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The Nissan name was first used in 1933, but the company's history goes back much further. Originally known as Kwaishinsha Motorcar Works, the company produced its first automobile, the DAT, in 1914. DAT later became Datsun (son of DAT) in 1931 and Datsuns went on to become the first mass-produced vehicles in Japan. Americans got their first look at the Datsun in 1958 - the 1200 Sedan. The Datsun 240Z was released as a 1970 model and it became the best selling sports car in the world, selling 500,000 units in less than 10 years. |
By
Steph Willems on May 13, 2016

Yesterday’s news that Nissan will buy a 34-percent controlling stake in Mitsubishi for $2.2 billion was the latest win for Carlos Ghosn, the man behind the Renault-Nissan Alliance of 1999 and possessor of many fingers in many pies.
Ghosn, CEO of both Nissan and Renault, inked the agreement with Mitsubishi as the other automaker battles a misleading gas-mileage scandal. At a price of 468.52 yen/share, Ghosn’s purchase of new shares was a smoking deal. Mitsubishi shares traded for 1,100 yen just last December.
What becomes of the two companies now? And how will Ghosn’s world-straddling empire benefit by snapping up beleaguered Mitsubishi? Read More >
By
Steph Willems on May 12, 2016

Yesterday’s vague Japanese media reports proved right this morning, as Nissan Motor Co. announced it will purchase a 34 percent controlling stake in scandal-plagued Mitsubishi Motors.
Taking advantage of Mitsubishi’s reduced market value following the company’s admission of cheating on Japanese fuel economy tests, Nissan’s 237 billion yen ($2.2 billion) bulk buy of shares makes it the automaker’s largest shareholder.
It’s a big win for Nissan, which can take credit for exposing the gas mileage scandal less than a month ago. Read More >
By
Seth Parks on May 6, 2016

Upon its introduction in 2003, the Murano possessed a unique combination of traits that, in retrospect, make its La Jolla, California design studio and Design Chief Taiji Toyota look genius.
The Murano was built on the Altima platform, making it relatively inexpensive to build. It had a segment-first four-wheel independent suspension, imparting a genuine car-like driving experience. It featured generous proportions, yet eschewed three-rows in favor of spacious seating for five. Combined with its catchy anti-establishment styling, snappy 245-horsepower V6, and total lack of off-road pretension, it was the 21st century spiritual successor to the personal luxury car.
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By
Steph Willems on April 22, 2016

Nissan is trying to play Tesla’s lengthy Model 3 waiting list to its advantage.
A print ad that landed in the country’s most-read newspapers this morning is playing up the Model 3’s wait times, according to Automotive News, and encouraging EV buyers to go the faster route by buying a Leaf.
There’s nothing subtle about the ad, which would have been green-lit by Nissan’s intimidating sales and marketing head Christian Meunier. Since taking on the role in January, Meunier has laid out an aggressive marketing strategy, meaning the Leaf spot could be the first of many cheeky ads. Read More >
By
Steph Willems on April 18, 2016

The Russian automaker that manufactures Lada vehicles won’t see Carlos Ghosn at its board meetings after this June.
The Renault-Nissan CEO and chairman is expected to be replaced as chairman of AvtoVAZ at the company’s June 23 shareholders meeting, the automaker has stated, with Dr. Serguey Skvortsov taking his place.
Ghosn remains the chairman of Alliance Rostec Auto BV, the holding company that controls AvtoVAZ. Renault-Nissan bought a majority stake in the company, which is a joint venture with Russian Technologies, in 2012. Read More >
By
Crabspirits on April 18, 2016

I wonder how many of the Best and Brightest have been watching, waiting for this column to descend once again upon a subject automobile that has had a truly mystical device bestowed upon it by its creator. I’m talking about the equipment that blew the expression right off your neighbor’s face when showing off your new purchase in the driveway. A true novelty lost to time. Something that probably should be capitalized on currently by automakers in an updated form in this age of “let’s fill this humorless pod full of unusable gadgetry so it doesn’t look like a rolling flip-phone.”
I’m talking, of course, about a little thing called voice warning.
You see kids, something magical happens when that speaker chimes in to apprise you of things you probably already knew about. And while we’re on the subject of cars so equipped, why not focus on something with … soul?
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By
Alex L. Dykes on April 11, 2016

Japanese car companies have been trying to break into the American full-sized pickup market for decades. Despite Japanese trucks having a sterling reputation for dependability and reliability internationally, ‘Muricans are a different bunch. Not even Ford’s switch to “European-style” twin-turbo engines and aluminum bodies could stop the freight train that is the F-Series sales chart.
On the opposite end of that sales chart is the last-place Titan. Nissan sold just 12,140 Titans last year, 1/10th of Toyota’s own meager volume and 1/65th of Ford’s truck sales.
Rather than picking up its marbles and going home, Nissan thought outside the box and came up with a novel idea. Why not “right-size” a 3/4 ton truck and sell it for a little more than your average 1/2 ton? With the Detroit Three engaged in serious towing and payload wars, the heavy-duty pickup segment looks more like a Freightliner convention.
That’s where the diesel Titan XD comes in.
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By
Steph Willems on April 8, 2016

Is there a Nissan competitor to the BMW i8 in the works? A senior executive has hinted there might be.
Speaking to Auto Express, senior vice-president Shiro Nakamura said an electric sports car is one option the automaker is considering for its upcoming modular vehicle platform.
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By
Murilee Martin on April 8, 2016

The first-generation Nissan Sentra first appeared on American roads in 1982, early in the very costly Datsun-to-Nissan rebranding process. The lightweight, fuel-efficient Sentra was a big sales hit, because drivers in the early 1980s (with vivid memories of the gas lines of a few years earlier) were willing to put up with double-digit horsepower and lots of NVH in a car that promised decent reliability and cheap point-A-to-point-B costs. Now, of course, nearly all of the early Sentras are gone, so this well-worn example in a San Francisco Bay Area yard gives us an interesting history lesson. Read More >
By
Chris Tonn on March 31, 2016

Last fall, we had a typical-for-TTAC slap fight between Bark and Mark, centered around Nissan. I’ve been ruminating on this argument for months, but my conversation last week with NISMO chief Hiroshi Tamura — and seeing what Nissan chose to feature in New York — finally pushed me over the edge.
As I walked through the glass doors in the Jacob Javits Center last Wednesday morning, preparing for my first auto show as a member of the press, the automaker that’s defined much of my motoring life was front and center.
Somewhat inexplicably, Nissan had rented possibly the best, highest-traffic space in the entire hall and filled it with a tribute to a six-figure supercar, complete with a bunch of old cars the U.S. never saw when new.
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By
Steph Willems on March 29, 2016

Nissan’s U.S. sales boss delivered some Glengarry Glen Ross-style “motivation” to its ad agencies in order to pump up the brand’s weak messaging via a new campaign.
Christian Meunier, who took control of Nissan’s U.S. sales and marketing in January, dressed down a roomful of agency reps a week into his new job, according to Automotive News (via Ad Age).
Read More >
By
Steph Willems on March 24, 2016

Spy shots of the next-generation Nissan Micra undergoing road testing have rolled in from southern Europe.
Despite the camoflage, it’s the clear the next sub-subcompact Micra will be a departure from the bulbous current model, no doubt influenced by the Nissan Sway concept car unveiled at the 2015 Geneva International Motor Show.
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By
Chris Tonn on March 24, 2016

The newly refreshed 2017 Nissan GT-R on the rostrum drew the focus of many, but it was the five historic vehicles Nissan decided to bring to the New York International Auto Show that shouted for my attention in the crowd.
These five Skylines represent the race-bred heritage of the GT-R, while simultaneously taunting American enthusiasts who could never buy these iconic sports cars when they arrived new to dealerships.
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By
Bozi Tatarevic on March 23, 2016

The R35 Nissan GT-R is getting another facelift to keep the eight year old chassis going for 2017. The changes include a corporate “V-Motion” grille along with updated bodywork and a small boost in power.
The grille change is accompanied by an updated reinforced hood and a new front bumper treatment that is slated to give better downforce and stability. The sides and rear have also received updates to give a wider stance while the signature taillights have been kept.
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By
Steph Willems on March 17, 2016

Millennials are buying Ford SUVs like it’s going out of style, no doubt dismaying the friends who like to lecture people about their lifestyle on Facebook.
That, Chevrolet offers a voyeur package for its full-side pickup, Fiat Chrysler Automobiles grabs a stack of cash with both hands, Mercedes-Benz gives its midsize SUV the AMG treatment, and two more automakers eye the Formula E grid … after the break!
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