With Honda and Toyota struggling to catch up after months of tsunami-related supply interruptions, Nissan’s been passing its major Japanese competitors in sales volume, and they apparently want to keep it that way. As Bertel has reported, Nissan was able to walk away from the tsunami’s devastation practically unharmed, and it’s leveraging its strong supply of vehicles to make hay while the sun shines (or while its competitors are struggling to catch up). This ad, which is a simple reminder to consumers, is only slightly tinged with competitive feist in a scene depicting a frustrated Honda customer. Overall though, there’s not much messaging needed: Nissan has cars, other Japanese competitors don’t. And right now, that could be one of the most effective marketing messages out there. After all, as Autoobserver points out, folks trading in Japanese cars still overwhelmingly buy another Japanese car… so simply having Japanese cars on dealer lots is a huge advantage at the moment.
Category: Toyota
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Toyota ReviewsToyota Motor Co., the world’s largest automaker, has been producing cars for more than 70 years. It wasn’t until after World War II, however, that production started to pick up. Toyota went from making 8,500 cars a year in 1955 to 600,000 in 1965. Models like the Toyopet and Land Cruiser hit the United States in 1957. Today Toyota is among the leaders when it comes to hybrid technology. |
Last Monday’s review of the new 2012 Volkswagen Passat 2.5 SE found the large, value-priced German sedan to be roomy but unpolished. Today: the TDI in SEL Premium trim. In this form the “from $19,995*” new Passat gets a bit far from the segment’s mid-twenties sweet spot, with a list price of $32,965. But perhaps the turbodiesel engine and top-of-the-line interior transform the car?
Read More >
A new Toyota Tacoma is scheduled for release this fall, and pickuptrucks.com reckons this is it. And because this appears to be nothing more than a relatively mild facelift, we believe it. What would have been too surprising to be true: a completely redesigned, ground-up new compact truck from any automaker in the US market. Apparently building all-new compact pickups for the US market went out of style towards the end of the Clinton Administration… so we’ll have to make do with another facelifted 5+ year-old product. It’s OK, we’re gettig used to it. Video here
Sales of all car-based crossovers continue to climb, far outstripping demand for body-on-frame utes as well as pickup trucks. But strangely enough, a lot of the growth and volume among crossovers is in the compact-CUV segment, where the top-selling model last month beat July’s mid/full-CUV winner by some 10,000 units. This suggests that The Great American Downsizing, as we’ve called it, isn’t as simple as former SUV owners replacing their BOF beast with one of these comparable mid/full-CUVs. Still, this is an important segment because although the stakes aren’t wildly high, the competition is fierce. GM won by a whisker last month, but Ford’s got a strong one-two punch as well with its Explorer/Edge combo. Meanwhile, Honda’s Crosstour and Ford’s Flex have bombed all the way off our monthly volume chart. Hit the jump to find out their Year-To-Date numbers, and to find out who the somewhat surprising YTD volume winner is.
I’m sure this headline will get Mopar fans’ backs up, but it’s the cold-hard truth: the American Consumer Satisfaction Index rated the Chrysler brand lowest of all automotive brands, with Jeep and Dodge tied with Mazda for second-to-last place. And though the graph above shows historical scores, the latest rating is based on interviews with US consumers in the second quarter of this year. Hit the jump for a graph of the latest ratings, but first check out those historical scores. I’m not generally a fan of this kind of survey, as exemplified by the infamous JD Power “Initial Quality” survey, but the most dramatic line on this jumbled graph, belonging to Hyundai, matches that brand’s sales progress amazingly closely. That tells me this “satisfaction index” says something about how well each brand serves its intended customer… which, as Hyundai proves, can (but doesn’t always) lead to sales growth. The counter-example: Cadillac has long been a top contender, even when it sold less-than-entirely-competitive products and was losing sales. With that in mind, let’s take a look at this year’s results.
While Chrysler Group sends its Fiat 500 upmarket with Gucci special editions, its sending its Dodge, Chrysler and Ram brands downmarket with a lower prices, 90-days-same-as-cash deals and a variety of tie-ins. First up, the news [via Automotive News [sub]]that Chrysler is cutting the price on 200 and Dodge’s Avenger by $200, and the Dodge Journey by over $1,000 [UPDATE: plus,$3k off Grand Cherokee] is strange indeed. Chrysler’s sales, market share and transaction prices are up, while its incentives and fleet sales are down… and meanwhile, its key competitors are raising prices on increased material costs. Oh, and average transaction prices across the industry have been breaking records all year. With volume slow and prices (as well as costs) rising, Chrysler has no real reason to be lowering prices beyond hunting for volume that may or may not be there. At the expense, it must be added, of profitability. But if you look at Chrysler Group’s most recent maneuvers, it seems that lower prices might not an isolated move on market share. It seems that Chrysler Group is actually strategically positioning itself as the Wal-Mart automaker… literally.
Volkswagen intends to become the world’s largest auto maker. Selling far more cars in the United States would accomplish this goal. Euro-spec cars haven’t been doing the trick, as too few Americans have been willing to pay the resulting semi-premium prices. So VW engineered a new Jetta compact sedan and a new Passat midsize sedan specifically for American tastes and budgets. Confident of the latter’s success, they’ve even constructed an all-new factory in Chattanooga, TN, to assemble it. Should the UAW’s latest targets expect to be working overtime? Today’s review evaluates the 2.5-liter five-cylinder gas Passat in SE trim, while Wednesday’s will compare the 2.0-liter turbodiesel in SEL Premium trim.
The debate over July’s sales results is going to heat up again with this infographic showing the fleet and retail results for the major US brands. And one thing is clear: Toyota and Honda’s tumble from the top was not disguised by a huge bump in fleet sales. Though retail volume at the top two Japanese brands dropped by between 20 and 30 percent, both cut way back on fleet sales as well… which is a highly recommendable move when supply problems hit. After all, you have to squeeze every last penny out of the remaining volume until inventory levels even out. On the other hand, both Ford and GM cranked up fleet volume last month, with Ford’s fleet percentage leaping to an industry-leading 31%. That gives Ford the lowest retail percentage of all major automakers, with GM only five points ahead. Chrysler was the only other major OEM under 90% for the month, at 84%. So those who argue that domestics are taking over the industry need to dial back their expectations a bit for the moment: between the supply issues and the fleet picture, it’s too early to determine what exactly is going on in the industry. But if the domestics trim back on fleet and Toyota and Honda continue to lose volume over the month of August, then we can start talking about the kinds of seismic shifts that some are already reading in the sales numbers.
Jeffrey writes:
Hi Sajeev,
I had a question regarding one of the vehicles I own and the potential for head gasket issues. Suprisingly, this is not in regards to the Subaru!
We have a 1998 Acura 3.2TL, a great vehicle and perfect sized. I am the second owner and it does have just over 134,000 miles. It was first purchased in Boise, with an easy commute…spent some time in California with a more grueling San Jose commute, and back in Boise for 6 years. I drive it pretty easily on a 20 mile, roundtrip, commute every other day and a couple trips on the weekend. I enjoy this car. It has the classic Honda feel to it; low cowl, buttons and switches with a fluid movement, handles nicely, double-wishbone suspension, longitudinal drivetrain means no torque steer, heated mirrors/seats, excellent climate control (cold A/C). The only item(s) that do need replacing are the shocks. But overall, I’ve put minimal money into a car I purchased for $4500. Only accessory I added was a PIE Hon-Aux auxiliary port. Only dislikes are excessive wind noise in winter, due to frameless windows. Yet, I always liked frameless windows on a four-door…Subaru has them too.
“How do I avoid car theft?”headlines a UK website. The felonious misappropriation of automobiles is a menace, and everybody has his or her solution. Police departments use bait cars. Murilee uses secret kill switches, fabricated from “a spring-type clothespin ziptied into the underdash wiring harness, with electrical contacts in the jaws.” And what do they recommend across the pond to thwart a thief? You either put a stuffed animals in your car. Or you buy a Ford Ka3.
The Ka3 is burglary-proof, says the site. Read More >
According to (some) conventional wisdom, Chinese cars are made from toxic drywall and are covered with lead paint. A more benign characterization of a Chinese car is “POS” – which is not meant as “point of sale.”
J.D. Power, the global go-to for all matters of customer satisfaction, begs to differ. Chinese have never been happier with their new car, says J.D. Power in a press release titled “New-Vehicle Sales Satisfaction in China Reaches an Historic High in 2011.”
Who are the cars that make Chinese so giddy? If you like American brands, don’t hit the jump. Wait – we found another study that has some red, white and blue. Jump with confidence …
Yesterday, someone received the Yellow Card for what looked like a threat of violence. Here is the recommended code of conduct when a yellow card is issued: Take a deep breath. Take a walk. Maybe, take a few days away from TTAC. But for heaven’s sake, don’t talk back. And don’t continue the argument that got you the yellow card. You know the color of the next card. Read More >
Chevrolet has big plans for Germany. “Mid-term” one percent market share will be in Chevy’s crosshairs, says Automobilwoche [sub]. “We have a realistic chance to reach that level, which is very important for a German importer,“ Chevy’s Germany-chief Steffen Raschig told Automobilwoche. “This is my main target.“
He is aiming low. Read More >
Divide $64 million by about 10,000. What do you get? I was a liberal-arts major, but I figure the answer is “About $6400.” That’s a lot more than $850, right? Hop into this here Silverado with me, dear reader, and let’s take a ride through another adventure in GM’s mismanaged past.
Over the last month we have gone to Afghanistan, Norway, Haiti and Mongolia… Hope you’re not too jet lagged because today we are flying to Israel. שלום!
If you live there, have been there or simply are not in the mood today, I have your back: there are 155 additional countries to be explored in my blog so click away!
Now those of you who have been following these weekly posts for a while are already familiar with the car landscape of neighboring countries like Egypt and Syria. Well, Israel is another beast altogether, with a set of popular brands unique in the world…
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