Is Subaru, a scrappy-but-approaching-the-mainstream automaker, about to ditch the manual transmission? That’s what some are gleaning from comments made by Subaru UK managing director Chris Graham on the sidelines of the Geneva Motor Show this week.

Speaking to Auto Express, Graham mused about the brand’s EyeSight driver-assist technology and Subaru’s desire to include the suite of safety aids on all of its cars. The trouble is, EyeSight isn’t available on Subarus equipped with manual transmissions. If you’re looking for goodies like automatic emergency braking and lane departure warnings, a Lineartronic CVT had best be on your wish list, too.

Graham’s comments point to a Subaru that’s prepared to weaken the bond between driver and car in the name of increased computerized control. Read More >

Subaru has been showcasing the Viziv Performance Concept in an effort to build hype for the next-generation WRX since last fall. The automaker even produced a hardcore STI variant to double down on the concept’s current role. However, a large subset of Subaru enthusiasts only care about one thing: finding out when the WRX wagon will return.

Officially, the WRX wagon died when Subaru made the switch to a stubbier hatchback in 2007. To the chagrin of the platform’s fans, the company eventually stopped offering the performance model as a hatchback, too. North America has been in a tizzy ever since, and enthusiasts seeking an AWD performance hatch have been forced to seek comfort elsewhere. Those days might be coming to a close.

Subaru just unveiled the Viziv Tourer Concept at the Geneva Motor Show, giving us a taste of what might be in 2020.  Read More >

After serving as head honcho of a brand that’s enjoyed 10 consecutive years of sales increases in the United States, Subaru of America CEO Tomomi Nakamura is headed to Japan to work the same kind of magic on the automaker’s global business.

On Friday, Nakauma was tapped as the next president of Subaru Corporation, the multi-armed conglomerate once known as Fuji Heavy Industries. He’s served in that role since 2014. In his place, Subaru of America president Tom Doll takes the biggest office at Subaru of America HQ, making him the first American to hold the position since Subaru took over the U.S. division in the waning days of disco.

It’s now Doll’s responsibility to see that Subaru’s hot streak continues, even in this era of cooling demand and technological disruption.  Read More >

With his last Ace of Base segment, Matthew Guy got everyone talking about the base Volkswagen GTI S. It went so far as to cause certain members of the TTAC staff to build GTIs over at the Volkswagen website. I didn’t do that, because I was busy ruminating on the difficult choices a Buy/Drive/Burn entry on hot hatches might offer. It’s difficult to write said entry the way I want, because the STI isn’t available as a hatchback anymore. So we’ve got hot compacts today.

Three hot hatches grr, compacts, from different manufacturers. One gets purchased, one you borrow, and one burns to the ground. Last time, it became apparent that some of you don’t know the rules, so here are the rules and you should read them before you scroll further. Let’s get speedy.

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Subaru’s new range-topping crossover just dropped its pricing list, adding a new entry in the remarkably tight base MSRP battle waged among three-row Japanese midsizers.

The 2019 Ascent, a seven- or eight-passenger crossover with familiar styling and unsuspectingly large dimensions, doesn’t seem worried by the healthy sales enjoyed by its competitors, and certainly doesn’t feel the need to arrive at dealers this summer with a discount tag hanging from its sleeve.

In fact, its base price tops that of three well-established rivals. Read More >

If you’re a modern-day automaker without an electrification strategy, you’re in trouble. Not only will you face the global stigma of being truly evil, you might also miss out on the possibility of future sales. Sure, electric vehicles only account for about 1 percent of total domestic deliveries right now, but it’s a growth market, spurred on by political pressure and regulatory action. Some regions, like California, have plug-ins taking up as much as 5 percent of annual car sales.

Subaru needs help, as it doesn’t sell a single electrified vehicle. The brand discontinued the Crosstrek Hybrid, and its only battery-driven plug-in, the long-defunct Stella EV, was sold only in Japan and proved about as popular as VD. While Subaru can certainly build a good car, it hasn’t had the best luck with electric vehicles.

It’s now calling on its “friends” for backup.  Read More >

The small car-based truck market was an interesting place in the early 1980s. Chevrolet had a hit on its hands with the El Camino, and it caught other manufacturers empty handed. By then, Ford had lost its LTD-based Ranchero pickup, and in its grief turned to a short-lived experiment called the Durango, based on the Fairmont Futura.

Dodge tried this one. The Rampage.

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I often joke that not only are we all destined to buy a crossover in the near future, we’ll one day become crossovers. Oh, how the TTAC guys laugh…

Still, it’s hard to avoid the crossovers-are-replacing-cars narrative, as it isn’t some far-out theory — it’s a cold, hard reality. Crossover and SUV market share grows each year as buyers abandon traditional passenger cars in favor of a vehicle that does everything at least marginally.

That said, not every model faces the same rate of abandonment. Certain cars — through a hazy combination of performance, value, nameplate recognition, and other, more nebulous factors — haven’t yet been dropped off on the front steps of the orphanage by their once-loving guardians.

Let’s take a look at some surprisingly healthy performers in the non-premium, non-sports car class. Cars that aren’t declining in popularity, as this analysis isn’t about overall volume. Guess what? None of these vehicles are the Toyota Camry or Honda Accord, two models currently locked in a battle for midsize sedan supremacy (and worthy of their own singular coverage).

Hard to believe, we know, but there’s loyalty and desire to be found elsewhere. Read More >

Subaru says it will invest $140 million into its production facility in Lafayette, Indiana, to ensure assembly of the 2019 Ascent goes off without a hitch. The cash will go toward helping the automaker meet the growing demand for SUVs in North America and provide 200 additional jobs for the region.

Subaru of Indiana Automotive (SIA) currently produces the Impreza, Legacy, and Outback. But it’s scheduled to add the Ascent early next year. The investment covers a factory expansion, new equipment, and tooling to support higher production volume.  Read More >

Subaru went heavy on the family values motif as it rolled out the 2019 Subaru Ascent three-row crossover at the 2017 Los Angeles Auto Show.

The company used models portraying a happy family to show off the Ascent, only with a twist – this fictional family, called the Barkleys, is of the canine variety. Sure, there were actors portraying a happy human family, too, but Subaru was using only dog puns in its presentation.

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At this year’s L.A. Auto Show, Subaru will introduce the Ascent, a seven-passenger crossover that the brand is calling the “biggest yet” and “family-sized.” In a market awash with three-row machines, Subaru is one of the few brands not peddling a vehicle that will seat a shift of hockey players plus their driver.

Until then, let’s toss one of Subaru’s current nameplates, the Forester, under our Ace of Base microscope.

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In an effort to reduce emissions, Subaru is putting everything on the table in terms of its performance-focused WRX STI.

Keeping in mind your humble author is directly translating an interview given to a Dutch website (an activity which requires all of his brainpower), it seems there’s more than a passing chance that the next WRX STI will deploy some sort of hybrid technology in a bid to maintain its performance creds.

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Subaru has talked about re-adding a large-ish machine to its lineup for the better part of a year, starting with a concept at this year’s NYIAS and culminating in a Twitter tweet announcing the model’s debut in L.A. on November 28th.

The name “Ascent” is apropos, accurately describing Subaru’s sales fortunes here in America. Having recorded a half-percent increase in year-over-year sales in October, Subaru can lay claim to 71 consecutive months of yearly month-over-month growth.

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Look, I’ll take this opportunity and cop to the fact I spent entirely too much money on aftermarket stereo systems when I was a kid. There is a very good chance, actually, that most of my systems were worth many multiples of the car in which they were installed.

This is why I applaud manufacturers who offer oontz-oontz-oontz levels of tunes as factory options. Subaru did just this on their 2015 WRX and WRX STI. However, it would seem that teenage Matthew was not the only one to haphazardly install speaker wiring, as the Exploding Galaxy has recalled 9,178 Rexys for a fire risk in the factory subwoofer.

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Japan appears to be having a problem with its quality control. Nissan Group is conducting updated inspection procedures after details emerged that it allowed uncertified employees to conduct final vehicle checks. However, the Japanese government continues to find issues with the automaker’s practices, forcing it to temporarily suspend new vehicle registrations.

Early reports from an external investigation commissioned by Nissan suggest the certification problem may have begun in 1979.

Subaru faces a similar plight. With Nissan’s inspection issue looming larger than anticipated, Subaru has admitted to following improper procedures for its domestic products. On Friday, the carmaker said final inspections at its main plant have occasionally been handled by employees not listed as certified technicians. The problem has persisted for more than 30 years, according to the manufacturer.  Read More >