Anarchy in the TTAC! It turns out that Michael Karesh and I both got invited to short-lead Scion tC press events. His review is found here and nicely covers things like the sound system, recent sales numbers, and the American economy. It’s so comprehensive that I didn’t feel the need to attend my press preview.

I did, however, feel the need to pay my bookie, so I am dutifully submitting this piece to offset a small amount of my personal debt. If you are not in the mood to read two reviews of this car, I have helpfully summarized my review in one sentence, posted “before the jump” for your convenience:

Given sufficient velocity and violence of application, it is possible to set the brakes on fire.

Read More >

Eager to connect with twentysomethings, Scion has sponsored over 2,500 cultural events. Nevertheless, sales are far off their peak. Apparently free doom-metal concerts can only accomplish so much when the target customer can’t find a decent job. Or is the product the problem? Apparently Scion thinks so, as it’s forecasting praying that a redesign of the tC for the 2011 model year will double the model’s sales. (Which, if accomplished, would still leave them at half the 2006 peak.) So, might these prayers be answered?

Read More >

Big changes were afoot in the Scion back in the summer of 2007, as the brand’s pioneering crop of Yaris-based funkmobiles gave way to a second generation of models aimed at expanding the brand’s appeal to American consumers. Oddly enough, the biggest changes came for a new model with an unchanged name: in a single generation, the the tiny xB went from freaky, fuel-sipping urban runabout to a bloated, Camry-based beast. In contrast, the less-successful xA underwent a far less radical change as it morphed into the xD, saving it from the initial scorn of Scion purists and keeping the brand’s Yaris-based roots alive. Not that the xD has been in any way rewarded for staying (relatively) faithful to its brand’s mission: like the xA it replaced, the xD has never sold better than its larger, less brand-faithful stablemates. Which begs the question: is the xD a bad car, or was the original vision of a funky, urban micro-car brand a dead-end dream? Read More >

“Hot enough to boil a monkey’s bum!” I don’t know exactly what that means, but it was that hot in North Texas the afternoon I picked up my 2008 Scion xB. How appropriate that the old Flying Circus reference should flash through my mind; the xB looks like something out of a twisted Terry Gilliam animation. Now that Graham Chapman resides in an urn, all of the Pythons could fit in the xB, although 6’4” tall John Cleese would be uncomfortable in any seat.  But the newly redesigned boxy Scion is more than a surreal comic sketch. Or is it? And now for something completely different…

The Scion brand has turned to face some strange ch-ch-changes over the last model year. The bento-box-on-wheels xB was re-fashioned for American tastes, exchanging hip Nipponese style for porky gangsta chic. And now the xA, the mini-minivan-shaped thingie that somehow (unfortunately) captured the spirit of the orthopedic Toyota Echo, has been axed. In a break with ToMoCo’s tradition of maintaining model names, Scion has decided to replace the xA with the xD, a mini-CUV-shaped thingie with bad ‘tude. Go figure.

Having wrested the title “world’s largest car manufacturer” from General Motors, Toyota’s already committing some of the same mistakes that brought GM down. The all-new 2008 Scion xB is a blot on Toyota’s relatively unblemished copybook. It bristles with classic GM-think: dumb it down, fatten it up and cheapen it out.

Sciontologists are scary people. Who else would re-package a Toyota Echo and sell it to American twenty-somethings? We're talking about a Japanese sub-compact with all the edgy excitement of a five-year-old Readers' Digest (large print edition). You couldn't imagine a more cynical marketing ploy. Still, props to Toyota for having the stones to foist the "new money for old rope" routine on the world's most style critical audience.

The Scion tC and I got off to a bad start; I had the audacity to take it grocery shopping. Hey, it's a hatchback, right? Well, most hatchbacks have cargo covers with a hinge at front and stringy-things that tie it to the hatch lid. Open the hatch and the cover swings out of your way. Not the tC. The tC's cargo cover is a cardboard, plastic and faux-dog-hair affair that has three positions: 1) In the way; 2) totally in the way; and 3) tossed angrily into the back seat.

To access the tC's hatch you must lift up the cover yourself, at which time the plastic clip detaches itself and shouts to the others, "Hey guys, you gotta try this!" The other clips jump in unison and the whole affair crashes down into the trunk faster than you can utter your expletive of choice. Good luck re-attaching it. After five attempts and two dozen expletives, I placed the cover in the aforementioned Position 3. By the time I loaded my groceries, the milk was past its sell-by date.

Toyota claims the xB is "all about attitude". Roger that. Anyone willing to drive a van that causes children to point and laugh– and let's be clear about this: the kids are laughing AT the xB, not WITH it—needs a bullet-proof 'tude. Maybe that's why Toyota markets the xB under its youth-oriented Scion brand: the company reckons that only the arrogance of youth could protect an xB owner from the constant snorts of derision garnered by this, this, thing. And yet…

Unlike the Pontiac Aztek, an SUV so gruesome it turns onlookers to stone, the xB is not a heavy-handed pastiche. Sure, there's a bit of bread van, a touch of funeral hearse, a soupcon of the old mini, a hint of an industrial air conditioning unit. But the xB is what it is, in a non-apologetic kind of way. If you like owning something "distinctive", well, Scion's boxy four-door is certainly that. The xB is at least as visually arresting as a Ferrari, Bentley or Aston— for $14k.