What is luxury? In the American car market, that question doesn’t have an easy answer. Driver-focused performers like BMW’s 3-series sell well here, but so do feature-loaded versions of mass market sedans, like the Lexus ES. Blinged-out baroque still has its adherents, but as the Napa Valley hotel where the Cadillac CTS Coupe was launched proves, a more subtle, sophisticated version of luxury is gaining popularity as well, differentiated by the use of recycled materials and environmentally-friendly technologies. So where in this fragmented and changing category does the CTS Coupe belong?
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Polo players don’t drive German superminis, in the same way Dustin Hoffman never pulled over near a Hollywood studio in a Chevy Celebrity. So, who does drive a Polo? The same people who drive a Golf – only ten years younger, with a bank account ten grand shorter. And until last year, these people have been a little alienated from the VW customer circle – with a new Golf recently introduced and the older Polo getting a little long in the tooth.
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I could bore you all with the long story of how I ended up in the check-cashing business — it involved an attack with a broomstick and a coffee mug — but instead we will simply join the action in medias res some time in 1996. I am standing on the used-car lot outside Welsh Enterprises choosing my XJ6. Bill Welsh, the owner, had just treated me to lunch at “Jaggin’ Around”, the restaurant he owned in Steubenville, Ohio. A millionaire several times over from his intelligent decision to purchase some sixty-odd E-Types for pennies on the dollar in the Seventies and resell them at top whack in the Eighties, he was cheerfully burning his afternoon as I drifted among no fewer than six solid-condition Series III Jags, none priced above $4995. Clearly, this was more about amusement than money.

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Even more than the Cadillac SRX reviewed last week, the 2010 Buick LaCrosse reflects Bob Lutz’s influence at GM. Soon after assuming responsibility for the corporation’s new product development in 2001, Lutz deemed the styling of the original Buick LaCrosse, recently approved for production, unfit for sale. The car was sent back to the designers for late revisions to the front end, delaying its launch by over a year. But not much could be done so late in the process. What would the LaCrosse be like if Lutz could oversee its entire development? With redesigned and re-engineered 2010 Buick LaCrosse we now have an answer.

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300 plus horsepower, mid-engine sportscars are a rare breed. It stands to reason then, that they should be reviewed by someone who can put them into their rarefied context. The kind of reviewer who can tell you the subtle handling differences between each generation of the 911, and whose keyboard is stained with the oil of a hundred home-rebuilt crankcases. At the very least, they should be reviewed by the kind of people who get regular seat time in the unjustifiably potent mid-engined supercars that you’d have to purchase to one-up a mid-engine Porsche’s considerable capabilities. So what happens when a Porsche Cayman S ends up in the hands of someone who is used to getting their motoring kicks with a mass-market hatchback?
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So where were we? Oh yes. After wandering the earth (and working in a call center) for the first few months of 1995, I ended up at a very small Ford dealership located in the heart of Columbus, Ohio. On my first day, I was paired with another fellow who was also starting out at the dealership. I’ll call him… Rodney. He was an outgoing, cheerful thirty-one-year-old man who looked remarkably like the Colt 45-commercial-era Billy Dee Williams. Rodney was very interested in the dealership’s demo program, because he didn’t own a car. Every day he walked from his apartment a mile or so away, and every night he walked back home. The general manager took pity on him and broke the thirty-days-of-service-before-a-demo rule to put him in a Ranger Club Cab.

I started slowly at the dealership but by the time the 1996 model year rolled around I was regularly one of the top two or three guys on the board every month. More importantly, I was the most effective advocate in the shop for the Red Carpet Lease 24-month program. One month I moved 16 units and leased 14 of ’em. At least three of those were people I’d had to dissuade from writing me a check for the whole car on the spot. That’s right, I converted cash buyers to lessors. Why? There was a fifty-dollar spiff.

I was eventually rewarded for my performance by being permitted to order my own demo, just like the 55-year-old Brylcreemers who had been serving at the store since before ‘Nam. I knew exactly what I wanted. Start with a 1996 Thunderbird LX, black with beige interior. Add just three options: Compact disc player. Power Moonroof. And, most importantly, a 4.6 “mod motor”. The order was accepted at the factory. I was four weeks away from my ‘Bird. But Rodney had some other plans involving Ford’s aging coupe…
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“We need young, college-educated people like you,” the man said, “because the old way of selling cars is dead and gone. That’s why I was hired — to bring the dealership into the present day.” And with those thoroughly self-deceived words, the new sales manager at “Infiniti Of Columbus” welcomed to me to the team in March of 1994. It was the end of winter in Ohio, but it was just the middle of Infiniti’s long winter of discontent. We had three products. There was a facelifted Q45 which precisely nobody wanted. There was a facelifted G20 which cost nearly as much as a Lexus ES300 while closely resembling a Nissan Sentra inside and out. Note, however, that the G20 shared nothing but the engine with the aforementioned Sentra. On any given month, we would sell two G20s and no Q45s. In fact, during my entire six months’ tenure at the store, we only sold two Q45s, one of them to a salesman who was quitting to go work for Merrill Lynch.

It was the new-for-1993 J30 that kept the lights on and paid our meager draws against commission. The jellybean-shaped, rear-wheel-drive sedan was available as a J30 or J30t. Neither car had any options available: in an amazing reductio ad absurdum of the Japanese export philosophy, the equipment list was the same for every single car that came off the boat. The “t” model added HICAS four-wheel-steering, a rear spoiler that truly spoiled the otherwise interesting design, and some cross-spoke wheels. They were hideously expensive — $37,995 and up in an era where an LS400 could be had for fifty grand or less — and they were both controversial-looking and suspiciously similar to a Nissan Altima at a distance. (Jerry Hirschberg designed ’em both.)

It didn’t matter. We rarely sold any outright, but more than 20 would leave the lot every month thanks to the Magic Lease.
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Figuratively as well as literally, Bob Lutz’s work at GM is now done. Shortly before the towers fell (it seems so long ago) Rick Wagoner answered many an auto journalist’s prayers by recruiting the living legend to dramatically improve the company’s product development process and the cars it yields. In retiring (not for the first time, but probably for the last time), Lutz has declared this mission accomplished, with GM’s latest cars as proof. The Cadillac SRX 2.8 turbo is the most expensive—and so least cost-constrained—of these new cars. What does it tell us about what Lutz was able to accomplish, and about what work remains?

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As a nameplate, Lexus is now old enough to consume alcohol in all fifty states. Make no mistake, though: the brand Lexus has become is not the brand it was perhaps originally intended to be. Toyota and Nissan each launched with a (mostly) clean-sheet big V8 sedan and a warmed-over home-market showroom filler. For Nissan, the lineup was a short-wheelbase version of the all-new “President”, badged Q45, and a long-in-the-tooth Leopard coupe, yclept M30. Toyota introduced its “F1” global flagship as the Lexus LS400. To keep the new LS from being lonely in the showrooms, a quick nose job was done on a JDM faux-hardtop midsizer, and the ES250 was born.

Perhaps the Japanese thought they could win the “D-class” battle against BMW and Mercedes-Benz as easily as they’d destroyed the British motorcycle industry or humiliated the American attempts to build subcompact cars. It didn’t quite work out that way. The Q45 badge moved to the rather dismal Nissan Cima before completely fading away. The M30 was a sales catastrophe, to put it mildly. While the current LS460 does about the same annual volume in the United States as the Mercedes-Benz S550, it does so with a base price that is almost $23,000 below that of the Benz.

It was the humblest of the original four offerings from Lexus and Infiniti that would go on to conquer, if not the world, then at least the continent of North America. Today, Lexus is one of the top-volume luxury brands in the market. Its killer Camry-derived duo of ES 350 and RX350 perennially occupy the top of their segments’ sales charts, generating over 100,000 sales per year. Lexus is one of the most famous success stories in the industry, but it began with a straight badge-engineering job of a nearly obsolete car.

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There are certain phrases that, when heard in the proper context, signal that one has truly arrived in life. Phrases like “your table is waiting,” and “would you like a drink before we take off?” clearly belong in this comforting category. Strangely, however, the phrase “welcome to Beverly Hills, here are the keys to your Lexus IS250C,” does not.

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With the 2006-2010 Infiniti M, a highly competent luxury performance sedan was hidden beneath utterly forgettable sheetmetal. Before my father bought his 2008 Cadillac CTS I suggested that he also check out the M. One glance at the car’s exterior was all he needed to summarily reject it. Well, for 2011 Infiniti has totally redesigned the M to address this shortcoming. The question now: does the rest of the car measure up to the new come-hither exterior?

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It was a gloomy April afternoon when I “won” my first “race”. Hours before, I had stood among a nervous, shuffling group of men as Tommy Byrne, the mercurial, self-destructive, and inhumanly talented Competition Director of the Mid-Ohio Sports Car Course, had explained what we would need to do to survive his “comp school”: Don’t crash the car, make sure you follow the rules, and don’t drive too slowly. Simple as that. I did not know at the time that I would finish the season with a controversial demotion down the podium of the NASA National Championship, and I certainly did not know that not all of the men around me would survive our first year racing together. I just knew that I wanted to win everything I could.

My car for that comp school was #26 in Mid-Ohio’s fleet of five-speed, four-cylinder Acura TSX A-Specs. (Correction: this was a six-speed. I never got it up to sixth. Thanks to hans007) Although I’ve raced other Hondas since, from the Pakistan Express ’89 Civic Si to the Compass 360R Mugen-motored Grand-Am ’08 Civic Coupe, that tough little sedan is burned into my mind. With this week’s announcement that Mid-Ohio has returned its fleet of 2006 TSX A-Specs to Honda, I thought I would take a moment to share my memories of the car with you. It’s depressing to consider, but in many ways that TSX was the last truly good Honda to come to these shores.

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Coupe – feminine noun. Cutting; cutting out; cut. According to the Oxford-Hachette French Dictionary at least, this is the definition of a word that always held special promise for car lovers worldwide. But the evocative nature of the term, and the fact that French is no longer the world’s lingua franca, have given today’s automakers license to apply the term to almost anything. If a car’s roof line even remotely resembles a rotten piece of a banana, it’s a coupe. Marketing, after all, is a more powerful force than grammar.

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Having some time on my hands, I ventured out again into cardealershipland. Wanted to get my hands on the mini mites that inhabit many an urban Brazilian cowboy’s dream. You know, the call of the sertão (that’s what you think we call the pampas.) In the left corner, all the way from Italy, but made in Brazil, the long-time favorite and market leader Fiat Strada Adventure Locker. In the right corner, the Teutonic tiny titan, the all new VW Saveiro Cross. As the long names suggest, these are the top of the line offerings from each maker. Both offer cheaper, less equipped versions for the daily grind and/or work routine. So hold your cavalos, vaqueiro, I mean, hold your horses, cowboy! Which one comes out on top? Read More >