Category: Toyota

Toyota Reviews

Toyota Motor Co., the world’s largest automaker, has been producing cars for more than 70 years. It wasn’t until after World War II, however, that production started to pick up. Toyota went from making 8,500 cars a year in 1955 to 600,000 in 1965. Models like the Toyopet and Land Cruiser hit the United States in 1957. Today Toyota is among the leaders when it comes to hybrid technology.
By on May 12, 2011

Nissan CEO Carlos Ghosn treated reporters to his trademark Gallic body language and quick-witted repartees during the presentation of the fiscal year 2010  results today at Nissan’s swank waterfront headquarters in Yokohama. Ghosn delighted stockholders and analysts with the news that Japan’s #2 automaker made a net profit of 319.2 billion yen (US $3.72 billion) on net revenues of 8.7731 trillion yen (US $102.37 billion). Operating profit was 537.5 billion yen (US $6.27 billion).  Ghosn created much happiness by announcing that the last quarter of the fiscal year, which ended on March 31, resulted in an operating profit of 88.6 billion yen ($1.1 billion), also exceeding expectations. Read More >

By on May 11, 2011

Something else was announced today at the Toyota results conference, and lost on most in the packed room. A remark by CFO Satoshi Ozawa that the long discussed rotating power rationing plan is now a done deal. Read More >

By on May 11, 2011

When I arrived at Toyota’s downtown Tokyo basement conference room, I bumped into Toyota spokesman Paul Nolasco, who was in the grips of stage fright. Annual results conferences with the world watching can do that to a spokesman. Trying to cheer Paul up in my charming way, I said: “Come on Paul. This one will be great. It’s the next ones that will be rotten as hell.” Paul gave me a pained look.

When I left an hour and a half later, I had changed my mind. Toyota will survive this crisis just like it survived the previous two: Stronger. Not unscathed, but not as badly affected as some officially fear and silently hope. What may not survive are Japanese jobs. Read More >

By on May 11, 2011

In a packed conference room in downtown Tokyo, Toyota CEO Akio Toyoda announced this afternoon that Toyota finished the fiscal year to March 31, 2011 with a group net profit of  408.1 billion yen ($5 billion), up 95 percent on the year. This despite an ever increasing yen that is driving the company – and a lot of the Japanese industry – “to the limit” as CFO Satoshi Ozawa (above) warned. Sitting next to Toyoda, Ozawa said that he might have to recommend to his CEO to move production elsewhere unless a level playing field is created.

Ozawa put the impact of the March 11 earthquake and tsunami at  110 billion yen ($1.36 billion). However, the fiscal year had ended two weeks after the catastrophe. Financially, the worst is yet to come. Toyota appears to be in excellent financial and operational shape to weather a few quarters until production is back on line – which will happen earlier than expected.

More as I have worked through my notes. There will be some interesting morsels.

 

 

By on May 10, 2011

 

A bevy of industry figures and politicos congregated yesterday in Torrance, CA, to celebrate the grand opening of a new gas station. But it wasn’t just any new gas station … Read More >

By on May 10, 2011

 

Remember the first auto part that had been in short supply after the March 11 tsunami? It was car paint. Certain car paint that uses a shiny pigment called Xirallic, to be exact. That will also be one of the first Japanese parts that will move elsewhere as a result of the disaster. Germany’s  Merck said today it will shift production of Xirallic pigments from Japan to Germany. Read More >

By on May 10, 2011

‘Tis the season when Japanese companies publish annual results. They all work on a fiscal year that runs from April 1 through March 31. Then, they need a good month to count the beans, to be ready in mid May. Suzuki was first to announce, and the announcement was good: Read More >

By on May 9, 2011

Just over one week ago, a Detroit News piece pointed me towards a letter written by Senators Carl Levin and Debbie Stabenow, which took China to task for considering draft legislation that might possibly require more technology transfers to Chinese companies as a precondition to market access. Having chased down both the letter and the US National Trade Estimate it was based on, as well as several reports on the draft legislation itself, I wrote a lengthy piece about how Senators Levin and Stabenow were rattling the saber about what appeared to be a complete non-issue. In that piece, I not only debunked the senators’ concerns, but I also pointed out that China’s local consumer EV subsidies were the far more worrying potential trade barrier, as we have been hearing that they require that all qualifying EVs be built in China and sold with Chinese brands (a condition at odds with at least the 2004 version of China’s Auto Industry Development Plan, which stated “local governments should encourage fair competition among motor vehicles made by different places on the local market. They are not allowed to carry out any discriminative policy or measure which may lead to discrimination against non-locally manufactured automobile products.”). And it turns out that my 2,000+ words didn’t put everyone to sleep, as a new DetNews piece re-reports the Stabenow/Levin letter with the inclusion of a new motivation never mentioned in their actual letter, to wit:

For electric or plug-in vehicles to qualify for incentives under the proposed rules, they must be produced in China — by a Chinese carmaker or in a joint venture with a Chinese company

Ignoring for a moment that this wasn’t explicitly mentioned in the letter, there’s another issue here: subsidies aside, building any car in China requires a joint-venture. More importantly, China need not establish any barriers to the sale of imported plug-in or hybrid cars for the simple fact that the Toyota Prius’s epically weak sales there prove that imported NEVs can’t compete in the market. Of course subsidies may change that, but even more important is the issue of registration limits: if China requires EVs to be locally-made in order to waive Beijing’s registration restrictions, that could create more of a barrier than any cash subsidy. Meanwhile, neither Daimler nor Toyota nor VW nor BMW seems to have a problem with building EVs locally under a JV (cost and supply chain make Chinese production the logical choice anyway, necessitating a JV). The DetNews (and presumably Senators Levin and Stabenow) are getting closer to understanding the problems with China’s New Energy Vehicle Plan, but it seems they may yet have some more TTAC reading to do.

By on May 9, 2011

TTAC reader Tiburon Guy writes:

Hey Sajeev,

Long time I know: I still have the Hyundai, fixed up and kicking butt. I ditched my 2000 Ford Mustang v6 and bought a 2010 Ranger XLT. No regrets at all: 24 MPG city…come on!

The real reason why i’m responding is I have a question: I always wanted a car from my birth year. (1982) Thing is, the early 80’s weren’t too kind aesthetically on domestics. With a budget of 8-10k, what would you guys suggest that I should get from 82 that looks good, rides better, and won’t leave me broke from maintenance and repairs?

Read More >

By on May 9, 2011

 

A lot of people are worried that billions of people in China and India will buy cars in droves and use up our gasoline give polar bears a tan. The worry beads can hyperventilate a little easier. India’s April sales are in. And they are outstanding “grew at their slowest pace in nearly two years in April,” reports the Wall Street Journal with a sigh. Read More >

By on May 9, 2011

If everything goes according to what The Nikkei [sub] has heard on the grapevine sake circuit, Toyota will deliver a plug-in Prius hybrid by 2014. A plug-in with an interesting twist … Read More >

By on May 7, 2011

So you thought all the fuss about the Royal Wedding was over for good? Wait for it… no it’s not! What better opportunity will I ever have to bring you up-to-date on the British car market?

About one a day. But then, the alternative would have been another Toyota Hilux series to celebrate the other occasion of last weekend.

Should you be well and truly over anything remotely connected to British royalty, that’s ok, I understand. And there are 153 other countries to explore in my blog. You will enjoy it because it is grand.

Back to the Queen and all. Read More >

By on May 7, 2011

Yesterday, Friday, the Japanese government ordered requested the shutdown of the Hamaoka nuclear power plant, 117 kilometers (73 miles) southwest of Tokyo. No accident had occurred, the measure was a precaution.  The plant provided power to the Aichi prefecture where Toyota and many other industries are located.

According to The Nikkei [sub], “chronic power supply troubles threaten Toyota Motor Corp. and the other manufacturers that call the region home. At this point, Toyota has no idea what effect shutting down Hamaoka will have on its operations, a person familiar with the automaker said Friday.” Read More >

By on May 6, 2011

You’re an old fart. Or at least you think like one. You want a simply designed car that’s easy to see out of, capable of toting a bunch of stuff, solidly constructed, and fun to drive. Meanwhile, cars keep going in the opposite direction, with sci-fi styling, shrunken windows, oversized and overcomplicated instrument panels, cramped rear seats, and marshmallow suspension tuning (e.g. the Honda Civic reviewed a few days ago). But before giving up hope you might want to check out the Hyundai Elantra Touring SE.

Read More >

By on May 5, 2011

The established Accord/Camry duopoly on the Midsized segment wasn’t in any serious trouble this month, but as tsunami-related shortages hit Honda, Toyota and Nissan, things could be in flux. In fact, the big story for April seems to be the relaxing of demand for Fusion and Altima, which still occupy a distinct second tier behind Accord/Camry in the Year-To-Date race. Behind those four, the Sonata and Malibu are neck-in-neck in the YTD standings, with the fleet-happy Impala (easy there Bias Police, AN [sub] reports that “In March, about 75 percent of Impala sales went to fleets and rental-car companies”) and the supply-constrained Prius trailing the pack. And then there’s everyone else. Chrysler Group’s midsizers are improving their sales, Legacy is in a holding patter, Maxima is showing its age and the Mazda6… well, that’s just a sad story, isn’t it? NB: VW did not sell a single Passat last month. Passat CC numbers will be in our weird mash-up segment of large/premium sedans.

 

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