As Martin Schwoerer has pointed out, Honda is in the midst of a green-oriented rebranding. Formula One efforts and the NSX “replacement” have already been canceled, as we’ce reported. According to Autocar, more enthusiast-oriented programs are being slashed as weak markets meet green branding initiative. Planned rear-drive Acura models, including development of a V8 engine are off the table due to poor demand for luxury models. These models were planned to compete with BMW’s 3,5 and 7 series. Honda has also canned plans for a S2000 replacement, leaving it without any kind of sports car in its portfolio. Though the eagerly-anticipated CR-Z coupe is still a go, a convertible roadster version will not be pursued. This isn’t great news for enthusiasts, who have long seen Honda as the most sporting of the Japanese big three. In reality, Honda has been steadily moving away from its enthusiast roots for years now.
Category: Nissan
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Nissan ReviewsThe Nissan name was first used in 1933, but the company's history goes back much further. Originally known as Kwaishinsha Motorcar Works, the company produced its first automobile, the DAT, in 1914. DAT later became Datsun (son of DAT) in 1931 and Datsuns went on to become the first mass-produced vehicles in Japan. Americans got their first look at the Datsun in 1958 - the 1200 Sedan. The Datsun 240Z was released as a 1970 model and it became the best selling sports car in the world, selling 500,000 units in less than 10 years. |
When I went car shopping in the early ‘90s, my priorities were fun-to-drive, reliability, and economy. Style— not so much, or so I thought. But the first time I saw a Saturn, I knew instantly what it was, although I’d never seen a photo, since the car was conspicuously absent from the ads. As soon as Consumer Reports gave Saturn a preliminary blessing for reliability, I gave it my consideration. Ultimately, I became so smitten that I didn’t bother to re-look at the Integra after I discovered to my great chagrin, in the dealer’s lot, that the turning circle was nearly as big as the namesake planet’s diameter.
Nonetheless, my Saturn, a ’93 SL2 5-speed, was a hoot to drive. Once a honking Nissan SUV tried to pace me on Cape Cod’s exceptionally scenic and winding Old County Road. He could catch me on the straights, but I lost him easily in the twisties. The Saturn steered precisely and cornered flat with virtually no understeer, aided by its low mass, less than 2500 lbs. Like the vorpal sword in Jabberwocky, the switchgear went snickersnack. The gas mileage: 35 on the road. Although a google search failed to find the quote, some reviewer, somewhere, I swear, had dubbed Saturn “the practical person’s sporty car.”
Yet, within a few years, when people asked me what I drove, I found myself apologizing for the bland… uh, brand. The first time I saw generation-2, I didn’t know whether I was looking at a Hyundai, a Tercel or an Olds. In the same way that peoples’ faces lose definition as the high cheekbones and clear jaw lines of youth disappear under the sagging skin of old age, so the Saturn’s appearance lost its sporty edge.
So did the driving dynamics. On my first drive, on a moderately hard turn which my Saturn would have taken with aplomb, the car leaned way over, and the rear let go.
What happened? My theory was that after the quasi-independent Saturn Corp. was yanked back into the Mother Company in 1994, there had been a turf war between Saturn on Pontiac over which would be the “sporty” division, a status Pontiac had claimed since the first GTO. The evidence: the ‘96 Pontiac Sunfire looked exactly like they’d taken the first gen Saturn, and tweaked the lights.
Dick Danjin, who did two stints as UAW rep in charge at Spring Hill, tells me the problem was far more general (no pun intended). In the vision of GM president Roger Smith, Saturn was to take over where NUMMI left off, teaching old, sclerotic GM all the new Japanese tricks. Collaboration rather than conflict would characterize labor-management relations. This meant, among other things, that the cars would come off of the line properly assembled (a.k.a. “first time quality”) instead of post-assembly fixes, as was the norm on Big 3 assembly lines.
According to “Comeback: The Fall & Rise of the American Automobile Industry,” GM’s $3.5b Saturn investment made it the object of jealousy among the other divisions. Indeed, the autocratic Smith had practically forced Saturn down GM’s intake manifold. With Smith’s departure in 1990, soon after launch, Saturn lost its patron.
But even during pre-launch, Smith couldn’t keep the bean counters from nickel and diming Saturn. Even after suppliers had been vetted and given contracts, accounting would enlist new ones in their quest to shave pennies per car, and quality would suffer, says Danjin.
Saturn was launched before it was ready, says Danjin, who adds that he and his original corporate counterpart, Jay Wetzel, the vice president of engineering at Saturn, had protested vainly. Brake discs warped easily, and there was an oil use problem.
Soon after his second Saturn stint began in 1994, Danjin found that first time quality was a pathetic 38.7 percent, and 300 people were working in the post-assembly fix-it shop 20/7. The quest to achieve black ink through high production was forcing levels of overtime that corroded quality. Danjin says his letters to Saturn corporate Kahuna Skip LeFauve, with carbons to his UAW boss Steve Yokich and GM president Jack Smith (no relation to Roger) barely boosted first time quality to a lackluster 51 percent.
Bottom line: its status as corporate stepchild prevented Saturn from receiving sufficient financing to successfully launch a new car company. Once Saturn lost its quasi-independent status, it lost its way. The original Saturn sold a record 286k units in 1994, placing fifth in car sales that year. Twelve years later, five Saturn models, the Aura, Ion, and Sky automobiles, and the Outlook and Vue SUVs sold a combined total of just 240k units.
Hacks blamed the genesis of Saturn’s slide on letting the original style go stale, and lack of other models. But nearly 20 years on, the gen-1 styling still looks fresh. Had Saturn remained true to Roger Smith’s vision: an import fighter with steadily improving quality, technology, and driving dynamics, and had they kept the original’s great looks, I’d still be on Planet Six.
Carscoop! is breaking European brochure pics of the 2009 Insight, Honda’s rival to the Toyota Prius, the gas – electric hyrbid that’s gone from hero to zero [percent financing] in less than six months. Coincidentally enough (if only just), the Priusalike makes its appearance a few days before the denuded Detroit Auto Show (“Now with 100 percent less Nissan“). That’s where the 2010 Prius also makes its debut. Unfortunately, we only get the pics from Honda brochure; the text would have provided welcome insight into the Insight’s marketing angle. Will HoMoCo promote the Insight on price or performance? The green hot rod angle is not entirely inconceivable; the now extinct Accord hybrid was the fastest of its breed. Carscoop! has three pictures of the Insight’s speedo; at 20, 24 and 42mph. So, no, then.
Nissan’s December sales weren’t out of line compared with the rest of the Big 6, down 30.7 percent in the last month of the year. Unlike some others today, the sales release didn’t have much nausea-inducing spin. Again the couple of bright spots were the CUVs Rogue and Murano, up 10 and 54 percent respectively. The Quest minivan was again the mass-production loser, down 74.7 percent and 491 barely hustled. Other Nissan branded cars and trucks were well into negative territory, regardless of size or displacement. 2008 totals down 10.9 percent and just under 1 million sold., or less than half of Toyota. Infiniti division took a (par) 34.6 percent hit with nary a bright spot and closed out the year down 11.1 percent. At 112K vehicles, totals were roughly half that of Lexus, Mercedes, and BMW. Godzilla body count: 149 this month, 1,730 (potential fried transmissions) for the year. (We kid. We hope.)
You just know they’re going to get it wrong. And so they do. Number One: Full-Size Pickup Trucks. Huh? If any market segment is likely NOT to restore The Big 2.8 to glowing good health, it’s the PU segment. But no. I mean yes! “The Dodge Ram is new for 2009, as is the top-selling Ford F-150, while the Chevy Silverado and GMC Sierra twins combine to sell more than any of them. With the Toyota Tundra in retreat and Nissan ready to surrender the segment (they’ll be getting their next generation of Titans from Dodge), cheap gas should keep buyers putting their money into these profit centers.” And if the housing market stays in the toilet, the market remains saturated with trucks or the price of gas goes up? * crickets chirping * No wait! Number Two: American Muscle. Huh? Talk about carving-up smaller pieces a decreasing pie. Nope. Fox is saying halo to the new Camaro, Challenger and Mustang. “Forget for a moment all of the goody two-shoes environmentally conscious cars Washington wants the Detroit 3 to build: These are the ones that look best in the commercials and get shoppers into showrooms. They may not sell in huge numbers, but you can’t pay for the kind of pride they bring to a brand’s image.” Apparently, you– I mean “we” can. Number Three…
Figuring many TTAC readers would be interested, I input pricing for the new 370Z into TrueDelta’s pricing database the day it was released. Since TTAC licenses this information, this site is about the only place you can already configure the new, 332-horsepower 370Z. Media reports suggest that the new car handles better and has a nicer interior than the less compact, slightly heavier 350Z. Compared to the 2008, the base price is up $1,425, to $30,625 (the $30,000 figure you’ll read elsewhere ingores destination). BUT the new car has airbags, stability control, and a few other features as additional standard equipment. Adjust for these, and the 2009 is actually priced a bit lower than the 2008. The more agile Mazda RX-8 runs about $3,500 less, but no doubt most people will opt for the much more powerful Nissan when choosing between these cars. When both cars are loaded up, the related Infiniti G37 coupe runs about $3,800 more than the 370Z. But adjust for the Infiniti’s additional content (sunroof, additional power seat adjustments, etc.) and the difference is close to zero.
[Michael Karesh’s TrueDelta.com is a TTAC info provider]
Oregon’s governor Ted Kulongoski is currently getting some flack in our comments section over his pay-per-mile road tax scheme. But this is not the only green-oriented plan Kulongoski is floating, having already confirmed that Nissan will provide EVs for the state fleet in 2010. Another controversial transportation proposal of Kulongoski’s is to replace the $1,500 hybrid tax credit with a $5k credit towards the purchase of an all-electric car. If this plan does go into effect, it will make your Tesla Roadster (or Nissan Better Place-mobile) a little more affordable, just be prepared to have your doors blown off by a Datsun 1200 when you hit the road. Check out Oregon Field Guide’s visit with White Zombie, the zero-emissions ass kicker you never saw coming.
So opens a guest commentary by Ira Lacher in today’s Des Moines Register. And if you believe the Detroit line, you might assume this voice from the middle American heartland would answer in the affirmative. You’d be wrong. Lacher describes his impression of American cars as being “designed and put together by committee – a bunch of parts cobbled together. The steering wheel felt as if it were just sticking out of the dashboard. The gas and brake pedals seemed mere appendages to the floor. The seats were uncomfortable frames covered with cheap cloth. This wasn’t a car; it was a homemade personal computer! By contrast, every rented Honda, Toyota, Mazda and Nissan seemed like a machine that functioned like one machine.” But when he recently purchased a Hyundai, Lacher clearly felt at least a few pangs of guilt.
KBB/Carmax
1. Honda Civic /Honda Accord
2. Honda Accord/Honda Civic
3. Toyota Camry/Toyota Camry
4. Toyota Corolla/Ford Mustang
5. Nissan Altima/Nissan Altima
6. Honda CR-V/ Chevrolet Tahoe
7. Toyota Prius/Ford F-150
8. Toyota Highlander/Toyota Corolla
9. Toyota RAV4/Toyota Tacoma
10. Mazda3/Nissan Maxima
11. Toyota Yaris
12. Ford Escape
13. Honda Odyssey
14. Honda Pilot
15. Honda Fit
16. Ford Mustang
17. Chevrolet Malibu
18. Toyota Sienna
19. MINI Cooper
20. Volkswagen Jetta
A short overview of what happened in other parts of the world while you were in bed. TTAC provides round-the-clock coverage of everything that has wheels. Or has its wheels coming off. For the next two weeks, WAS will be filed from Tokyo.
GMAC to announce real soon now. GMAC “expects to soon announce the results of a debt exchange offer that is key to North America’s largest auto finance company’s capital levels,” says Reuters, citing a GMAC spokesperson. The successful swap is crucial for GMAC to become a bank, and to get under the TARP. The debt swap deadline expired Friday as planned, spokeswoman Gina Proia said, adding that the company expects to put out the results in “the near term.” Sounds like Farago’s Option A.
Charge! Carmakers worldwide are turning into Energizer bunnies, and enact plan B as in batteries. Nissan and NEC will invest 100 billion yen or more to manufacture enough large-capacity lithium ion batteries to equip a total of around 200,000 electric and hybrid vehicles a year in 2011 or later, The Nikkei (sub) writes. Honda and GS Yuasa Corp. plan to construct a factory in Kyoto for lithium ion batteries. Toyota and Panasonic are working on a joint-venture mass production of lithium ion batteries at a Shizuoka factory in 2009. Mitsubishi will start manufacturing lithium ion batteries in partnership with GS Yuasa. Volkswagen plans to develop automobile lithium ion batteries with Sanyo.
Getting real about EV: Taking the contrarian view, Bosch chief Bernd Bohr borrowed a line from Greenspan and cautioned against “irrational exuberance” when it comes to electric vehicles. “We should not tell the consumer that there will be an electrical vehicle in 2010 which is affordable and meets market demands” he said according to Automobilwoche (sub.) He expects small production runs before 2015, “but all will be heavily subsidized, either by the government or by companies that sell below cost.” Bohr figures, 80m units will be built worldwide in 2015. Of those, only 2.5m to 3m will be hybrids, and only 800K pure plug-ins.
“Ezra, baby, we love your style! You’re the next P.J. Hunter Clarkson! But listen; we need something a little upbeat for the year’s end. A little sugar to sprinkle on top of all that rancid offal coming out of Motown. How about 2008 cars you love? Thanks… Uh, Ezra this is a list of muscle cars and sports cars. And they’re all powered by gas for Christ’s sake. This is the New York Times! Tell you what: write me a couple of hundred word intro on alt power stuff. What’s that battery-powered thing? Taser? Dazzler? Put that one in there. We’ll call it ‘Gas guzzling rocket ships are great but we can’t say that.” No, no. We’ll call it “Last Call for Horsepower.” You know, cake and eat it deal. Awesome. What’s that? Cars that suck? What do you think we are TTAC? Sigh. OK, list ’em at the end, be gentle and we’ll call it “not in my garage.” OK? And I’ll get back to you on the driving to Alaska in a Ferrari thing later. Love ya! [Ezra’s Reasons to be Cheerful Part One Through Eight after the jump]
A short overview of what happened in other parts of the world while you were in bed. TTAC provides round-the-clock coverage of everything that has wheels. Or has its wheels coming off. For the next two weeks, WAS will be filed from Tokyo.
Japanese car sales down 30 percent: Japan is looking at “the worst December on record for auto sales,” the Nikkei (sub) writes. Only 161K autos (excluding minicars) were registered by Thursday evening. Unless a miracle happened on Friday, Japanese “sales of new cars are on track to drop almost 30 percent in December,” says the Nikkei. Sales dropped 5 percent in September, 13 percent in October, and 27 percent in November. For all of 2008, Japanese auto sales are expected to come in 7 percent lower. That would be the fifth consecutive yearly decline of the Japanese domestic auto market.
Fuji Heavy and Toyota getting cozier. Fuji Heavy, manufacturer of the Subaru, plans to join up with Toyota in the development of electric vehicles, Fuji Heavy President Ikuo Mori told The Nikkei (sub.) Fuji Heavy’s prototype electric vehicle is powered by a lithium ion battery from an alliance of Nissan Motor and NEC. They want to broaden their base of battery suppliers, and the partnership between Toyota and Panasonic would be among possible choices. Toyota holds a 16.5 percent stake in Fuji Heavy.
After Taiwan’s Yulon Motor pays a symbolic Taiwan dollar for the 49 percent stake General Motors holds in their local joint venture Yulon General Motors, GM will give them the keys, and say bye-bye for good, reports the Dow Jones News Wire via CNN Money.
Yulon, like many other car companies, needs cash. GM doesn’t have it, so they decided, to heck with Taiwan, it’s not worth the hassle, we’re outta here. Or in the more proper words of F.J. Pan, the CEO of the former joint venture: “Yulon General Motors needs a fund injection to cover losses and develop business, and General Motors has cash flow problems, so they said they don’t plan to inject funds,”
For long, Yulon was more known for flooding the island with rebadged Nissans. In 2004, Yulon split itself in two entities to allow a dalliance with another joint venture partner.
What if they held a North American International Auto Show (NAIAS) in the middle of Detroit in the middle of the winter and the Japanese manufacturers’ CEOs didn’t go? We’re going to find out what that means this year, as The Detroit News reports. “Toyota Motor Corp. confirmed earlier this week that CEO Katsuaki Watanabe had canceled plans to travel to Detroit… Previously Honda Motor Co. and Nissan Motor Co. said their chief executives would not attend. The companies did not give reasons, but officials say they expect the crush of reporters covering the Detroit show will focus almost exclusively on the industry downturn and the U.S. automakers’ difficulties.” So they’re running scared? Uh, I think that’s what you call “projection.” Another explanation comes from Joseph Serra, senior co-chairman of the NAIAS and president of Grand Blanc-based Serra Automotive Inc: “What’s possibly happening now is that, out of respect for the Big Three, they don’t want to upstage anything right now.” So they’re running scared? You know, from anti-transplant blowback. That sounds more likely, especially given the transplant’s low profile and quietly supportive demeanor during GM and Chrysler’s very public, shameful jostling at the billion dollar bailout buffet. Another another explanation: all those NAIAS unveils cost big bucks and sap a lot of time from execs’ scheds. Occam’s razor that.
Apparently the Rasheen is a JDM car based on the Nissan Sentra. Those three letters are good enough for me, especially when we’re not talking about some crazy Integra but a weird Japanese car. This one is cube-shaped, RHD, has plaid seats, and a general air of goofiness. The owner says he has a Florida title, which only means he is the legal owner of a car that’s illegally in the United States. But is $6000 so much to pay for the privilege of having the only Nissan Rasheen in the country?
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