Usually, carmakers officially claim that the worldwide ranking is not important at all. Unofficially, number one is of course preferred to also-ran, and some number cosmetics are par for the course. Remember the catfight between BMW and Mercedes? One company however admits openly what others are trying to hide: For years, Volkswagen wanted to be number one by 2018. It seems that VW is tired of waiting. According to media reports, Volkswagen claims the No. 1 title for 2011. Let’s investigate. Read More >

Luxury roadsters have always been niche vehicles. With the economic implosion over the last decade, that niche has become even smaller. Last year the Mercedes SLK and BMW Z4 each sold less than 3,500 units on our shores, down from over 10,000 each back in 2006 and Canadian sales are roughly a tenth of that. While Mercedes is likely crying in their delicious geflügelsuppe, roadster shoppers benefit by being able to drive one of the most exclusive Mercedes models available on our shores. While the last model awkwardly aped the unholy union of a Mercdes F1 car and a bottlenose dolphin, the new model sells itself with sexy new sheet metal, 29 MPG on the highway and a $54,800 base price.

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General Motors reclaimed the worldwide sales crown in 2011, as sales growth and a crippled Toyota helped the General climb back to the top.  Read More >

Since many of you old-timers see us young folks as self-absorbed brats, I decided I wouldn’t spam TTAC with my “angry young man” rants too often – but today is a special case, with the results of a Deloitte study on Gen Y being released. As you’d guess, they are about as accurate as Toyota’s notion that consumers aged 18-30 would want to buy boxy subcompacts that they can customize.

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The Toyota Prius V didn’t hit dealerships until the final week of October, but it still managed to beat the Chevrolet Volt’s entire sales total. According to Bloomberg, Toyota moved 8,399 Prius V models in 10 weeks. The Volt sold 7,671 examples in 2011. Volt production has yet to re-start since it went idle in December, and we can only assume that Toyota is cranking out the Prius V as fast as they can.

Yesterday, I wrote about Toyota allegedly cranking up Japanese production of its new Aqua a.k.a. Prius C to 30,000 a month. After I did this, jargon vigilantes protested the use of “engineering feat.” Keep protesting. Today, we will see why the Prius C is an engineering feat. We will also learn how the height of batteries and gas tanks can influence aerodynamics. Read More >

Last time on Generation Why, we discussed Chevrolet’s youth-oriented concepts, and how the big problem related to marketing to young people was their poor economic prospects. But what about those that can afford a car? Are “connectivity features” like Toyota’s Entune, really the way forward? What about the good old-fashioned notion of just building a car that people will want?

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The compact hybrid Prius C went on sale in Japan (where it is called Aqua) last month. If you would buy one today in Japan, you would get your car some time in late spring. Toyota already has orders for more than 60,000. In order to not let the line grow longer, Toyota is cranking up its assembly lines at the Kanto Auto Works in Iwate Prefecture. Read More >

Let’s face it; we Americans have rarely created a small car worth considering, we have also rarely built a small car in our own backyard. Case in point: the former Chevy Aveo. While I wouldn’t say the Aveo was abjectly horrible, there was nothing to excite a shopper and it wasn’t cheap enough to compensate. While the Aveo was born out of old-GM’s need to buy every ailing car company around the world (in this case Daewoo), it’s replacement, the new Chevy Sonic, is the only subcompact car currently sold in the United States that’s actually assembled here as well. The platform used by the Sonic is far better traveled than most Americans. GM’s “Gamma II” architecture was designed by GM Korea with considerable input from Opel (as the Opel Corsa will share the platform soon) and re-skinned by Chevrolet. To make the Sonic LTZ Turbo from this multi-national compact car, Chevy dropped a 1.4L turbocharged engine and six-speed manual tranny under the hood. Unlike the Hertz-ready Sonic hatchback Michael Karesh has last year, the Sonic LTZ Turbo is the top-of-the-line Sonic attempting to please those who want a hair more shove and, paradoxically, better fuel economy. Sound like a good start? Let’s see if GM got it right this time.

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Everybody is talking about how much the Euro is losing against the dollar. At closer look, it is not alarming. Even during normal times I have seen lower Euro rates than the current $1.27. But wait until you look at the Euro from a Japanese perspective. (Like the one I have at the moment, sitting in a pittoresk cabin half way up Mount Fuji that could use better heat.) The anemic euro might discourage people like me from coming to Japan. What it really does is discourage Japanese automakers from exporting to Europe. A lot has been said about the strength of the Yen against the dollar. It’s nothing compared to the Euro. Against the Euro, the yen turned into Godzilla. This has Japanese automakers extremely worried. They don’t really know what to do about it. Read More >

Allegedly a basket case, Europe finished the year without major losses, at least as far as new car sales go. 13.1 million cars were registered in the EU last year for aslight 1.74 percent loss compared to 2010. That according to data released today by the European auto manufacturer’s association ACEA. If the common market EU would count as one common car market, then Europe would rank second, after  China with 18.5 million, and before the U.S.A. with 12.8 million (excl. heavy trucks & buses.) But fear not, the EU does not count as one market, at least not as far as heavy metal is concerned. Read More >

If you thought high gas prices and a questionable economy meant the era of big SUVs was over, you’d be wrong; 2011 saw large SUV sales in the US grow 3.7% with a 7.4% growth in the luxury SUV segment. If you are one of those people with six-figure salaries and snow-filled school runs, the Cadillac Escalade is probably on your short list. But what about the person who isn’t ready to look “gangsta” while dropping Jimmy Jr. off at softball practice? Infiniti might just have the answer: the all-new, all-enormous QX56. Michael Karesh snagged a QX56 from a dealer back in March 2011, and in December Infiniti tossed me the keys to a 7-seat QX to see what the behemoth is like to live with for a week.

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TTAC Commentator Supaman writes:

Hey Sajeev and Steve,

Got another head scratcher for you. A friend of mine was involved in an accident over the previous weekend which totaled her car (2006 Corolla S). She still had a year’s worth of payments left and the money she gets back from insurance leaves her with a smidge of $4000. Read More >

Now that winter weather has (finally) come to Michigan, it’s time to look forward to spring, when roadsters will emerge from their long hibernation to frolic along twisty two-lanes. Don’t have one, and feeling the urge? More than with a midsize sedan or a compact crossover, a roadster is a very personal choice, as the contenders—Audi TT, BMW Z4, Chevrolet Corvette, Mazda Miata, Mercedes SL and SLK, Nissan 370Z, Porsche Boxster—vary in configuration and character much more than those in high-volume segments. If you know what you want in a roadster, the choice should just about make itself. So, what might lead someone to opt for the BMW?
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2011 was a fascinating year to follow auto sales. With the overall market up over 10%, and hot new products hitting showrooms, there was definitely room to grow… and yet everyone seems to have an excuse for why growth wasn’t stronger. Japanese automakers, the biggest losers of 2011, had a strong of natural disasters to blame the bad year on. Detroit showed strong volume gains in terms of percentage growth, and earned respect in growing segments where they were previously weak, but couldn’t match the expectations of its perennially over-optimistic boosters. The Korean manufacturers showed strong market share growth but lack of capacity prevented them from bounding into the top tier of the US sales game. In fact, only the European luxury manufacturers could point to 2011’s sales performance with unalloyed satisfaction, as they grew some 29.5% as a group, from an already-strong volume position. So, given these mixed results, what was the lesson of 2011?

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