Each day brings new reasons why no one should ever waste their precious earthly moments on Twitter, yet many of us keep up the practice. If we’re not seen doing things on social media, are we really alive? Are we really part of modern society?

Maybe that’s a discussion best left for another time. Regardless, heated back-and-forths on publicly visible platforms have a way of complicating one’s life, and a former National Labor Relations Board head claims Tesla CEO Elon Musk’s recent tweetstorm could land him in hot water. Read More >

As Tesla’s upper ranks shed members like a bad tennis club, a new executive is poised to tackle the automaker’s engineering portfolio.

Stuart Bowers, formerly the vice president of monetization engineering for social media platform Snapchat’s parent company, Snap, will soon don the title of VP of engineering at Tesla. That’s good news for Tesla CEO Elon Musk, who recently lost — perhaps temporarily — his senior VP of engineering. Read More >

You know what we’re talking about, right? The Tesla with the affordable price that everyone couldn’t stop talking about during the 2016 unveiling? That one. Not the Model 3 Long Range model, currently the only version in production ($44,000 to start), and not the $78,000 dual-motor performance model announced this past weekend.

We’re talking about the $35,000, 220-mile entry level Model 3. Lost in the hubbub over the performance variant and the apparently controversial Consumer Reports review is the latest approximation of when reservation holders stand to see a stripped-down version of the slow-to-ramp electric sedan. Read More >

If you weren’t on Twitter yesterday, well, you picked a good day to stay away. However, if public battles between an automaker and the media is your thing, coupled with exasperating (and disturbing) displays of tribalism from the manufacturer’s fan base, Monday was a gold mine.

The social media brouhaha was a result of Consumer Reports‘ less-than-glowing review of the Tesla Model 3, which was found to have the worst braking performance of any contemporary car in the publication’s testing catalog. As Tesla disciples circled the wagon (one created a list of “bad journalists”), Tesla CEO Elon Musk responded to CR‘s findings. Read More >

“Lackluster” may be an understatement. In its test of the Tesla Model 3 Long Range model, Consumer Reports discovered plenty of things to like about the California automaker’s smallest electric vehicle, but two large gripes kept the publication from bestowing a coveted “recommended” tag on the sedan.

We’ve complained before — and online videos have aptly demonstrated — about how the Model 3’s massive center screen diverts too much attention away from the road by consolidating simple tasks (like adjusting the dash vents) into the menus and submenus of the vehicle’s interface, and CR‘s opinion was no different. However, the largest issue seen while driving the Model 3 was its lengthy average stopping distance.

The publication went so far as to borrow a privately owned model just to make sure its observations were legit. Read More >

If you had nothing better to do with your Saturday night than sit in front of the computer, you’re already well aware that the Tesla Model 3 — revealed in 2016 with a base price of $35,000 — will gain a $78,000 dual-motor performance variant, a speedier companion to the existing $44,000 Long Range model.

Currently, the LR is the only version rolling off Tesla’s Fremont, California assembly line.

So, what does this additional coinage get you? Read More >

A few days after last Friday’s collision between an Autopilot-enabled Tesla Model S and a stopped fire department truck, police in South Jordan, Utah blew away the clouds of speculation by stating the Tesla driver was looking at her phone immediately prior to the collision. Witnesses claim the car, piloted by an on-board suite of semi-autonomous driving aids, didn’t brake as it approached the traffic signal (and the stopped truck).

Now we know the entirety of what occurred in the car in the minutes preceding the 60 mph impact. Read More >

Last Friday’s crash of a Model S in South Jordan, Utah will get the magnifying glass treatment from the National Highway Traffic Safety Administration. The agency announced Wednesday it will send a team of investigators to probe why the vehicle — which the admittedly distracted driver said was in Autopilot mode at the time of impact — collided with a stopped fire truck at 60 mph.

It’s the second NHTSA investigation of an Autopilot-related collision this year. Read More >

China’s recently announced plan to scrap its 50 percent foreign ownership rule for auto assembly plants could be just the doorway into the market Tesla CEO Elon Musk was looking for. It appears he’s already capitalized on it.

The electric automaker registered an electric car firm in Shanghai on May 10th, Reuters reports, in the hopes of building vehicles where they’re sold, rather than shipping them across the Pacific at great cost. Read More >

When is an accident not just an accident? When it involves a Tesla, according to Elon Musk. The electric automaker’s CEO took to Twitter to lambaste the media Monday night for reporting on the high-speed collision between a Tesla Model S and a stopped fire truck in Utah last Friday.

It’s true, a collision resulting in minor injuries usually only warrants a brief mention in local media, if that. However, context is key. When it’s revealed that Tesla’s semi-autonomous Autopilot system was activated at the time of the collision, sorry, that’s news. Read More >

On Monday, Tesla CEO Elon Musk told employees the company intends to “flatten” its structure. That translates into fewer management executives as the automaker hires as many line workers as possible. Neither should come as a shock to those paying attention. Tesla Motors has bled high-ranking executives for a while now, and the autonomous assembly system that was supposed to revolutionize production hasn’t appeared yet.

Flattening the company’s management structure may be less about cutting costs and more about having no one to fill empty seats. That said, Musk’s announcement placed an emphasis on improving the company’s finances — echoing statements made during an earlier conference call that created some public relations hiccups. So the restructuring plan could be Tesla performing double duty.

“To ensure that Tesla is well prepared for the future, we have been undertaking a thorough reorganization of our company,” Musk said in his memo to staff. Read More >

Replying to an over-enthusiastic superfan on Twitter, Tesla CEO Elon Musk said orders will start this month for the dual-motor and performance variants of the Model 3 sedan. Currently, Tesla’s Fremont, California factory only cranks out the rear-drive, long range model.

Production of the higher-end models begins in July, Musk claimed, but the CEO failed to give reservation holders waiting for a base $35,000 sedan anything new to go on. Read More >

Hoping to nudge the current Tesla Motors narrative in a more positive direction, CEO Elon Musk posted a “quarterly all-hands video” late Thursday. Not particularly substantive, the clip is essentially a hype reel for the automaker — a relatively common practice within the industry. But near the beginning there are a few seconds where it teases a new vehicle.

Despite being covered almost entirely by a sheet, the vehicle (pictured above) set the internet into a frenzy. It even overshadowed the extended footage Tesla presented of the new Roadster in action. The general consensus is that the mostly obscured vehicle is an early prototype of the Model Y. But we’re less willing to jump to that conclusion. Read More >

It would be unfair to criticize Tesla Motors’ CEO without also illustrating just how important he is to the company. Were it not for Elon Musk, Tesla would have never made it this far. He was not only integral in its foundation but also the driving factor as it picked up investors. While the company was building innovative products, he has kept shareholders looking toward the horizon and keeping the faith.

Unfortunately, 2018 hasn’t been a great year for Musk. While the brand has managed to keep its exceptionally loyal fan base, bad publicity has shaken investor confidence. No automaker is free from ugly stories but Tesla has been deemed semi-miraculous for some time — making any failures that much more glaring. The bar has been set unreasonably high and unkept promises have caused issues. Tesla has itself a PR problem and, like most things, it looks like it’ll be up to Elon to fix it. But it’s going to be a monumental task, Musk is already putting out fires everywhere and the pressure is only expected to build over the next 24 months.  Read More >

During Tesla’s earnings conference call, the one that didn’t go so well, CEO Elon Musk spent some time explaining the company’s strategy to bring Model Y into production. He even went so far to set a date for the electric CUV, saying it would introduce a “a manufacturing revolution” within the next two years.

Wait, wasn’t the buzz that the modestly sized Model Y would be entering in production in 2019? According to Musk, it was not. But we know suppliers were accepting preliminary bids for contracts with the automaker already and it was reported that Tesla had said a November 2019 production date was “possible.” Pushing it ahead a few months, isn’t a big issue, especially since it hadn’t made an official announcement. But Musk said that was never the deal, saying that Tesla intends to commence assembly on the crossover in 2020.  Read More >