
Life is often a matter of timing. Ask Kia about the difference between the 2020 Kia Telluride crossover and its last attempt at something similar – the Kia Borrego.
Remember the Borrego?
I do. That body-on-frame SUV wasn’t a poor vehicle – I drove one, briefly, and liked it – but it came to market right as the Great Recession and a rapid rise in gas prices were conspiring to work against expensive, gas-guzzling SUVs. Sure, plenty of nameplates survived the carnage, but a newcomer like the Borrego, produced by a brand once known for cheap compact cars, had no chance against those market headwinds.
Enter the Telluride, which is so different from the Borrego that about the only things they have in common are class, amount of seating rows, engine displacement, and door count. Unlike the body-on-frame Borrego, the unibody Telluride is entering a market where the winds are a bit more favorable – crossovers are still hot and there’s no sign of that changing anytime soon.
So Kia won’t have to worry about fighting an uphill battle, at least in terms of market forces. It’s going to be all about the product this time. And the product is quite good.
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