Even as unabashedly Japanese products have become prevalent in the intertwined worlds of TV, gaming, and toys, I cannot recall a car with so much as a Japanese name prior to Suzuki’s new Kizashi. Why Suzuki? Well, they’re too small in the U.S. to fear a backlash. And tagging a motorcycle Hayabusa didn’t exactly harm its popularity. Why “Kizashi?” The name means “something great is coming.” Well, is it?
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By
Paul Niedermeyer on January 17, 2010

1984 was a milestone year in the car world for new cars: the new W124 Mercedes 300E; the Jeep Cherokee; The Dodge Caravan/Plymouth Voyager mini vans. But perhaps the biggest shocker was Honda’s new Civic family: four distinctly different Civics, each with its own unique body and character: The conservative four-door sedan, the popular hatchback, the remarkably roomy tall-boy wagon, and the iconic two-seater CR-X. It was a bold and expensive gamble to make the Civic the number one compact in the land, and it paid off handsomely. With a Civic for each purpose and personality, Honda dominated the niche, and set the Civic (and Honda) firmly on a path of growth and domination that shocked Toyota, crippled Nissan, and utterly blew the domestics into the weeds. Was it Honda’s peak year ever, and have they been coasting since?
By
Cammy Corrigan on January 15, 2010
Money Control reports that the French government threatened to increase its stake in Renault from 15.01% to 20%. Not because it believes in the company and its products (would you trust a Renault Megane over a Honda Civic or Toyota Auris?), but to further exert control over Renault. Why would it want to do that? Well, that could probably have something to do with the French government’s invite to Carlos Ghosn for a little “sitdown” over the rumours that Renault may produce its new generation of Clio in Turkey, rather than its plant in Flins, France, where the current generation is built.
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By
Bertel Schmitt on January 15, 2010

Did we say that the auto industry has to deal with severe capacity problems? China has capacity problems alright. It looks like the biggest impediment to further sales growth in China is a shortage of cars.
China’s car makers are running three shifts and still cannot keep up with the demand, Bloomberg reports. Nissan’s factory in central China is making cars almost 24 hours a day, yet customers are faced with three month waits for their new car. Other companies, such as Ford and Honda, are running their Chinese factories at full capacity, with overtime and weekend shifts, and still can’t deliver enough cars. Read More >
By
Edward Niedermeyer on January 14, 2010

About a year ago, Nissan’s response to nose-diving truck sales betrayed some serious ambivalence about chasing the profitable-yet-dangerous segment. Its first plan was to rebadge the new Ram, but that deal has fallen apart in the wake of Chrysler’s shotgun wedding to Fiat. At a loss for options, Nissan canceled the Quest, QX56 and Armada and started tooling up its Canton plant to produce commercial vehicles. It looked like Nissan’s days in the truck market were over. Now, USA Today reports that Nissan is developing a new full-sized pickup (and SUV) after all. By itself. Who’d have thunk it?
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By
Paul Niedermeyer on January 14, 2010

Pickup Truck def: a vehicle designed to haul cargo that the owner picks up and places into its cargo bed.
I may be in the minority, but that’s how I use my truck. I haul gravel, compost, dirt, and mulch, and shovel it out the back, which is the most efficient way to do it, short of a dump bed. I also haul junk to to the dump, and load loose items by tossing them over the side of my truck’s bed, and unload them the same way. I can readily lean over into my bed’s side and reach all the items in there. I easily tip large appliances single handedly into and out of the bed. That’s why I have a truck, and that’s what I expect it to be able to do. But there are times when I think I might like to ride in something a little more comfortable and safe than my 1966 Ford F-100. So I head down to my local Ford dealer and check out a new truck, starting with the business end: Read More >
By
Edward Niedermeyer on January 14, 2010

Yesterday we confronted established automakers’ fears of the disposable automobile imported from China or India, but as Automotive News [sub] reports, the majors aren’t just sitting still on the issue. Nissan, which already sells a decontented Versa for $10k is planning two more vehicles at that price point for the US market, based on its new low-cost “V” platform. “The V platform will be sourced in Mexico” reveals Nissan’s North American chairman. Three vehicles will actually be produced in Mexico on the platform, but only two of them will be sold stateside.
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By
Cammy Corrigan on January 13, 2010

A few months back I noted that the French government was interfering in the car industry by demanding French plants stay open as a condition of their bailout of Renault. Well, things are getting even more….well….French. New York times (via Reuters) reports that French President Nicolas Sarkozy has summoned Renault and Nissan CEO, Carlos Ghosn for a cosy chat. Actually, “grilling” might be better way of putting it. The invitation has come about after reports surfaced that Renault might be producing its new Clio in Turkey, rather than France. This could be considered state bullying, but the French State is a 15% shareholder in Renault. French Industry minister, Christian Estrosi made absolutely no effort to cover this coercion.
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By
Steven Lang on January 12, 2010

In 1994, you could buy a base model Saturn for $9995 plus tax, tag and dealer fee. In 2002, you could buy a base model Saturn for $9995 plus tax, tag and dealer fee. In 2010, you may very well be able to buy an entry level Saturn for….
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By
Cammy Corrigan on January 11, 2010

Between the tooling for the old Saab 9-5 being shipped off to China and GM “starting” the wind down process, even the most optimistic, “fuel tank is half full” members of the auto world are starting to think that it’s “game over” for Saab. Well, here’s the final nail (barring a completely audacious bid, from an equally audacious company, who want to spend millions of pounds on a damaged brand) in the coffin of Saab. The Local, a Swedish website, reports that GM are officially killing all plans to bring the new 9-5 to production. “It would be so sad that it never sees the light of day despite the fact that it’s a fantastic car,” admits GM vice chairman Bob Lutz.
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By
Edward Niedermeyer on January 8, 2010

Detroit’s auto critics are a funny bunch. For decades they’ve been mocking the idea that Americans could ever love Europe’s small, underpowered, overpriced cars, as Detroit gorged itself on SUV profits. Now that Ford and GM have announced they’re bringing small cars like the Fiesta and Spark to the US, you’re starting to see the pendulum swing twice as hard in the opposite direction. “Yes, there will be a couple of mega-powerful V-8 asphalt eaters at the Detroit show, including the 2011 Cadillac CTS-V Coupe and the 2011 Ford Mustang GT 5.0,” writes Scott Burgess in a Detroit News piece entitled “V-6 engines begin long fade into history.” “But, it turns out, destiny has determined that the meek four-banger will inherit the earth.” Burgess’s theory follows Ford’s Ecoboost playbook fairly closely: thanks to direct injection and turbocharging, smaller engines can produce more power. And when you consider that electric hybrids can restore some of the lost poke of a large-displacement engine, the prediction seems all the more likely. Eventually. But just because the new Sonata and Regal aren’t being offered with a V6, doesn’t mean the six-banger is ready for automotive Valhalla just yet. Even Burgess admits that “it may take 10 years or even more.” When do you, TTAC’s Best and Brightest, reckon the six-cylinder option on cars like the Camry, Altima or Impala will fall by the wayside? When will we see the death of the six-cylinder popular sportscar alá the Nissan Z?
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By
Paul Niedermeyer on January 8, 2010

After two beautiful coupes this week, it’s time to get ugly. Seriously ugly, as in a serious contender for the ugliest car ever sold in the US. Yes, there’s competition for that title, one of which we’ve covered (Gremlin), and others we will soon. But let’s behold this Datsun F-10 Coupe, for which I am thankful that one is still around. It’s driver bought it new in 1977, and she’s still in love with her beautiful baby. Which raises the question: is ugliness in the eye of the beholder? Read More >
By
Bertel Schmitt on January 8, 2010

If even the DetN prints it, then we can assume it’s official: China’s total light vehicle sales came in at 13.6m, slightly higher than the estimates. The Chinese car market grew 45 percent compared to 2008. This according to data released by the China Passenger Car Association. China’s official auto sales data for 2009 are scheduled to be released by the China Association of Automobile Manufacturers next week, but should not differ much from the figure which was put on the wire by the state news agency Xinhua.
Here are some of the largest players:
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By
Michael Karesh on January 8, 2010

Driving enthusiasts, given the choice between the Soul and the cube, will opt for…a Honda Fit. So this comparison between Kia’s and Nissan’s boxes-on-wheels assumes different priorities. Which provides the most relaxing refuge from the seriousness of work when commuting to and fro? Short answer: the cube.
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