Between Consumer Reports’ decision to drop the Honda Civic from its “recommended” list, the poor financial numbers, increased competition from Detroit, Wolfsburg and Korea and the chaos of the tsunami (not to mention the Toyota recall scandal), there are plenty of signs that the land of the rising sun is losing its grip on the US car market. But is the slide inexorable, or can Japan rally to regain its dominance? Here, via Automotive News [sub], is a graphic that projects the product cadence of Japan’s “big three” over model-years 2012-2015… does it give you hope for Japan, or do you see signs of continued struggles?
Category: Toyota
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Toyota ReviewsToyota Motor Co., the world’s largest automaker, has been producing cars for more than 70 years. It wasn’t until after World War II, however, that production started to pick up. Toyota went from making 8,500 cars a year in 1955 to 600,000 in 1965. Models like the Toyopet and Land Cruiser hit the United States in 1957. Today Toyota is among the leaders when it comes to hybrid technology. |
My 2012 Honda Civic review concluded that “the design is clunky, the materials are cut-rate, and the driving experience is so dreadfully dull that even a Toyota Prius is a blast in comparison.” Could this car have inspired the owner evangelism that made Honda a major industry player? Highly unlikely. Though most commenters shared my severe disappointment with the car, at least one found the “bashing” to be “amusing.” Perhaps Honda similarly shrugged off my critique. Some of the big car mags have ranked the new Civic fairly high in recent comparos, so by picking and choosing who they pay attention to Honda’s leaders might maintain the illusion that they aren’t hopelessly off course.
Well, if a TTAC review didn’t provide them with a strong enough dose of reality, perhaps this will: as recounted in the September 2011 issue, the new Civic tested so low in Consumer Report’s road test that they won’t recommend it. Among other things, they note that the redesigned car’s interior is cheap, the steering is devoid of feedback, and the ride feels unsettled. They also note that “the Civic’s sporty character is gone.”
A Civic that Consumer Reports cannot recommend? If this doesn’t provide Honda with a clue, I don’t know what will.
[UPDATE: Hit the jump for CR’s press release]
Read More >
The dwindling and demoralized ranks of Saab flagwavers had a bad week. No cash in the kitty, bankruptcy looms, their savior Vladimir Antonov is rebuffed by the European Investment Bank, dirty laundry about funds seeping away to hot islands is being aired. Their hopes now cling to a sheet of paper. Today, Christer Gerlach wrote an op-ed piece in Sweden’s Dagens Nyheter in which he makes the case that Saab should not be written off just yet. He is asking the Swedish government for help. A translation is printed at Saabsunited.
Christer Gerlach is a famous autowriter. The 66 year old Swede became notorious in 1972 by crossing the Sahara in a Citroen 2CV. In 1988, he entered the Guinness Book of World records in a solo trip around the world – in a Toyota Corolla. If you want the impossible on four wheels, Gerlach is the man to call. I would not call him to restructure a moribund car company. Read More >
The 19th Indonesian International Motor Show (IIMS) is currently taking place at the JIExpo in the capital city, Jakarta, with almost all the world’s major automakers represented at a show which is quite simply bigger, bolder and brasher than ever before. There is a real spring in the step here as this huge, underdeveloped nation of 238 million people, the fourth-most populated in the world, stands poised to unlock the potential of its auto industry and become a major player on the world stage. Indonesia is standing at a crossroads and everyone is preparing to join the party.
After Afghanistan and Norway, we fly over the Atlantic to land in Haiti so I can share with you where the car market is, 18 months after the devastating earthquake of February 2010.
If you were a tourist in Haiti or part of the emergency personnel flown to the island for the earthquake, then you may already know which cars are popular there (although it would have been the least of your worries!) so I suggest you go directly to my blog where I cover 154 other countries all around the planet. You will love it, I promise!
Right so the huge reconstruction effort the country has to go through means pick-ups, or work horses as they are sometimes called, are the favorite choice for anyone who has enough money to purchase a new vehicle. But which ones are the most successful?
The Japanese auto industry slowly but surely is clawing back from the abyss created by one of the worst disasters that were visited upon the island nation. Following the March 11 earthquake and tsunami, the industry had crashed. Three months later and earlier than thought, the industry is at near pre-disaster levels. Data released by the Japan Auto Manufacturers Association shows the June production at 742,431 units, only 13.9 percent below June 2010. Read More >
Toyota is working on a small car based on its emerging market platform that underpins the Indian Etios, and will release it in China by 2013 – if The Nikkei [sub] is correctly informed. There is nobody working at Toyota on Thursdays and Fridays as a power saving measure, so there is nobody to ask. We expect no more than the usual “we cannot comment on future models” when people will be back to work on Saturday. With that in mind, let’s go down rumor lane. Read More >
In the auto industry, as in so many other areas, Africa is something of a forgotten continent. Without the new roads and emerging middle class of a China, the most underdeveloped part of the developing world tends to fly under the radar: for example, until I read a Financial Times piece on an airplane, I had no idea that South Africa’s auto industry was booming. And now, here’s another story that isn’t getting much play in the mainstream of the auto world: Mobius, a Mombasa, Kenya-based firm has built a prototype vehicle that it hopes will be the Model T of Africa, providing robust, low-cost transportation to a continent that is not taken seriously as a market by the global car business.
Read More >
Auto dealers are often said to be the face of the industry… and if that’s the case, the Consumer Federation of America may have shed some insight into why so many Americans opposed a bailout of the industry. In a survey of 31 state, county and municipal consumer protection agencies from 18 states in 2010 [PDF here], the CFA found that auto dealers, suppliers and service garages were the number one source of consumer complaints for problems such as
Misrepresentations in advertising or sales of new and used cars, lemons, faulty repairs, leasing and towing disputes
As if car dealers didn’t have reputation problems already…
After the apocalyptic warning from the industry about a proposed 56.2 MPG 2025 CAFE standard, the auto industry seems to be backing the White House’s latest proposal, which reduces the 2025 target to 54.5 MPG, slows the rate of efficiency improvement for trucks and increases advanced technology credit loopholes. Another key consideration: the White House agreed to a mid-term review of the 2025 standards to ensure they reflect the market. Plus, the DetN points to a previously unheard-of compromise to keep big trucks cheap:
The plan is also carving out special rules for “work trucks” — heavier light duty vehicles used for construction.
As a result of these compromises, the WSJ [sub] reports:
As of Wednesday, Toyota Motor Corp., General Motors Co., Ford Motor Co., Chrysler Group LLC, Honda Motor Co., Hyundai Motor Co., Nissan Motor Co., BMW AG and Volvo had told the administration they would support the plan
With the industry now largely on board, the Obama Administration has a green light to announce its new standard at a ceremony planned for tomorrow. But not everyone is happy with the new proposal…

Well, here’s a truck you almost never see in junkyards. In Colorado, FJ60/62s have been considered sufficiently desirable that even beat ones mostly get snapped up at pre-Crusher auctions. Perhaps that’s all changing now, what with gas prices knocking down the prices of newer, more modern/less “truck-y” SUVs. Read More >
Fifty feet away and I was already furious. The oh-so-chipper Enterprise rep was leading us towards a Ford Fusion — and that is not a full-sized car in the Enterprise universe. Fusions are mid-sized. I’d specifically booked a full-sizer for this trip around Utah and Idaho. My hope was to receive an Impala, thus benefiting from the legendary 3.9V6 fuel economy and Fender-Twin-Reverb-combo-amp trunk space. This was injury added to insult. We’d waited forty-five minutes at the rental counter as a succession of elderly Mormons returning to SLC for “Pioneer Day” had asked detailed questions regarding the rental insurance, the fill-up policy, and the best place to eat near Temple Square… and now, although the parking garage was quite dark, I could plainly see the Fusion’s distinctive C-pillar ahead.
“Listen, miss,” I began, realizing that I sounded exactly like the kind of fussy old jerk I’ve spent my life avoiding and/or despising, “we requested a full-sized car, and this…”
“…is a luxury car,” she said, “I’m so sorry, we are out of full-sized cars, and I thought you would take a luxury car.” That’s when I saw the Continental star on the fender. No, the MKZ isn’t exactly a Fusion, but is it really a luxury car?
Platform shared with the Evo + three rows of seating = the ideal vehicle for an enthusiast with kids? This formula encapsulates the promise of the second-generation Mitsubishi Outlander. But back when it was introduced, for the 2007 model year, the reality fell short, with too many rough edges in both the chassis and the interior. Last year the Outlander was freshened with a more Evo-like nose, an upgraded interior, and a new GT trim that added an active front differential. More than ever Mitsubishi was pitching the Outlander as the family hauler for enthusiasts. But do the tweaks go deep enough?
The BMW Z3. In my mind this model is the only convertible of the late-90’s that made the 2nd gen MX-5 seem… a bit plain. Even with a near 10k premium when it was released, this car was quite a hot commodity for those willing to pay for the privelege.
But what if we could turn back time just a bit? What if right now I could get you a forest green 1997 BMW Z3 with the 1.9L four cylinder, all the options and only 21,000 miles on it? Would you be willing to pay.. say… $10,000+? Well guess what…
What TTAC readers have known for a while already, Germany’s Financial Times has realized: The UAW is trying to get its foot into the door of Volkswagen’s Chattanooga plant. Apparently, the UAW is banking on the fact that the plant is new, that Volkswagen is used to working with the unions, and most of all, that wages in Chattanooga are lower than at Daimler, BMW, Toyota and Honda. Financial Times Deutschland reports that a worker makes $14.50 an hour in Chattanooga, $19.50 after three years. Now the German Metal Workers Union IG Metall wants to help the UAW – by establishing a works council in Chattanooga. Read More >

![Land of the rising sun... or the setting sun? (Courtesy: Automotive News [sub])](http://images.thetruthaboutcars.com/2011/08/Picture-368.png)











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