Sergio Marchionne sent Mary Barra a detailed email in the middle of March in an effort to start merger talks. Barra, CEO of General Motors, was uninterested in the offer and rebuffed Marchionne, CEO of Fiat Chrysler Automobiles.

It was the first time the two executives had ever spoken, but it wouldn’t be the last Barra would hear of Marchionne’s merger desires.

That’s the story being told by the New York Times today, detailing the lengths to which Marchionne is going to trigger consolidation within the automotive industry.

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Buick may want to slap its badge on the face of the Opel Adam, but it will be a while before it has the opportunity to take on Fiat and MINI.

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When the Opel Cascada hits U.S. showrooms in 2015 as a Buick, it may leave its name at home, as well.

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With as many plentiful lineups as the eye can see, consumers are beginning to feel overwhelmed, as are the manufacturers who are coming to realize that too many choices are just as bad as offering too few.

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Despite problems with the Russian market, as well as restructuring costs, General Motors says Vauxhall and Opel are on their way out of the red and into the black.

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