Today’s edition of Buy/Drive/Burn was inspired by our previous Question of the Day on hatchback crapwagons.

In the North American vehicle timeline, the fading days of the Personal Luxury Coupe (PLC) saw the rise of a different kind of two-door for the masses. Gone was the upright formal vinyl roof, opera lamps, and trunk. En vogue was a sporty fastback profile and a strut-supported liftgate. Attainable and economic sporty driving is the name of the game, and our front-drive trio was right in the heat of things in 1994.

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You need cash if you’re going to make it in this industry, and Toyota CEO Akio Toyoda wants more of it. The automaker’s top executive, who characterizes the dangers facing his company in the same manner of a military general defending the Japanese mainland, has launched an all-out assault on what he fears is Toyota’s biggest threat: unnecessary expense.

“With our rivals and the rules of competition also changing, a life-or-death battle has begun in a world of unknowns,” Toyoda said during a fiscal update last week. “Cost reduction is crucial. It is a fight to restore our original strength.”

To shore up his business’s finances in preparation for new investments, Toyoda has seven warriors ready to slash costs wherever savings can be found. Read More >

While fewer competing models in a given segment stands to benefit any automaker left in that realm, Toyota isn’t sure just how loyal Ford car owners are to the Blue Oval brand.

Behind the scenes, there’s surely much licking of chops, but Toyota Motor North America CEO Jim Lentz wasn’t forthcoming with conquest predictions when he talked with Automotive News TV this week. One thing was clear, however. Toyota will remain a full-line brand for the foreseeable future, and the automaker stands to field a more car-heavy product mix for some time to come. And it’s just fine with that. Read More >

Like ‘em or not, compact crossovers are here to stay — and are in fact set to become the sole opening dish at the Blue Oval. Toyota has its own stable of mini-utes, including the alarmingly styled C-HR, a machine that currently sets an opening bid of $22,500 as its base sticker price.

Seeing potential opportunity to plumb a bit further into the market, it appears that Toyota is adding a cheaper model for 2019, one which explores the $20,000 price bracket.

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Complete the last part of the phrase in the headline up there. Yeah, it’s “master of none.” Thing is, that doesn’t apply to the 2018 Toyota Camry – it really is a jack of all trades, and it even masters at least some.

Fight it we might, but most automotive journalists, or at least most of us who grew up as enthusiasts, have biases. One of mine has been to rag on the Camry, dismissing it like so many others as a boring and beige (figuratively, not literally) commuter sleigh.

Toyota was listening, and every generation got a bit better, even if the driving dynamics part of the equation was still lacking compared to some of the competition.

Well, now that part is finally on par.

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Toyota Motor Corp. is upgrading plants in Ontario to ready them for the next generation of the RAV4. The investment goes toward the retooling of two separate assembly lines at an estimated cost of one billion Canadian dollars (or roughly $780 million USD). While Toyota Motor Manufacturing Canada Woodstock will continue building the standard version of the crossover, TMMC Cambridge will handle the hybridized variant.

As a result, assembly of the Toyota Corolla will be moved out of Ontario and into Alabama, where the automaker is building a new facility via it’s recent partnership with Mazda. A portion of the funds going toward the project will also be reserved for research and development within the province.

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One country waves the stars and stripes; the other, a big, red maple leaf. One calls those rain catchment thingies gutters, the other (or at least parts of it) insists on calling them eavestroughs. The differences are vast.

Despite their cultural and regulatory peculiarities, both Americans and Canadians seem to agree that the Toyota Tacoma‘s sales should only ever go in an upward direction. So far this year, buyers on both sides of the border provided nearly identical sales growth for the midsize pickup.

It’s a good thing Toyota worked out its production constraints. Read More >

The old mining track descends from the shattered and tilted tablelands toward an imposing palisade of Wingate sandstone running to the horizon in each direction. This is one of the more dramatic and violent geologic upheavals on the Colorado Plateau and the road across it isn’t kind.

Sunbaked boom-time miners once hacked out jeep tracks across this wilderness, scouring for uranium to feed America’s nuclear frenzy. Only a few made it big, but if there ever was a more intriguing landscape in which to lose your mind seeking fortune, I’d like to see it. We’re here for lighter reasons, though, blithely rolling over rocks and ruts that would have halted most CUVs miles before, dropping into steep wash crossings that would stub the long front overhang of an Outback, and confidently inching up a stepped bedrock shelf that would trouble the long wheelbase of a full-size pickup.

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Sometimes an automaker goes out on a limb and gives consumers what they say they want. Toyota attempted to appease Internet Car Enthusiasts with the GT86, though it didn’t really work. A few years before that sporty coupe debuted, the company tried to woo the traditional sedan consumer with a very special, limited-production model for the Japanese domestic market.

Presenting Origin, by Toyota.

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April wasn’t a hot month for auto sales, what with two less selling days than the same period last year. Overall, the industry was down nearly 5 percent last month, with — in many cases — only the hottest-selling models, many of them recently revamped SUVs, posting a net gain.

April held some surprises, though, and one had to do with a pair of vehicles that should be on their way to the funeral home. That is, if all automakers acted on what they saw in the tea leaves. Certain automakers, Toyota and Kia among them, aren’t quite as eager to hop onto the all-crossovers-and-trucks bandwagon. Because of this, there’s still choice for someone looking for a large, front-wheel-drive sedan with plenty of content, but not luxury vehicle levels of it.

These people actually exist, albeit in ever smaller numbers. And these people apparently like what they see in two particular models. Read More >

Toyota’s Corolla iM was an orphan almost from birth. Conceived by Scion, the compact hatchback joined the Toyota clan after its youth-focused parent brand took an eternal dirt nap.

Despite styling that bordered on edgy, the iM failed to elevate drivers’ enthusiasm to a point where its sales numbers played much of a role in the Corolla nameplate’s popularity. Testing revealed a five-door hatch that, while versatile, severely lacked in both power and comfort.

Simply put, it wasn’t very special. At all.

That all changes for 2019, as Toyota’s making amends for its weak earlier effort. With its new Corolla hatch (the iM name disappears, erasing the last trace of Scion from the automotive landscape), the automaker hoped to create a car owners might actually want to toss around — and one they can drive without going nuts finding a proper driving position. Read More >

Those fools — don’t they know the Corolla sold *just* 329,196 examples in the United States last year?

Alright, not everything has to be about Ford. But as the Blue Oval plans a retreat from the affordable passenger car market, other automakers stand to gain the company’s lost customers. Some of them, anyway. And Toyota seems to have no qualms about continuing to sell small, affordable cars that bring buyers into the showroom — so much so, that it’s spending $170 million to bring more jobs (and a new Corolla) to Mississippi.

In the context of this week’s news, the Corolla’s factory retooling and platform swap makes one marvel at what name recognition and a simple bodystyle can do for a model. Read More >

Years fade into the past, but the public’s thirst for high-riding, do-everything vehicles never seems to ebb. In light of this seismic shift, the Toyota Avalon’s continued presence at the top of the brand’s model line increasingly comes across as mysterious. Perhaps it shouldn’t be.

Introduced for the 1995 model year, the front-drive full-sizer always stayed true to itself — dressed in conservative clothing, it boasted a comfy, roomy cabin, ample V6 power, old-school Toyota dependability, and little chance of drama. If flashiness or cargo volume wasn’t your thing, who could ask for more?

In its recent study of America’s longest lasting vehicles, iSeeCars.com discovered the Avalon was the passenger car most likely to see 200,000 miles. Treat it right, and it’ll outlast multiple owners.

There’s a problem, though, in the fact that fewer and fewer buyers visit Toyota showrooms in search of a large sedan. Avalon sales declined each year following the model’s 2013 post-recession sales peak. Clearly, a change is in order. In crafting its next-generation Avalon, Toyota sought to create a model capable of wooing loyal, returning customers and — for the first time, it seems — younger buyers.

The trouble is, by messing with a formula that worked well for two decades, you risk alienating both groups. Read More >

Yesterday, Matt Posky penned an article about the upcoming Toyota Supra, which will resurrect the sporty and historical nameplate from the slumber its had since all the way back in 1996.

I think we should spend some time today speculating on what other plans Toyota might have for their new, German-influenced sports coupe.

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It’s as if John Hughes and George Barris envisioned the coming swarm of SUVs and crossovers in the early Eighties. Why else would they name the metal-and-DiNoc star of National Lampoon’s Vacation a “Truckster,” when quite clearly the Country Squire-based behemoth in no way resembled a truck? Fast forward thirty-five years, and the default family-unit transport device is indeed something that is truck-like.  Just from the top three brands, nearly three-quarters of a million three-row crossovers rolled off dealer lots last year alone. Beneath those butch facades lies a plush, roomy station wagon on stilts.

No stranger to high-volume family cars, Toyota has consistently placed near the top of the sales charts in the three-row crossover segment. The 2017 Toyota Highlander Limited is an incredibly popular choice for those who need plenty of space for cargo, human or otherwise, and for those who have embraced the crossover lifestyle.

Try as I might, I’ve not been able to use Toyota’s online configurator to option the Highlander with faux wood paneling.

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