It’s understandable that an automaker would want to prolong the unveiling of a hotly anticipated model. After all, building suspense is essential when marketing a vehicle that’s exciting but lacks broad appeal. This is why Dodge was so fastidious in its debut of the Hellcat and Demon, parsing out just enough information to keep us fed without ever letting us get full.

By contrast, Toyota’s preliminary marketing of the Supra started with as few details as possible and has continued starving us of all meaningful information. That’s partly because the vehicle is a sister car to the new BMW Z4 — and sharing details of one model means giving away the goods on the other. Despite this, Magna Steyr (tasked with manufacturing both vehicles) isn’t building two identical models with different badges. The Supra’s chief engineer, Tetsuya Tada, describes the Supra as a pure sports car where practicality and comfort are almost not considered.

That sounds very exciting, so it was a relief when we learned the car will finally see daylight at the Goodwood Festival of Speed later this week. Unfortunately, Toyota clarified on Monday that the vehicle we’ll see wouldn’t be a production vehicle and will remain wrapped in red camouflage.  Read More >

Toyota made it clear it wants the returning Supra to have presence in motorsport when it unveiled the GR Racing Concept in March of this year. However, based on its looks, we assumed the model was destined for the grand touring circuits.

While that still may be the case, Toyota recently announced that the Supra will make its way to NASCAR in 2019. If you’re worried about the Camry, don’t be. The sedan will continue running in the Monster Energy NASCAR Cup Series while the Supra handles the Xfinity Series.

Even though the NASCAR Supra is representative of the production model, the two won’t share many parts. All stock cars are required to run naturally aspirated, pushrod V8 engines — which the production model certainly won’t have. But it shows Toyota is serious about the returning Supra making a splash in the U.S.

The automaker no doubt hopes the vintage maxim “win on Sunday, sell on Monday” still rings true.  Read More >

Imagine if automotive history were flipped a bit, and that crossovers were the default compact family vehicle for decades, rather than sedans. We’d be reliving the “longer, lower, wider” craze of the late ‘50s in the modern era, but with revolutionary things called “hatchbacks.”

Really, that’s all a subcompact crossover is — a hatchback with a bit of ground clearance, and sometimes a higher roof. It’s a repackaging of an older concept to market to new customers.

Toyota was the trailblazer in the car-based SUV business with the original RAV4, subsequently building up a solid lineup of crossovers large and small. Now, with the polarizing styling and compact dimensions of the 2018 Toyota C-HR, Big T takes aim at the entry level. Will the funky styling bring buyers, or will they shield their eyes?

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It happened again. A neighbor, a casual acquaintance at best, messaged me on Facebook, asking for a used car recommendation. As usual, I suspect they were trying to get me to literally point them to a specific car for sale, but I’ve been roped into enough third-party late-night Craigslist-and-Cars.com binges to bite this time.

“Just buy the best Camry you can afford,” was my reply. I’ve given the same advice before to plenty of other non-enthusiasts, those for whom a car is merely an appliance. While I can easily rattle dozens of interesting choices to someone properly invested in driving enjoyment, I’d rather avoid the repercussions of recommending a 10-year-old M3 to a suburban mom who wants nothing more than a hassle-free commute.

Toyota pulled the cover off of the newest Camry in Detroit last year, and the rakish new styling has been flooding the streets ever since. Tim tested the four-cylinder model a few weeks back, but he wished for a bit more power. Fortunately, the gods of horsepower and displacement smiled upon me, and delivered upon my driveway this 2018 Toyota Camry XLE with the big V6.

Does the redesign tick the default box for enthusiasts, too?

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Toyota’s not going silently into a potential future where tariffs are as prevalent as man buns and tattoos in a brewpub. In its submission to the U.S. Commerce Department, Toyota wants the government to know it’s a standout business, and that a tariff on imported automobiles and auto parts would backfire.

Even for vehicles built in the U.S., American buyers would face a steep price hike, Toyota claims. Care to fork over an additional $1,800 for a Kentucky-built Camry? Meanwhile, a Canadian supplier association representative warns of “carmageddon” if the tariffs come to pass. Read More >

The Toyota Camry holds the remarkable distinction of being a midsize sedan with U.S. sales that actually increased over the first five months of 2018. Impossible, you say. It can’t be. You’d trade your kids for a crossover, but wouldn’t stoop to pick up a “free sedan” voucher if you passed one on the sidewalk.

Well, it’s true. Year to date, Camry sales are up 2.1 percent in the United States. Last year’s introduction of an eight-generation midsizer seemed to halt the sedan’s sales decline, though we’d be fools to think it’s anything other than a temporary lift. Camry volume sunk 7.9 percent in May. June could send the model into the negative.

Toyota seems aware of this, too. Maybe that’s behind the decision to send the Camry somewhere it hasn’t been in years. Read More >

Today’s Buy/Drive/Burn trio was generated by an interesting conversation last week over in TTAC’s Slack room. The recent resurgence in midsize truck offerings has presented buyers with much more choice than just a handful of years ago. Should buyers pursue surety in resale value, comfort, and the newest design? Is it possible not to buy too much truck?

Maybe burning some trucks to the ground will help us answer these questions.

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A strong earthquake shook western Japan on Monday morning. The 6.1-magnitude quake destroyed property, left tens of thousands without power, stranded commuters, and disrupted Osaka’s industrial sector. Honda, Mitsubishi Motors, and Toyota’s Daihatsu unit all have production facilities in the area and were forced to shut down temporarily.

While Daihatsu remained confident its facilities could be reopened later in the day, Honda’s Suzuka factory in the Mie prefecture is one of the oldest plants on its roster. Despite being modernized over the years, it might not have been able to withstand the vibrations as well as newer facilities. The company said it would remain shuttered as employees perform safety and spot checks.  Read More >

This edition of Buy/Drive/Burn was inspired by the comments some of you left on the recent QOTD Crapwagon Garage post on coupes. Though roadsters and convertibles were off limits there, the conversation turned to them wistfully. Don’t worry, convertible week is coming.

In the meantime, we’ve got a ragtop from 2005 to burn. Which one will it be?

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Toyota likes to brag about its Prius “family.” Well, if the various Prii are grouped as such, the C may just be the black sheep.

Not the rebellious black sheep, but rather the underachieving kind. The kid with promise that went unfulfilled. Nice enough, at least makes an effort – but doesn’t quite have what it takes, nor has the ability to figure it out.

Take the 2018 version. Affording it a mild style update and new standard safety features isn’t enough to make up for the car’s shortcomings.

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Not wanting to be left out of the alternative revenue streams party, Toyota Motor Corporation has invested $1 billion into a Singapore-based ride-hailing and ride sharing company you’ve probably never heard of.

Grab Holdings Inc., known to consumers simply as Grab, offers numerous car-based transportation options and services in Southeast Asia. Don’t have a car? Borrow one from Grab. Hail one operated by Grab.

In the future, it seems likely that car will be a Toyota. Read More >

Yes, you read the headline correctly — this is indeed a review, running in June 2018, of a 2017 model year vehicle. Chalk it up to other priorities (after all, writing isn’t my full-time gig) but honestly, it doesn’t really matter in this case.

Toyota hasn’t really made significant changes its minivan since the early years of the Obama administration. Sure, minor details are always tweaked year over year, but the essence of the 2017 Toyota Sienna XLE AWD isn’t significantly different from that of the 2011 model. And that’s not a bad thing — no matter the age, minivan owners keep flocking back to the Swagger Wagon.

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Toyota Motor Corp. says it had reached an agreement to consolidate all of its core electronics component operations within Denso. The move should allow Toyota to free up resources to compete more effectively in the new vehicle technology field.

Japan’s largest automaker noted it still has to discuss the logistics of transferring production of parts produced at its Hirose plant, near Toyota’s global headquarters, before the end of next year. But Denso, the company’s largest supplier, has already agreed to the core concept of the deal. By 2022, Denso will have taken over the mass production of all electronics components used in Toyota’s vehicles.  Read More >

Age can be a strength or weakness, and in the case of Toyota’s 4Runner, it’s almost certainly the former.

Indeed, I expect that when it comes time for the company to fully update the model, there will be plenty of hand-wringing among 4Runner fans as they worry that Toyota will screw it up. Considering that Jeep just successfully modernized the Wrangler without diluting what made it great, and considering the current 4Runner is already more civilized than the last Jeep, I think the next 4Runner will be just fine. But I understand the concern.

The current 4Runner is an old-school SUV – big, blocky, and tough-feeling. It even has old-school body-on-frame construction and boxy looks with a big ‘ole mean-looking grille and front end. Furthermore, the current generation stretches back nearly a decade.

Changes for 2018 are, fittingly, minimal. The changes consist of two new available options packages and two new trim levels. That’s it.

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With a new body, platform, wheelbase, engine, and continuously variable transmission, the 2019 Toyota Corolla Hatchback (formerly the Corolla iM) is a very different beast than its predecessor. This was made abundantly clear during our recent test drive. Gone is the weird seating position, the spartan interior, and the so-so ride.

Just as important, the iM’s lackluster power figures give way to decent specs for a car of its class. It seems Toyota actually listened to owner complaints, boosting the vehicle’s output by 31 horsepower and 25 lb-ft while adding a physical launch gear to the new CVT, all in the hopes of wringing a little fun out of the compact liftback.

Here’s what getting into a Corolla Hatch costs: Read More >