Category: Nissan

Nissan Reviews

The Nissan name was first used in 1933, but the company's history goes back much further. Originally known as Kwaishinsha Motorcar Works, the company produced its first automobile, the DAT, in 1914. DAT later became Datsun (son of DAT) in 1931 and Datsuns went on to become the first mass-produced vehicles in Japan. Americans got their first look at the Datsun in 1958 - the 1200 Sedan. The Datsun 240Z was released as a 1970 model and it became the best selling sports car in the world, selling 500,000 units in less than 10 years.
By on October 3, 2011

Over the last few weeks we have visited BangladeshVenezuela, the USA in 1986 and Cambodia. May I interest you in a little trip back to the Americas this week to Panama?

No? OK fine, if you don’t want to go there, I’ve prepared 155 other countries for you to visit in my blog, and I can tell you it is muy bien, so click away!

The interesting thing about car sales in Panama is the way Hyundai is progressively establishing itself as the ‘go-to’ brand there, with 3 models in the Top 4 so far this year…

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By on October 2, 2011

What looks like a Chinese-Japanese matter should cause considerable heartburn in Sweden and the Netherlands: The Chinese government has informed Fuji Heavy Industries Ltd. that it will not approve the automaker’s application to set up a joint venture in China, says Japan’s Yomiuri Shimbun. Let’s take a closer look. Read More >

By on October 2, 2011

After a grueling all-day battle of thrown rods, car fires, and busted suspensions at MSR Houston, we never expected to see a Ford Taurus SHO with a Rat Patrol roof gunner on the same lap as a bar-sponsored ’84 Volkswagen Rabbit. That’s how things sorted out after the first race session of the fourth annual Yeehaw It’s Texas 24 Hours of LeMons. Read More >

By on October 1, 2011

 

Brazil is touted to soon eclipse Japan as the world’s third largest auto market, and there is at least one Japanese company that wants to make hay of this: Nissan. The Nikkei [sub] heard that Nissan plans a Brazilian factory which “will have an annual production capacity of roughly 200,000 units and will begin churning out strategic small cars in 2014.” Read More >

By on September 30, 2011

The Japanese car industry is slowly but surely producing and exporting itself out of the huge hole caused by the March 11 tsunami. The Japanese domestic market remains where it was before the catastrophe: In the dumps. This is the bottom line of August production, export and domestic sales data released today by the Japan Automobile Manufacturers Association. Read More >

By on September 29, 2011

If you saw the video above on Autoblog, accompanied by some tired prose suggesting that you summon some enthusiasm for this, the latest automotive promotion, would you think twice? You might if you knew the person who posted the story, and knew they were being paid to promote said promotion. But how does one actually get an inside look at the gritty world of automotive PR payola? How do you break through the great wall of… what’s that, Jalopnik?

Today, Autoblog writer Jeff Glucker wrote about Nissan’s Britney Spears contest. Trouble is, he’s working for the agency that’s running it.

Earlier this week, [then-Autoblog Associate Editor Jeff] Glucker sent out an e-mail solicitation to several of his contacts in the automotive website world, asking for help promoting a new campaign for the Nissan Versa:

Hey there,

I am working with third-party agency that’s assisting Nissan with a new campaign for the Versa. No, I didn’t lose my job or anything – this is just some side contracting work so I can buy a second iPad or golden shift-knob for my car.

Oh right, you just have to open your eyes.
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By on September 28, 2011

Manufacturers are racing to enter the largely non-existent market of electric cars in China. After Nissan, Daimler, GM, and possibly Ford, Volkswagen has been caught doing it with SAIC. Reuters found that an electric car called Tantus, “which will be produced by Shanghai Volkswagen, is already on a list of approved new vehicles, according to China’s Ministry of Industry and Information Technology.”

This is not Volkswagen’s first Chinese EV-to-be. And it’s not surprising. Read More >

By on September 28, 2011

If anyone again mentions that the Japanese manipulate their currency to get an unfair advantage in international markets, then I will strangle him.  Or make him pay my Tokyo restaurant, taxi, and even subway bills in converted dollars. Strangling would be the more humane punishment.

Nissan CEO Carlos Ghosn has an even more painful option in store: He’ll leave the island. “If the Japanese government wants to really safeguard and develop employment, then something has to be done,” Ghosn told Reuters editors Paul Ingrassia and Kevin Krolicki in an interview in New York. Read More >

By on September 27, 2011

The Japanese car market is in the midst of the worst crisis since 1978. The Japan Automobile Manufacturers Association expects auto sales in Japan to fall to a 34-year low in the current fiscal year that ends in March 2012. This as a result of the severe production drop, triggered by the March 11 earthquake and tsunami. Read More >

By on September 26, 2011

Pronounced near-dead in 1999, Nissan has made a remarkable, but often unnoticed turn-around ever since. With little fanfare, the Yokohama company passed Honda as Japan’s second largest auto maker. In China, the land of car growth, Nissan sold 1.3 million cars last year, became largest Japanese brand and has expansion plans for 2.3 million.  Nissan is also the company that recovered fastest from the March 11 tsunami. With only 25 percent of its world output in Japan, Nissan had less exposure that Honda, and especially Toyota. It also was lucky: Nissan could duck the chip shortage that hit Toyota and Honda with full force. Nissan’s engine factory in Iwaki is 60 miles away from Fukushima. A little closer, and it would still be closed. Instead, it was back up and running two months after the disaster. One of the most horrific years for Japan and the Japanese auto industry is shaping up to be the defining year for Nissan. Nissan’s biggest problem: Not enough cars. Read More >

By on September 21, 2011

Conventional wisdom and Senator Stabenow have it that the wily Chinese are after precious Americans secrets of how to make new energy cars. Never mind that Ford and GM loudly deny that they have any current plans to build or sell electric vehicles in China. That appears at least half true in the case of GM. GM doesn’t have plans. Its plans are made in China. GM completely outsourced the development of electric vehicles – along with other future technologies – to China. Read More >

By on September 20, 2011

This man has become a fixture at Nissan’s press events. He walks around with a small video camera and a laptop hanging from his neck, as if he’s selling hot dogs at a ballgame. His name is Shotaro Ogawa, and he is most likely the biggest revolution when it comes to automakers connecting with their customers. Ogawa is Nissan’s walking live video stream and real time social networker. And he may put us old timey bloggers out of business. Read More >

By on September 20, 2011

When we went on the plane this morning for the some 600 mile trip to see a Nissan plant in Kyushu, the southernmost of the four main Japanese islands, we asked ourselves: Why?

After all, the plant had been there since 1975. What’s new? We soon should find out: Nissan CEO Carlos Ghosn went on a full frontal attack against the high yen, threatened several times that Nissan and most of the Japanese industry would pack up and leave, and delivered an ultimatum: “If six months down the road we are still in this situation, then this will provoke a rethinking of our industrial strategy.” Read More >

By on September 20, 2011

At the launch event for the 2012 Toyota Camry, the presenting executive noted price reductions of up to $2,000. Quite often such reductions are accomplished by deleting previously standard features. Case in point: the 2012 Volkswagen Passat, where we found that once you adjust for feature differences a $7,180 price drop shrunk to a much smaller, if still substantial, $2,400. So with the redesigned Camry I withheld commenting on the price reduction until I could run the car through TrueDelta’s car price comparison tool.

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By on September 19, 2011

Let me be frank: I’m not a very good driver. Now, I don’t mean that I careen from lamppost to lamppost like a drunken pinball, nor that I have to spend my afternoons picking teeth out of the bumper and pressure-washing old-ladies and kittens out of the undercarriage; no, I’m merely pointing out that I’m not a racecar driver in real life, only on the podium of my own imagination.

I’ve had some professional driver training, so I know how to position a seat, how to set my mirrors, how to use peripheral vision, how to look through the corners and so on, but the fact remains that my driving skills are fairly average. At best.

My fingers are of purest butter. When clenched, they form fists of finest Virginia ham. My right foot is composed of an amalgam of the entire bottom row of the periodic table of the elements, alloyed with lead for extra heft. All these appendages are fastened by spindly arms and legs to a buffoon with a block of wood for a head and a pea-sized amount of cotton wool for a brain.

Luckily, none of these considerable drawbacks matter, because I am currently the greatest driver in the history of the universe, better than Senna, better than Vittel, better than Zaphod Beeblebrox. Ladies and gentleman, the Mitsubishi EVO.

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