It’s hard to go anywhere without hearing it. Co-workers whispering at the water cooler, long waits at the drive-thru window while the staff argues amongst itself. It’s hard to get a word in edgewise.

People are talking about Mitsubishi.

If you’ve called #fakenews on this, well, you’re right. But that isn’t to say no one’s talking about the down-on-its-luck automaker, which recently saw salvation at the hands of the Nissan-Renault Alliance. There’s more vehicles coming to the threadbare brand and, while the company’s focus remains on lucrative SUVs, that doesn’t mean Mitsubishi won’t flesh out the lineup with something traditional. Read More >

America loves its pickup trucks, evidenced by a segment that’s increased nearly 5 percent compared to the same time last year.

Sure, many trucks across the nation haul nothing but air in their beds, but more than a few actually work for a living. Nissan is attempting to lure both parties into its showrooms by adding a couple of new option packages to its trucks – one for work and one for play.

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From the depths of the recession to 2016, Nissan’s U.S. volume doubled — from a six-year low of just over 689,000 vehicles in 2009 to over 1.4 million last year. Not a bad track record for any automaker.

However, as the sales landscape cools off after the post-recession boom, Nissan’s new leader feels it’s a better idea to hold a steady course, rather than gunning the sales throttles to meet a pre-selected sales target. In fact, those targets are now a thing of the past. Read More >

A car styled by the Italians and built by the Japanese — the combination everyone says they want. It’s rear-drive, a coupe, and has luxury trappings in the finest Italian tradition. It was so expensive when it was new that most people couldn’t afford to look at it. All these qualities make this a Rare Ride you are required to like. Required, do you hear me?

It’s the Nissan Autech Stelvio Zagato AZ1, and you’re going to look at it.

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Alright, at $99,990, the new Nissan GT-R Pure isn’t exactly a K-Mart blue light special. It does, however, halt Godzilla’s spiralling-into-the-stratosphere sticker price. Introduced all the way back in, uh, wow, 2008, the R35 stickered south of $70,000 at its introduction.

The GT-R did see several improvements last year to help justify the steady march of its MSRP, with refreshed styling and 20 additional horsepower. The new Pure trim cuts a few fripperies but retains the same level of performance. That sounds like a tasty recipe.

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Nissan is resuming production at five of its domestic plants this Tuesday after Japan’s transport ministry finally approved changes to the improper final-inspection procedures that forced a major vehicle recall in October. The issue involved final checks being conducted by uncertified technicians, a procedure only mandated for vehicles sold within the brand’s home country of Japan. Exported vehicles aren’t subjected to it and, so far as we know, didn’t have any problems for having forgone the inspection.

However, JDM production has been suspended since October 19th and Nissan has scrambled to recall 1.2 million vehicles after being required to re-inspect everything built for the Japanese market over the last three years. That’s a large penalty for what amounts to little more than having the wrong guy eyeball a car as it rolls off the assembly line.  Read More >

So diverse are the trim levels available in a modern pickup truck, it wouldn’t be shocking to see automakers begin offering a “Scotsman” edition, complete with three-on-the-tree shifter, for buyers accustomed to eating beans out of a can. On the other end of the ladder, surely “Limited,” “Platinum,” and “Tungsten” fall short in the luxury trappings offered within their leather-trimmed cabins. Buyers clearly need a wood-panelled humidor for their stogies.

Suffice it to say that automakers are making the purchase of a pickup truck more appealing than ever, and in October, buyers did their duty. October 2017 was a boffo month for light truck sales, with every full-size truck line recording rising year-over-year sales in the United States. Unfortunately, but not all that unfortunately (according to accountants, anyway), buyers offered a raised middle finger to mid-size pickups sold by those same automakers. Read More >

Do you miss the Nissan Xterra? Me, too. Appropriately blocky and truck-like in all the right ways, Nissan’s midsized off-road SUV was a great blend of tough looks and actual, y’know, functionality.

The old Xterra vanished from showrooms in 2015. Reading between the lines of a statement made by the head of Renault-Nissan-Mitsubishi’s light commercial vehicle division and reported by Aussie site Drive, a new one may be on the horizon.

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Japan appears to be having a problem with its quality control. Nissan Group is conducting updated inspection procedures after details emerged that it allowed uncertified employees to conduct final vehicle checks. However, the Japanese government continues to find issues with the automaker’s practices, forcing it to temporarily suspend new vehicle registrations.

Early reports from an external investigation commissioned by Nissan suggest the certification problem may have begun in 1979.

Subaru faces a similar plight. With Nissan’s inspection issue looming larger than anticipated, Subaru has admitted to following improper procedures for its domestic products. On Friday, the carmaker said final inspections at its main plant have occasionally been handled by employees not listed as certified technicians. The problem has persisted for more than 30 years, according to the manufacturer.  Read More >

Z is the last letter in the alphabet, and the current Nissan Z might be the last one in the company lineup.

At this year’s Tokyo Motor Show, Philippe Klein, Chief Planning Officer for Nissan, was decidedly non-committal when asked by media in attendance about the Z car’s future. This is stance is not new but, this time, the exec’s answer came with a few more details.

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In terms of monthly U.S. sales, Nissan’s line of Titan pickups ended September in the number nine spot, ahead of the midsize GMC Canyon but behind its own paleolithic Frontier. While the 3,773 Titan and Titan XDs sold last month represent a tiny fraction of the 82,302 Ford F-Series models sold in the same time frame, it’s still a 52-percent increase from the same month in 2016.

Year-to-date, however, Titan sales are up 224 percent in the United States. That’s enough to get Nissan thinking about the pickup’s potential in markets not dominated by tried-and-true nameplates from the Detroit Three.

It seems Nissan’s planning to seize some ground for itself on fertile — but traditionally unfriendly — terrain. Looking back, the looming push was obvious. Read More >

For five consecutive years between 2012 and 2016, the Honda CR-V has been America’s most popular utility vehicle.

In fact, the CR-V has topped America’s SUV/crossover sales charts in nine of the last 10 years, a streak of dominance that began in 2007.

It appears increasingly likely in 2017, however, that the Honda CR-V’s streak will be broken by the Toyota RAV4. Thanks to 20-percent year-over-year growth through the first three-quarters of 2017, the RAV4 leads the CR-V by more than 31,000 sales and the Nissan Rogue/Rogue Sport by more than 15,000 sales with scant time remaining for the RAV4’s rivals to make up the gap.

The difference maker? Toyota’s RAV4 Hybrid. Read More >

Earlier this week I was presented with a little advertising to enjoy, via Facebook and courtesy of Nissan. The ad is part of a new campaign launched on October 14th. In it, Nissan throws a couple of strangers together in a predicament involving the Nissan Titan XD and a previous-generation (debadged) Ford F-150.

I’m not impressed.

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We’ve asked you before about the particular brand you’d resurrect if given the power to bring just one back from the dead. A different Question of the Day also inquired which models trumped the previous generation by bringing fresh ideas and improvements to the redesign.

Today, we follow similar lines and ask which model was killed off too soon; which vehicle deserved one more generation.

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Nissan has a new senior vice president in charge of U.S. sales and marketing. Dan Mohnke, the company’s former vice president of strategy and digital acceleration, was promoted to the role previously held by Christian Meunier.

Heading to Infiniti, Meunier will serve as the brand’s vice president for global marketing and sales operations. The position was created exclusively to help the brand’s expansion into new markets. Meunier will report directly to Roland Krueger, president of Infiniti Motor Company and senior vice president of Nissan’s global division. Meanwhile, Mohnke will report to José Muñoz, chief performance officer for Nissan Motor Co.  Read More >