The joint Subaru-Toyota “FT-86” has been hyped for some time now as a modern-day AE86, a car with which Akio Toyoda hopes to recapture the “splendid flavor” of driving excitement that has been missing from Toyotas for some time. An affordable halo, in other words, which reconnects Toyota to the youthful enthusiasm of young men in search of rear-drive antics. And since it’s facing an aging demographic, that’s not a bad idea for the Toyota brand. Unfortunately, the latest look at the Toyobaru’s evolving styling is being shown in New York as a Scion, the brand that exists to prove that the Toyota brand can’t be youthful and exciting (and which just got a new sports coupe).

I’ve been on the record as a Scion-basher for some time, so I won’t beat a dead horse here… but if the FT-86 is supposed to be a halo for Toyota, it can’t just be shuffled off to the Scion ghetto. The car will probably sell regardless of the badge it ends up wearing, but the Toyota brand needs this enthusiasm investment, and Scion just needs to die.

Here in North America, Toyota’s marketing wizards figured out that a vehicle name that sounds like “Master Race” would be something of a liability, so they put in a bunch of grueling all-nighters and produced… the Toyota Van Wagon. Not so fast, said Volkswagen, claiming that the name sounded too much like “Vanagon,” and Toyota lopped off the “Wagon” to create a van name so boring that we still can’t quite believe it ever existed: Toyota Van. Read More >

Due to some adroit planning, important auto shows in the world’s largest market and the world’s second largest fall in the same week this year. CEOs of the world’s top automakers have a dilemma: Shanghai or New York? Read More >

When GM pulled out of its Fremont, CA NUMMI joint venture with Toyota during its bankruptcy-bailout, the UAW took the opportunity to bash the Japanese automaker, protesting its dealers based on the false accusation that it, rather than GM, had killed NUMMI. But in fact, despite suffering from overcapacity in the US, Toyota was anxious to keep NUMMI open, and according to interviews with Toyota executives that went into the book “Toyota Under Fire,” Toyota offered something to GM as incentive to keep the plant open. At the time, speculation ran rampant that Toyota offered to rebadge the Toyota Prius for GM, but that didn’t happen. Instead Toyota offered GM something else… and we want you to guess what.

Here’s how the contest works: surf over to TTAC’s Facebook page, find the wall post titled “TTAC Contest: What Did Toyota Offer GM?” and add your guess to the comments section there. The first person to post the correct answer will be contacted for their address, and we will send you a special prize: a Chevrolet Volt-branded pen that was used (briefly) by TTAC Editor-in-Chief to take notes at the Volt’s press launch. You know you want it… now go post your answer on Facebook!

Has it really been a year since the United States tore itself apart in a frenzy over the possibility that Toyota’s might suddenly accelerate out of control? So intense was the furor over Toyota’s alleged misdeeds, that it seems like the whole scandal occurred only yesterday, yet the brevity of the crisis already gives it the distance of ancient history. Now, just a year after the height of the hysteria, the first major book on the subject has arrived, casting a clear light on the events of the recall. Serving as a history of the scandal, a case study in Toyota’s responses to it, and a cutting critique of the media’s coverage of the recall, Toyota Under Fire is a powerful reminder of the many lessons that emerged from one of the most intense and unexpected automotive industry events in recent years.

Read More >

You can just about kiss those worries about a US price war goodbye, as GM has become the third major automaker to raise its US market MSRPs in April alone. Like Toyota and Ford before it, GM is raising its prices by about $100 per vehicle ($123 on average) in response not to Japanese parts shortages, but steadily increasing raw material costs. According to the WSJ, the price increase takes effect starting on May 2. And, TrueCar’s Jesse Toprak tells Fox,

The advice would be, based on what we see today, we don’t see any kind of ease in price anytime soon. The prices of everything will go up, moving forward.

Now all GM needs to do is start easing off its incentives so that those MSRPs actually mean something.

Plenty of things have happened since I began writing for The Truth About Cars that I would never have been able to predict, but perhaps one of the happiest surprises came when Timothy Ogden contacted me for an interview that would go into a book on Toyota’s recent recall scandal. That book, Toyota Under Fire, is now complete, and it references work published here at TTAC as well as interviews with myself and Bertel Schmitt. Not only does the book admirably document the media-fueled scandal, but it also contains profound insights into Toyota’s response to the recall challenge as well as Toyota’s efforts to respond to the economic downturn of 2008-2009. A review will be posted first thing tomorrow, and at 1 PM Eastern Mr Ogden and his co-author Professor Jeffery Liker (author of The Toyota Way) will join us in one of our popular author livechats, in which he will answer your questions about Toyota, its recent challenges, and the culture that helped propel it through its darkest hours. Mark your calendars or, if you can’t make it to the livechat, just leave your questions for Mr Ogden and Professor Liker in the comments section below.

Large parts of Japan’s auto production have been down following the March 11 quake and tsunami. Production of large Japanese carmakers like Toyota and Honda is now running at 50 percent capacity. There is something else that affects export: Fear of radiation. Read More >

On paper, the Toyota MR2 should be an excellent choice for a low-buck endurance racer… but 24 Hours of LeMons racing has a way of shattering such preconceptions like a connecting rod hurtling through the side of a 4AGE block. In fact, the MR2 has been one of the least reliable LeMons cars, even worse than such good-on-paper-but-terrible-in-practice endurance machines as the Nissan Z and Porsche 944; we’ve seen dozens of them race in LeMons over the years, and nearly all have failed miserably… until today. Today, the Dai Mondai II car was the first MR2 to take the win on laps in the 24 Hours of LeMons. Read More >

The temperature dropped to freezing, the wind hit 50 MPH, and the rain turned to snow at the Campaign To Prevent Gingervitis 24 Hours of LeMons. Cars spun out in record numbers, and broken cars had to be repaired in frostbitten conditions that would have appalled the harshest Gulag commandant. The battle for the overall lead stayed close all day, with the lead changing hands at least a dozen times. Read More >

After Iran last weekend and Russia two weekends ago, we continue on our whirlwind round the world adventure, and stop in India.

Car sales in India grew a massive 31 percent in 2010 to reach 1.87 million units. Itis expected to rise a further 20 percent in 2011. The Indian market is fascinating because:

1. Market growth is not synonymous with increased fragmentation and therefore a lot of models beat their volume records month after month
2. The car landscape is totally unique and mostly composed of cars designed specifically for that country, like the Tata Nano and Toyota Etios …
3. They mostly speak (a kind of) English, so we understand them (if they speak slowly.)

Now if the thought of crazy Indian traffic is too much for you to bear, that’s ok because there are 153 more countries to explore in my blog. You will enjoy it as much as a long, happy, dancy Bollywood song, like this one.

But before we start, a must-see, the best (Indian) action movie ever? You be the judge.

Alright then, the Indian market since 1950 can be summarized in 3 models: Read More >

The official weather report at Michigan’s Gingerman Raceway today was “butt cold and windy as hell,” but the LeMons Supreme Court slogged through the inspections of the 70 or so teams who won’t let a little miserable weather stop them from racing. Read More >

Ford is finally waking up from sleeping through the fact that China became the world’s largest car market 2 years ago, and that China will most likely grow explosively for the next 20 years. Ford will introduce 15 new vehicles in China by 2015, the company told Automotive News [sub]. Ford will also more than double the number of its 340 dealerships in China by 2015. Ford furthermore is looking at doubling the work 1,200 strong workforce at its joint venture with China’s Chang’an.

Read More >