The Nissan name was first used in 1933, but the company's history goes back much further. Originally known as Kwaishinsha Motorcar Works, the company produced its first automobile, the DAT, in 1914. DAT later became Datsun (son of DAT) in 1931 and Datsuns went on to become the first mass-produced vehicles in Japan. Americans got their first look at the Datsun in 1958 - the 1200 Sedan. The Datsun 240Z was released as a 1970 model and it became the best selling sports car in the world, selling 500,000 units in less than 10 years.
People are not avoiding the brand or the product, but there is a great majority of people who are not aware of the brand
Really? People don’t know or notice a brand that’s in its fourth year of US sales, offering a car that’s unlike any other on the market? It seems to me that the problem isn’t awareness, as the term “Smart Car” is almost universally synonymous with “hilariously tiny car,” even among non-expert consumers. The problem seems more precisely to be that Smart is neither as cheap nor as efficient as larger rivals, and American consumers are constitutionally resistant to the idea of paying more for less (a point that VW seems to be proving in spades). More promising: $179/month lease and finance deals backed by Mercedes-Benz Financial Services, not to mention the decision to ditch the snottier-than-thou Penske campaign embedded above. But even new ads and good deals aren’t likely to make Smart a truly viable brand in the US until new product arrives in 2014, hopefully in a more efficient, enjoyable-to-drive form. Or unless gas prices spike again, causing a 2008-style rush for conspicuously downsized vehicles.
Suzuki is not buying into the „once in a millennium tsunami.” Suzuki has a lot of its production near the waterfront in Japan’s Tokai region. Scientists give the area between Toyko and Nagoya an 87 percent chance of getting hit by an earthquake with a magnitude of about 8 within the next 30 years. Suzuki’s answer: Let’s get out of here, fast. Read More >
Have you ever been to an auto auction? Some may consider an auctioneer to be a ‘carny’. He talks at over 200 mph. Mumbling what appears to be nothing more than gibberish and random numbers.
But if you added all the sales up by those supposed hucksters, you would soon realize that only Wall Street and Walmart sell more goods over the course of a year. Over ten million cars are bought and sold at auctions by these professionals. Hundreds of thousands of dealers have access to the vehicles. With all that free market competition taking place, Carmax is just one of many dealers that must compete for all those cars.
Can Carmax offer a ‘good value’ compared to all that competition? Read More >
According to The Nikkei [sub] “Toyota Motor Corp. said Wednesday it will start offering on Thursday a free application for smartphones that sounds an alarm if the user’s home electricity use reaches a preset level.” Don’t believe it. The Nikkei made it up. Read More >
In the battle for market share, Detroit is making something of a comeback. After decades of decline, the unprecedented taxpayer investment in Detroit seems to be yielding dividends in the form of solidifying signs of recovery. Of course, these firms still have a long ways to go before they’re done reversing their long declines, and the turnaround has doubtless been fueled by temporary phenomena like the Toyota recall and the Japanese tsunami. Still, these are some of the first big-picture signs of a serious change in fortunes for Detroit, and deserve the attention of market watchers (graphs can be found in the gallery after the jump, along with a graph of June and Y-T-D market share).
The transition from exclusively gasoline-powered vehicles to the new panoply of permutations of gas and electric power has not been easy on the old emm-pee-gee. The imperfect-yet-universal (in the US market) measure of efficiency finds itself at a loss to compare an electric car’s efficiency with that of a gas-powered car, and completely falls apart as a relative measure of efficiency between plug-in-hybrids which use gas and electricity in different ways (see the ongoingbattles over the Chevy Volt’s efficiency). Into the breach have stepped several challengers to the emm-pee-gee’s supremacy, including the weak MPGe (which was responsible for the Volt’s disastrous “230 MPG” introduction), and the “Kilowatt-hours per 100 miles” measure championed by Motor Trend in a rare display of admirable pointy-headedness. But the Gordian contradiction of efficiency measures is that they must be both accurate and easy-to-understand… and if the MPG’s history tells us anything, it should probably err on the side of the latter prerogative.
Japanese automakers will move their production elsewhere if the yen keeps rising. This is what Toshiyuki Shiga, chairman of the Japan Automobile Manufacturers Association, told The Nikkei [sub] in a very blunt interview. Shiga, who is also the COO of Nissan, said that power shortfalls and the strong yen are the biggest impediment to Japan’s most important industry. Read More >
When we think of Japanese four-wheel-drive station wagons these days, we immediately picture a Subaru product. We often forget that, in the 1980s, most of the Japanese automakers made four-wheel-drive versions of their small wagons. Honda had the 4WD Civic Wagovan, Nissan had 4WD Stanza and Sentra wagons, Mitsubishi had the Mirage and Colt 4WD wagons, and so on. Of all of the non-Subaru 4WD wagons from that era, however, the only one you see with any frequency these days is Toyota’s Tercel 4WD wagon. These things are about as common as the AMC Eagle in Colorado, i.e. you see them all the time. Read More >
Chevrolet cars have outsold combined sales of trucks, crossovers and utilities in April, May and June of this year – and are expected to represent 47 percent of the brand’s sales for the first half of 2011. The last time cars led Chevrolet’s sales for three consecutive months was in May, June, and July of 1991. That year, cars represented 52 percent of Chevrolet sales.
“Chevrolet has always been known for building great trucks,” said Alan Batey, U.S. vice president, Chevrolet Sales and Service. “Today, we are in the middle of transforming the brand with a strong lineup of cars that match the appeal of our trucks and crossovers.
“That transformation is clearly bringing new customers to the brand – as passenger cars and four-cylinder engines are driving Chevrolet’s growth this year,” Batey said. “We expect that momentum to accelerate as Chevrolet introduces three new cars over the next two years – the Sonic, Spark, and next-generation Malibu.”
And no, that isn’t necessarily a code-phrase for “our truck sales are in the toilet.” Sales of Chevrolet cars and trucks are up this year. The most interesting part of the PR release quoted above, however, relates to engine choice…
2011 started promisingly enough, with sales soaring above a 13m unit SAAR for the first four months of the year. Halfway through the year, however, what looked like a solid recovery is proving to be less than entirely reliable, as SAAR looks to drop below 12m units for the second month in a row. While the macroeconomists fight over whether this mid-year stumble is a sign of fundamental weakness or minor hiccup in a strong market “backstopped” by a seemingly endless “pent up demand,” it’s time for us to look at the sales numbers from each firm. Check back regularly as we update our developing table of sales, and be sure to watch for more mid-year sales analysis as we get a handle on who is best positioned to take advantage of the market, whether 2011 proves to be an up, down, or sideways year.
For a while now we’ve figured that the long-rumored Buick “Baby Enclave” would be a rebadged version of Opel’s Meriva MPV, as the suicide-doored Euro-confection is currently GM’s newest Gamma-platform people-carrier. But according to GMInsideNews’s 2013 lineup forecast, the Buick “Encore” will actually be a
Gamma based crossover will be a five-seater, about the size of the Nissan Rogue.
Because the Meriva is considerably smaller than the Rogue, and because it is rumored to have distinctly Enclave-like styling, we’re starting to rule out the Meriva as the next Buick CUV. Instead, we now think that this forthcoming Opel Corsa-based (Gamma II platform) “SUV” will be the basis for the Encore, as it’s larger than the Meriva and offers the higher seating that American drivers crave. But, based on this video of the new CUV testing in Germany, the new Buick should still be fairly playful for a front-drive crossover. These are not perfect drifts by any stretch, but I challenge any of you to do better in a front-drive Buick…
The Nikkei [sub] says that Nissan is bringing back the Datsun brand as the badge for its low-cost offerings in emerging markets. The Nikkei is talking about cars “with a price tag of around 5,000 dollars.” The Nikkei makes this announcement without quoting sources. Read More >
„When will it discharge?“ asked a reporter on Monday at Nissan. I ducked under my desk. “In one or two years,” answered Nissan CEO Carlos Ghosn. I broke cover when I realized that they were talking about the Leaf powering the house. Read More >
Leaf or Volt? Ask the average person on the street that question, and you might get a response acknowledging that you’re talking about plug-in electric vehicles. Ask for more detail, and you may well be disappointed. Despite the many differences between the two vehicles, some simple and obvious, others subtle and complex, it’s unlikely that the average consumer is going to be able to tell you much about them. Why? Because chances are, your randomly-selected consumer doesn’t even know who makes which car. Automotive News [sub] reports that a Compete, Inc study shows
a little more than 17 percent of consumers polled knew that Nissan sells the Leaf. Another 13 percent incorrectly believed the car is offered by other brands, including Chevrolet and Toyota.
The Volt fared better. The study found that 45 percent of shoppers identified it as a Chevrolet.
Yowza. Considering that Nissan is betting bigger on EVs than any other manufacturer in the business, selling the only pure EV on the market and ramping up to 500k annual units of global battery production capacity, it needs to get on top of this branding awareness issue yesterday. Because as things stand, Nissan is making a gigantic global gamble only to find Chevrolet and Toyota stealing nearly as much credit for the Leaf as consumers give Nissan itself (13% versus 17%… what’s wrong with that picture?). Ads like this one are a good start, but Nissan needs to do more to ignore the Volt and make itself synonymous with pure-electric cars the way Toyota made itself synonymous with hybrids.
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