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Perhaps the biggest name in rally racing, Subaru has earned a reputation for building long-lasting, fun to drive cars. Like BMW, Subaru has its roots in aviation - building planes for Japan in World War II. After the war, the company turned its attention to automobiles and in 1954 the Subaru 1500 (also known as the P-1) was introduced. Over the years Subaru produced such notable models as the Legacy, the Impreza and the Forester. |
By
Matthew Guy on November 7, 2018

Until this model year, the Subaru Forester was a homely-looking beast, eminently practical but always looking like that kid in grade school whose slacks were too short. With its narrow body and tip-toe stance, the old Forester had the appearance of its pants cuffs stopping well above its ankles.
Subaru has fixed this for 2019, creating a crossover that doesn’t appear as if it’s about to get stuffed into a locker. The price has been kept at bay, too.
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By
Steph Willems on November 6, 2018

Monday brought an ever-increasing barrage of Facebook and Twitter posts on the importance of voting from your obnoxious friends and family, but it also brought us this interesting tidbit from Japan.
The TC 380, which sounds like the name of a Brazilian pocket pistol, is actually a Subaru — one you won’t be able to find in American dealerships, apparently, but one you could probably build yourself. Read More >
By
Corey Lewis on November 5, 2018

Just two Subaru models have graced these Rare Rides pages in times past. The first was a very beige Desert Fox edition of the midsize GL wagon, and the second was a clean example of the very first car Subaru ever offered in the United States: the tiny 360.
Today we combine the characteristics of both of these prior Rare Rides and take a look at an Eighties hatchback, one which represented the smallest North American offering of the time. It’ll Justy take a moment (ugh).
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By
Steph Willems on November 5, 2018

Subaru reported an operating loss in its most recent fiscal quarter, with recalls and regulatory scandals in its home market dragging the company into the red. The company said it lost $22 million in the quarter ending September 30th, a departure from last year’s $816.3 million operating profit. Meanwhile, global volume fell 6 percent.
In the company’s largest market — the United States — it was an entirely different scenario, with American buyers conspiring to give the brand its 83rd consecutive year-over-year sales increase. A record for October, too, but that’s sort of a given. Very nice of those buyers, but the credit really belongs to the Ascent crossover. Read More >
By
Steph Willems on November 1, 2018

The defunct Scion brand isn’t done making headlines, it seems. The rear-drive FR-S 2+2 sport coupe is among a number of vehicles — mainly Subarus — recalled over valve springs that could break, leading to serious engine damage.
In total, some 400,000 vehicles built between 2012 and 2013 are included in the recall; among them, Subaru BRZs, Foresters, and Imprezas. The Japanese-market Toyota 86 and North American-market Scion FR-S, twins of the BRZ, feature the same 2.0-liter four-cylinder. Read More >
By
Timothy Cain on October 22, 2018
Operating in a higher price spectrum and with Subaru’s typically tight grip on the incentive account, there’s no telling what the new Ascent is doing for Subaru’s bottom line. But as Subaru conservatively predicted, the Ascent isn’t generating much in the way of greater sales activity inside Subaru showrooms.
Instead, the Ascent is growing Subaru’s volume by the leanest of margins, in part because it’s by no means a segment leader in sales; partly because nearly all of Subaru’s other models are suffering significant sales slowdowns.
Fortunately for Subaru, the Ascent is now selling at the approximate pace Subaru had forecasted. But it appears to be doing so at the expense of other Subarus. Read More >
By
Corey Lewis on October 18, 2018

Three hatchbacks from 2010 (we might call them crossovers today), all of them about to disappear for various reasons. All three promise utility for their owners, and all provide four driven wheels. Thinking with your 2010 hat, which one do you take home?
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By
Steph Willems on October 5, 2018

U.S. auto sales took a roughly 7 percent year-over-year dive in September, pulling the market’s year-to-date sales total further in the red. The industry-wide sales gain seen in the first half of the year is gone.
At Subaru, however, good timing and the continued popularity of a certain model kept the automaker from joining the ranks of its rivals (a group that does not include a beaming Fiat Chrysler). The automaker somehow managed to pull off a win in a dismal month, and it’s still up on a year-to-date basis, despite having so many minuses on its sales ledger. Read More >
By
Corey Lewis on September 25, 2018

They’ve got two doors, sporty intentions, and names people forgot long ago. Today we cover three oddball offerings from the latter part of the 1980s.
Will you take home the Nissan, the Mitsubishi, or the Subaru?
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By
Steph Willems on September 15, 2018

Outside of the addition of extra horsepower, it doesn’t seem like anything’s capable of turning the Subaru BRZ and its Toyota 86 twin into sales powerhouses. Even the power hypothesis is debatable.
Instead, the two rear-drive 2+2s soldier on into 2019 with minor equipment changes, plus the addition of an annoyingly-named Series.Gray variant for the BRZ. Like past special editions, there’s a strict limit on the number available. That’s not a problem, as there seems to be a strict limit on the number of BRZ or 86 models anyone’s willing to buy. Read More >
By
Murilee Martin on August 20, 2018

Living in Colorado (as I do) and spending a lot of time in junkyards (as I do), I see discarded Subarus. Lots of discarded Subarus, in fact, so many that I only notice the more interesting ones — say, an XT Turbo or a really ancient wagon out of a novelty song.
Today’s Junkyard Find isn’t particularly noteworthy by those standards, but it seems to embody so many Denver Subaru stereotypes that I decided to photograph it. High mileage, high final owner, and high levels of oxidation, all here at a mile-high junkyard. Read More >
By
Steph Willems on August 15, 2018

A recall serious enough to necessitate the replacement of a car is rare, but Subaru should be glad it caught the problem before more faulty vehicles left the factory.
Over the course of eight days in July, 293 Ascents from the 2019 model year made it off the assembly line while potentially missing a full complement of welds — hardly something the automaker can just go back and touch up. Read More >
By
Steph Willems on August 3, 2018

We’ve seen this kind of meteoric rise before, so it’s our duty to tell Subaru to “just say no” to drugs. Let’s not have this end in heartbreak for all the fans.
With that important announcement out of the way, it’s time to toss around some numbers — which, at Subaru of America, are quite positive. Despite an industry that sank over 3 percent overall, and with one less selling day than July 2017, last month was the brand’s best July in history, which followed its best June, and May, and… you get the picture. The first half of 2018 was Subaru’s best sales half to date.
Helping the brand achieve a 6.7 percent year-over-year sales increase was the arrival of Subaru’s largest vehicle to date. Go figure, Americans seem to like it. Read More >
By
Matt Posky on July 16, 2018

Subaru is a once-tiny manufacturer that grew in leaps and bounds thanks to high demand from the United States. The automaker is the eighth best-selling brand in the region, despite being a scrappy upstart, and has managed multiply its volume many since the 1990s. But, like any business loaded into a cannon with the word “success” emblazoned on the side, it can’t continue streaming through the clouds indefinitely without encountering some turbulence.
Subaru may be in for troubled times. Read More >
By
Corey Lewis on July 3, 2018

Today’s Buy/Drive/Burn trio of unfortunate crossovers was concocted by commenter JohnTaurus. From a time early in the development of the midsize three-row crossover, none of today’s competitors really worked from a sales perspective.
Three unfortunate entries from three different marques. Which one goes home with you?
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