Back when we TTAC didn’t have Ronnie Schreiber doggedly defending the D2.8, I contacted former GM PR spinmeister Gary Witzenburg to post an ed on the pro-Motown perspective. Big mistake. Despite– or because of– his exposure to our Best and Brightest, Gary went off the rails faster than the Polar Express. Other than an ex-girlfriend, he remains the only person I’ve ever blocked from my email. Let’s just say the man has “anger issues.” Actually, let’s not. Let’s revel in his vituperation and wonder if Autobloggreen is regretting letting him into their compound. “Here is what I’ll bet those long-suffering auto CEOs wanted to say, but couldn’t: You ignorant morons! How dare you accuse us of building cars nobody wants? We sold 8.5 million vehicles in the US last year and millions more around the world. GM still handily outsells Toyota here, Ford outsells Honda and Nissan, and Chrysler sells more than Nissan and Hyundai combined. How many of our new cars have you driven lately?” Personally, I think Gazza should have gone for the post-modern, hat tip to SNL approach, and begun with “Jane you ignorant slut.” More highlights from Gary’s take on “How to Win Friends and Influence People” after the jump.
Category: Nissan
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Nissan ReviewsThe Nissan name was first used in 1933, but the company's history goes back much further. Originally known as Kwaishinsha Motorcar Works, the company produced its first automobile, the DAT, in 1914. DAT later became Datsun (son of DAT) in 1931 and Datsuns went on to become the first mass-produced vehicles in Japan. Americans got their first look at the Datsun in 1958 - the 1200 Sedan. The Datsun 240Z was released as a 1970 model and it became the best selling sports car in the world, selling 500,000 units in less than 10 years. |
Ok, girls and boys, we are entering the last lap of the year. Prepare for one more month of bad news – then it will be over. The year. A lot of bad news already happened before you had your wheaties: While America Slept is a daily round-up of the news that happened in other continents and time-zones. TTAC provides round-the-clock coverage of everything that has wheels. Or that has its wheels coming off. Buckle up and be safe. (If you don’t like WAS, read the last entry. You’ll find yourself delighted!)
It’s official: Nipponese share US distaste of new cars: Japan Automobile Dealers’ Association published their November domestic sales of new cars, trucks and buses. They (the sales) are ugly: Down 27.3 percent on the year, down for the fourth straight month, and nearly twice as down as in October (-13.1 percent.) According to Nikkei (sub) “auto sales will likely fall this year to the lowest volume in decades on the economic slump that has seen Japan enter a recession.” Expect more bad news “from those wonderful folks who brought you Pearl Harbor.” (Not my bad taste, Della Femina did it!) For instance: The closely watched Japanese golf club index just sunk to 1.77 million yen, down 33 percent from its 2.64 million yen peak in May 2007.
Nissan ready, set, fire! Maybe: In the flak trade, it’s called “softening the blow.” Nissan’s COO Toshiyuki Shiga said today to the Nikkei (sub) “that future sales will determine whether Nissan will need to cut more jobs.” Although Shiga-Sama said it’s too early to predict the company’s personnel strategy, we all know the likely outcome. See above. And there is more …
Nissan has unleashed a promotional video of its all new Z car – via YouTube. To the soundtrack of Nipponese techno we see inside and outside shots of the 370Z. Exposed to it, the hearts of true Z car zealots may beat a bit faster. “The video itself appears to be for Japanese markets,” says Luxvelocity. Is this a praise, or a cut? We are not sure. But if this is viral marketing, then the spread will remain relatively contained.
How was your Thanksgiving? Get ready for turkey sandwiches, turkey soup and a dose of turkey news from all over the world. While America Slept (WAS) is a daily round-up of the news that happened in other continents and time-zones. TTAC provides round-the-clock coverage of everything that has wheels. And that has its wheels coming off. Soup to nuts, all the news that would be unfit to eat on an empty stomach.
Indian market blows up. The emerging Indian auto industry hasn’t quite emerged yet. Now, it’s getting it in the shins, big-time. After Toyota’s debt rating was cut, “Indian automobile stocks were lower tracking the fall in Asian peers,” the India Times has it. “Due to lower demand, automobile companies have been forced to shut down plants.” Now, shell-shocked investors take their money and go home. “The attacks in Mumbai could accelerate the trend,” the Nikkei (sub) writes, citing Mitsushige Akino of Ichiyoshi Investment who said: “Worldwide economic downturns have historically triggered wars and political instability.” Not what they call an investor-friendly environment. The Mumbai attack is already called “India’s 9/11.” Say ta-ta to Tata for a while. Internationals have advised expats to keep indoors, or better, get out.
Hyundai declares war on Nissan: Speaking of wars, “Hyundai has made its 2009 Accent the cheapest new car on sale in America by lopping $1,100 from its MSRP, so the numbers on the screen now read $9,970“ the LA Times reports. That’s a price-war to the tune of $20 less than the $9,990 Nissan Versa 1.6 – but every penny counts these days. Wars have erupted about less. Considerable fine print applies. Check with your dealer, or the LA Times for details.
Wagoner squeezes Forster, Forster squeezes Opel: GM Europe must wants to save $750m in labor costs at Opel. Forster sent a letter to all workers and announced less work, less pay. Opel’s union boss Klaus Franz signaled to Forster to insert letter in pipe and smoke it. Or choose other dark cavities. According to Automobilwoche (sub,) Franz asked six questions from Forster, the most salient being “what are your plans to protect the European business from an insolvency of GM?” Franz doesn’t expect any answers. The cosmopolitical Franz even paraphrases Nancy Pelosi: “If you don’t show us the plans, we won’t show you the money.” Wait, it’s getting worse …
This is what passes for good news these days, so pass the turkey and keep smiling. Edmunds (via Dow Jones Newswires) estimates that the American new car market is down 28 percent in November, but up 1.9 percent from October. “Sales improved slightly over October thanks to near record high incentives and perhaps a sense of relief that the presidential election is over,” said Edmunds’ executive director of industry analysis, Jesse Toprak. Many analysts had forseen a bloodbath in November, after a disastrous October. In November’s 25 selling days, Chrysler LLC’s sales are seen dropping 42%, with Ford posting a 33% slide and GM reporting a 28% skid. And it’s not just Detroit firms losing ground. Toyota sales are expected to drop 24%, with Honda sales down 21% and Nissan sliding 29% on the month. Detroit’s market share is estimated to be 47% in November, down from 51% a year earlier and flat from October. These numbers could easily have been much, much worse given the record low consumer confidence. But is cheap gas helping, and if so, how long will it last? Stay tuned, as we get official numbers out at the end of the month.
Dark clouds over the land of the rising sun. Japan Inc is deeply involved in the atrophy formerly known as the U.S. auto market. Two of what was known as the “Big Five” are Japanese: Toyota and Honda. Over the past 10 years, Toyota and Honda had been steadily taking market share from Detroit. Now, Detroit is in trouble. So is Tokyo, due to its inordinate exposure to the US auto market. Klaxons are sounding in Nippon. “Although their situations are not as dire as those harrying the top three U.S. automakers, major Japanese carmakers are rushing to review their operations and revise business plans in the face of quickly deteriorating auto sales worldwide,” writes the Nikkei (sub) today.
A side effect of Toyota’s race to become the world’s largest auto maker was that ToMoCo built more factories than some other companies built cars. Toyota’s production capacity rose by half a million annually since 2000. In North America, Toyota used to earn half of its worldwide profits. The crash in the US hit them real hard. Sales in Japan and Europe have also been decreasing faster than the firm can adjust production levels. To not end up like the formerly Big 3, Toyota has to act fast. A committee headed by President Katsuaki Watanabe is busy cutting costs and improving earnings in a stormy environment. What about Honda?
We’ve already reported Nissan’s decision to take a powder from the hugely expensive business of cock-walking at Cobo. As the Brits would say, the other shoe has dropped. Honda has announced that it will announce bupkis at this January’s North American International Auto Show. It’ll show show-goers what it’s got– and that’s it. Bloomberg reports the reason: “The Asian brands are mired in the industrywide slump that cut U.S. auto sales by 15 percent through October. U.S. automakers led by General Motors Corp. are seeking $25 billion in federal loans to help stave off a financial collapse.” Cutbacks fer sure, but the missing message is clear enough: Detroit’s auto show is fading fast. The fact that unions have driven-up the cost of the show is one show-collapse-related irony. Toyota’s decision to stay the course and unveil new models is another.
When Ferrari, Porsche, Mitsubishi, Suzuki, Rolls Royce and Land Rover withdrew from the Detroit Auto Show, well, who cares? Niche manufacturers all. But now that Nissan has announced that it’s pulled the plug on the North American International Auto Show, it’s the middle of the beginning of the end for the show. MSNBC carries the story, reporting that the Japanese automaker’s official statement on the non-matter. “Based on the fact that we have no major new products to show at the 2009 Detroit and Chicago auto shows, as well as the current economic conditions which will impact the shows’ marketing effectiveness, we have decided to cancel our involvement and participation.” Wow! Both their involvement AND their participation? That’s some serious you-know-what. MSNBC rubs salt into the wound, bringing-up the inconvenient truth that Nissan unveiled the Cube at the LA Auto Show.(forgetting to mention the 370Z U.S. debut). The bigger picture: Detroit is no longer the center of the automotive universe.
The Porsche vs. Nissan catfight over Nurburgring lap times has done more to publicize both company’s products than anything else. Besides, as Chris Harris of Driver’s Republic puts it, “Nurburing lap times… say far more about the conditions of the track and (fortitude) of the driver… than they do the vehicle in question.” Still, Harris was drawn to recreate the battle, pitting Porsche GT2 against Nissan GTR on the Nordschleife. Driver’s Republic presents the experiment in its online-magazine format, which brings high-quality photos, video, words and telemetric data together in one highly entertaining read. Check it out.
Hey, it’s Monday! Time to get back to work (if only to check that there still is a job.) Get a hustle on, most of the world got up much earlier. While America Slept (WAS) is a daily round-up of the news that happened in other continents and time-zones. TTAC provides round-the-clock coverage of everything that has wheels. Or that has its wheels coming off.
What are they smoking? To convince Congress that they mean action, GM wants to negotiate a cut in debt levels, wants to ask the UAW whether it’s ok to delay a $7 billion payment to a union retiree health fund, GM wants to drop brands, and get more funding from GMAC, Bloomberg reports. All that done before a “10-12 page report” will be submitted by 12/2? Don’t bogart that joint …
How to make a lot of money: Buy GM’s GM’s 8.375 percent bonds due in July 2033. Last Friday, that bond went for 17 cents on the dollar, Bloomberg writes, citing a report of Trace, the bond-price reporting system of the Financial Industry Regulatory Authority. The bond with a rating lower than most GM cars will yield you 49 percent interest, and you can retire worry-free. Or not.
Chery pickins: China’s home-grown (non JV) Chery will expand up and down, Gasgoo says. On the up, they will continue their partnership with US-based Quantum LLC. Intent: A high-end brand for the export market. On the down, they will launch a low-end brand called “Karry.” Already, your basic Chery QQ3 can be bought for $4K in China. How low can you go?
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Last week, Oregon Governor Ted Kulongoski clinched a deal to bring Nissan’s pure-electric cars to his state. Then, he went on to Shenzen, China. “At BYD Auto Co., China’s fast-growing automotive star, a plug-in electric hybrid sedan is just weeks from meeting millions of Chinese consumers” writes the Oregonian. “The F3DM, which runs up to 80 miles on a single charge and packs a 7-gallon tank, will probably launch in the United States by 2010.” The Governor wants it to be built in Oregon. On Friday, he met with BYD President Wang Chuanfu. On a 10-day business trip through Asia, Kulongoski had laid out his vision to automakers in Japan and China: Electric charging stations every 60 miles along interstates. Tax incentives for Oregonians to buy electric cars. Tax bonuses for drivers to build car chargers in their garages. And, unspoken, but you can bet on it: generous incentives for those who bring their factories to Oregon. Then, Kulongoski has guanxi, connections, indispensable for a successful Chinese deal…
Never on Sunday? Not so at TTAC, a 24/7/365 world-class operation. While America Slept (WAS) is a daily round-up of the news that happened in other continents and time-zones. TTAC provides round-the-clock coverage of everything that has wheels. Or that has its wheels coming off. Disclosure: Mostly bad news today.
Let’s get small: VeeDub doesn’t want to leave the cars-for-lilliputians segment to the Smart 42, or the Toyota iQ. Based on a chopped version of their upcoming (2010) VW Up, Wolfsburg wants to launch a fuel-sipping 2seater. Target is 2 liter per 100km (118 MPG.) Unconfirmed rumor as per Automobilwoche (sub.) The oil-burning Smart ForTwo gets 71 MPG.
Let’s get cheap: Fiat plans low cost cars for the European market. Under a separate brand, says Automobilwoche (sub.) Fiat Group CEO Sergio Marchionne says he wants to be the “Wal-Mart for cars.” Chinese imports, anyone? “Ma no!” says FIAT. Together with their Brazilian subsidiary FIASA, FIAT works on two el cheapo cars under codenames Project 326 und 327. Then there’s another one of unknown provenance.
Nothing sacred anymore at Daimler: According to Daimler’s hometown paper Stuttgarter Zeitung, “all investments which don’t add to efficiencies and competitiveness are cancelled.” Travel, overtime, outsourcing, everything needs to be cut. The whole company is under review. Grim sales numbers. Even the green may see pruning: Investments in plug-ins, hybrids and fuel cell may get chopped. More bad news to follow …
Like everyone, Honda is cutting production. The Financial Times reports that Honda’s Swindon, England plant is shutting down for the months of February and March. The Japanese company’s reputation for employee friendliness is taking a bit hit with the news that Honda’s “5,000 workers in Swindon will be laid off without pay during the shutdown.” The much lauded Japanese no layoff policy has gone by the wayside at Honda just as it has at Mazda and Isuzu. Toyota is likewise shoving people out the door of it’s Japanese factories without pay, but continues to hide behind the “contract workers” ruse which has long allowed them to in reality hire and fire to meet demand changes while claiming not to do so. Toyota “plans to reduce the number of contract workers on its Japanese payroll to about 3,000 by the first quarter of next year from more than 9,000 in the same period this year.” In simple terms, Toyota is laying off 6,000 people … without calling them layoffs. Meanwhile, “Fitch Ratings downgraded Nissan’s long-term debt rating on Friday from “A-minus” to “BBB-plus” and signaled that further cuts could follow.” Layoffs, plant shut-downs, debt rating downgrades and plunging profits. Sound familiar?
“It’s gone,” said (an anonymous “high ranking Nissan executive”) when asked if launch control would return in 2010. “We just don’t want to deal with the warranty nightmare anymore. It’ll make the 2009 GT-R really special. It’ll be the only R35 with launch control.”
The sun never sets on TTAC’s devious empire. While America Slept (WAS) is a daily round-up of the news that happened in other continents and time-zones. TTAC provides round-the-clock coverage of everything that has wheels. Or that has its wheels coming off. Our pledge: No feelings will be hurt (except those of automobile execs, one copy-writer, and the gravitationally challenged.)
Opel’s ad attack: While other car companies slash ad budgets, GM’s Opel unleashes a Blitzkrieg on the German populace. “Opel Secures Future” blares the banner headline of full page ads appearing in national German newspapers. [NB: The line doesn’t say “Opel’s Future Secure”]. According to Bloomberg, the target of the ad-attack is to “reassure car buyers that may be spooked by the woes of its parent.” The copy-writer must have been high on something, hyperbole at the very least: “Opel is financially solid and as a brand and a company not at risk.” Boerse-Express says the true aim of the ads is Opel’s foot: “If they are doing so well, why loan guarantees?” Good question.
GM in denial: RenCen weighs in on the topic, says “Opel is not for sale.” Not because they wouldn’t want to. GM flak Tom Wilkinson tells AFP that brands like Opel “are so integrated into GM’s global operations, we would not or could not sell them.” Darn. Nothing works anymore.
Dealers ready to buy Opel: Opel’s German dealer council met last Tuesday and discussed to buy Opel themselves, before Opel goes under. “This is under serious consideration,” says Paul Schäfer, GM of Opel Staiger in Stuttgart, to Automobilwoche (sub.) The money could be raised. Despite (or because) of GM’s denials, the dealers are worried. In the meantime, non-essential expenses, such as a new CI for dealers or a revamped DMS have been put on ice.
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