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The Nissan name was first used in 1933, but the company's history goes back much further. Originally known as Kwaishinsha Motorcar Works, the company produced its first automobile, the DAT, in 1914. DAT later became Datsun (son of DAT) in 1931 and Datsuns went on to become the first mass-produced vehicles in Japan. Americans got their first look at the Datsun in 1958 - the 1200 Sedan. The Datsun 240Z was released as a 1970 model and it became the best selling sports car in the world, selling 500,000 units in less than 10 years. |
By
Matt Posky on September 16, 2020

I cannot tell you the number of times I’ve gotten excited about the prospect of a new vehicle only to learn it’s going to limited to some lousy country where they don’t even bother to drive on the correct side of the street, have funny-sounding police sirens and/or happen to be involved in some other roadway debacle — like using the metric system on signs, just because it’s easier.
Meanwhile, nobody even seems to notice when we export our best automotive wares. Sure Europeans enjoy the Corvette’s mind-blowing performance and ability to absolutely devour highway miles at an unbeatable price (ignore the Euro-spec C8). But it probably lacks panache or the appropriate level of refinement (whatever the hell they’re looking for) and doesn’t accessorize with the sport coat and bare ankle look they seem so sprung on. Have you ever seen a Corvette in Europe? Of course, you haven’t. They almost never cracked 1,000 deliveries per year because the entire continent hates V8 engines.
Don’t fact check me on that last one because it’s irrelevant to the purposes of this article about petty revenge. All you need to know is that I was just informed that Nissan’s upcoming 400Z (name pending) won’t be available in Europe.
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By
Matt Posky on September 15, 2020

Considering the dire straits Nissan currently finds itself in, I don’t think anybody felt ultra-confident that its next Z-badged performance coupe was automatically going to be a home run. I certainly did not. But then I watched Nissan CEO Makoto Uchida climb out of the prototype as he reminisced about how his first car was a Fairlady Z, noting that it was a “love at first sight” kind of deal.
It was fitting, not just because the Proto Z that debuted on Tuesday is clearly inspired by that iconic model but also because he just unveiled a car that will probably leave a lot of other young drivers feeling the exact same way.
Nissan spent a lot of time parading around Z models ahead of the debut, suggesting that the prototype would be influenced by them all. But it has become clear that the earliest models are the ones doing the heavy lifting. While the squared tail lamps floating on a black canvas covers everything up to the 300ZX, the Proto Z’s overall shape is commensurate with the original 240Z. It also happens to be quite handsome and uncluttered by a lot of the busyness found on modern-day sporting cars. Read More >
By
Matt Posky on September 10, 2020

Nissan has issued another teaser for the impending 400Z with clear intent to alleviate any confusion created by the previous marketing materials. We said it looked like the company planned on offering the sports coupe with a manual transmission and are required to revise our claim. It’s now blatantly obvious that Nissan is planning on producing be-clutched examples. We can only assume that Nissan’s marketing department noticed that everyone had started to catch onto the possibility of there being a manual option in its last posting and simply decided to remove all doubt.
One can even imagine the video conference where management tells the person editing the clips to throw in a bare shot of the gear selector this time. Nissan knows few customers will actually buy one but that the automotive press can’t help but mention the last of a dying breed. Some of us wake up in a cold sweat nightly, haunted by the knowledge that carefully using two appendages to change gears isn’t something future generations are going to put up with.
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By
Tim Healey on September 10, 2020

A new report out of Japan suggests that the Nissan GT-R, aka Godzilla, will be bowing out the opposite of gracefully with a high-zoot model that will mark the end of this generation.
That same report suggests it will be a bit before any replacement for the flagship performance car will reach the market.
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By
Matt Posky on September 8, 2020

Nissan has been extremely clear that it has been focusing heavily upon its past for the formation of its upcoming 400Z. Considering how the automaker is faring in the present, casually throwing customers into a sea of nostalgia is likely a 200-IQ play. Vintage Z cars have an obsessively loyal fan base and are awarded rolling praise from practically everybody who remembers them in their heyday.
Your author has always held a soft spot for the 300ZX Twin Turbo, despite his not being the resident Nissan aficionado and the 300 being the most pig-like in the Z-car’s expansive lineage. But plenty of people recall its enthralling performance as turbo lag boost was playfully teased out to make pressing the accelerator feel less like you were about to pass a slow-moving motorist on the highway and more like you were about to launch a Grumman F-14 Tomcat off an aircraft carrier. They also undoubtedly remember its stellar design, especially the Z32, which present-day Nissan has decided to tap into for the upcoming performance model. Read More >
By
Steph Willems on August 19, 2020

Nissan unveiled the next-generation Rogue earlier this year, revealing a taller-looking, butched-up CUV with a newly direct-injected four-cylinder engine under hood. Arriving for 2021, the embattled automaker’s bread-and-butter crossover had best resonate with customers.
But that’s not the only crossover shoe dropping for 2021. Overlooked as it is, there’ll be a new take on the Rogue Sport, too. Read More >
By
Steph Willems on August 13, 2020

The saga of the Nissan Titan will come to an end in Canada next year, with the recently refreshed full-size pickup and its tweener XD sibling leaving that market after 2021 as the automaker changes course on a global scale.
Nissan Canada confirmed the discontinuation to TTAC on Thursday, claiming the automaker, as part of its new four-year plan, will focus more closely on its core strengths. Refreshed for 2020, the Titan line has recently seen a decline in the number of build configurations offered, as well as vehicles sold, making the model’s vanishing act a seeming inevitability. Read More >
By
Steph Willems on August 3, 2020

Nissan’s future will not see it become everything to everyone, and certainly not in all markets. The 2010s, and the market share-chasing, globe-straddling expansionism that characterized that decade’s car-buying orgy, are violently over.
Also soon to be over, apparently, is the Nissan Maxima’s gasoline-powered powertrain. Read More >
By
Steph Willems on July 15, 2020

Don’t have a compact EV crossover in the works? Are you even an automaker?
Keeping up with the industry Joneses is a longstanding tradition among automakers, and Nissan, despite its troubles, isn’t throwing in the towel when it comes to cutting-edge competition. After revealing a concept CUV last year that promised gas-free driving and a healthy driving range, Nissan unveiled the production vehicle last night.
It doesn’t differ much from the concept. Read More >
By
Tim Healey on June 25, 2020
The Nissan Altima was once in the mix with the Toyota Camry and Honda Accord in the mid-size sedan conversation.
That’s no longer the case, and hasn’t been for some time.
Nissan is working hard to get back in that mix, and while the 2020 Altima takes the right strides forward, there’s still more work to be done.
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By
Corey Lewis on May 26, 2020
Today’s trio of sedans was suggested by an old MotorWeek review of the new-for-’89 Maxima. Let’s pit that fresh-faced midsizer against the more established Taurus and the more luxurious Mazda 929.
Which is worth a Buy?
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By
Tim Healey on May 19, 2020

Nissan isn’t ready to discuss the 2021 Frontier just yet, but the brand has set pricing for the 2020 version of its aging midsize pickup.
If you’re cool with two-wheel drive and a King Cab model, you can get in the door for $26,790.
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By
Tim Healey on April 20, 2020
As long as individual private vehicles exist for sale, there will be a place for cheap commuter vehicles.
They don’t get much love, few aspire to buy them, but they exist to make sure that even those on a budget can get wheels that aren’t used.
Nissan’s Kicks is one such vehicle, and a pretty good one at that — as long as it sticks to its narrowly-defined mission.
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By
Chad Kirchner on March 12, 2020

On a cold January morning during the 2015 North American International Auto Show, Nissan CEO Carlos Ghosn debuted the brand’s all-new pickup truck. It wasn’t a typical full-size, half-ton offering. Rather, it was a “tweener” that sits between the half-ton and three-quarter ton trucks currently on sale. Ghosn made the business case for the truck, stating that nearly 150,000 people every year switch from a half-ton to a three-quarter ton truck or vice versa because there’s no real truck out there to meet their needs. Additionally, the truck would have a 5.0-liter Cummins diesel V8 engine.
Fast forward to 2020 and things have changed. Sales of the first-generation Titan XD were lackluster at best, and the company has completely discontinued the diesel engine and regular cab options. Ghosn himself was smuggled out of Japan in an instrument case back to Lebanon to avoid the Japanese legal system. But there is a new version of the Titan XD, and Nissan claims things will be different this time. Read More >
By
Chris Tonn on March 9, 2020

A few years ago, the family and I rented a car and drove to a national park, just like thousands of others do every year. After a few hours of hiking and sightseeing, we found a restaurant in the park for lunch. Our rental that day? A silver Nissan Altima. Here’s the weird part: there were eight more silver Altimas parked side-by-side, all with minor trim differences and stickers from different rental agencies.
It was genuinely weird.
TTAC has a long history of reviewing cars from rental agencies – initially as a ward against potential influence from the automakers, and occasionally to review cars we don’t normally see in media fleets. This isn’t one of those. This 2020 Nissan Altima AWD is a marked improvement from the rental counter – it’s no longer the ubiquitous scourge of indifferent travelers.
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