
As is typical for races at MSR Houston, the mechanical carnage has been quite extreme. We saw sheared axles, blown head gaskets, thrown rods, and a Jetta with its engine dragging on the pavement (the last one is a first in my experience). Still, some cars haven’t broken, and the battle for the win on laps has been cutthroat; meanwhile, the battle for the Index of Effluency— LeMons racing’s top prize, which goes to the team that accomplishes the most with the worst car— seems to have settled into your classic Tercel-versus-Camaro-versus-W110 slugfest. Read More >
Category: Toyota
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Toyota ReviewsToyota Motor Co., the world’s largest automaker, has been producing cars for more than 70 years. It wasn’t until after World War II, however, that production started to pick up. Toyota went from making 8,500 cars a year in 1955 to 600,000 in 1965. Models like the Toyopet and Land Cruiser hit the United States in 1957. Today Toyota is among the leaders when it comes to hybrid technology. |
In January, car imports to Japan shot up 53 percent, reports Automotive News’ [sub]Asia Editor Hans Greimel from Tokyo. Quick, who do you think takes top honors? Read More >
Everybody, please say hi to Matt Gasnier, our newest TTAC contributor. Matt has a strange car fetish: He counts them. Out of Sydney, Australia, Matt runs a blog named Best Selling Cars. If your want to know what cars sell best in Austria to Zimbabwe, Best Selling Cars is the go to site. What cars do Afghanistan and Sudan have in common? The Hilux. Which car is most popular in Sweden? It’s not a Swedish car. Matt will grace TTAC regularly from now on. He wanted to know where he should start. My answer: “Wherever.”
Said Matt: “Why don’t I start with A.” – ED
Most of the car world is either still recovering from the GFC gloom or is suffering the hangover of a couple of artificially boosted years. Only a few countries are at their highest levels ever. Among them China and Brazil (doh!) but little do people know that Argentina also belongs to this super-exclusive club. Read More >
In an extended interview with Reuters, Nissan-Renault CEO Carlos Ghosn talks about the balancing act of leading two global automakers while maintaining their unique identities, a balance Ghosn says he wants to try to preserve even as the alliance looks to restructure its capital. Renault’s 44.3% stake in Nissan has caused some trouble with financial analysts because, as Ghosn puts it,
we are challenged (by financial markets) over how much capital we have imprisoned into the structure of the alliance. It’s a fair challenge. We are going to be studying and analyzing this with outsiders also, what are the ways to respond to these expectations from the financial markets without challenging the operating model which consists of keeping the two companies vibrant, motivated, engaged and keeping their identities
Does that mean a full merger? A new corporate structure? Where is Ghosn looking for answers as he attempts to give the markets what they want while maintaining the delicate balance between the needs of his two firms?

I’ve already got a custom-van project and a basket-case Toyota 20R-powered Sprite project, but what I really want is a genuine, red-flag-waving Warsaw Pact machine to cruise around Denver. I don’t mean any Lada, either— it’s got to be a genuine, designed-and-built-in-the-USSR car, not a Fiat clone! Fortunately, I have a car-freak friend in the Czech Republic who can get such a machine into a shipping container in Bremerhaven for a reasonable price, so all that would remain for me would be to negotiate the Kafkaesque maze of registering the thing in Colorado. How hard could it be? Read More >
Toyota Motor Corporation released global production, domestic sales and export results for January. Two words: Not good. While Toyota’s global peers can boast of surprising numbers for January, TMC’s worldwide production dropped by 3.9 percent across Toyota, Daihatsu and Hino. The Toyota brand has even less to show: Minus 4.7 percent. And this while the competition is busy dethroning the leader of the pack. Read More >
If you’re a brontosaurus, and you’re reading this, then your hindbrain is just now finding out about mommyblogger Crissy Kight Page and her refusal to spread (the good news about Toyota) for ten bucks. Well, there’s more news about Toyota out there now, and rather than wait for poor Tiffany Lewis of the recently deceased “Mommy Networks” to get the word out, I’m going to put my own money into this new publicity effort.
Mommybloggers, read on to find out how you can earn a $20 Amazon gift card, courtesy of yours truly,this very afternoon!

Having been exonerated of any mysterious electronic causes of unintended acceleration, Toyota puts the issue behind it with a final recall of over 2m vehicles for issues related to gas pedal entrapment. At the same time, the NHTSA closes its investigation. According to an official release, Toyota
will conduct a voluntary safety recall of approximately 20,000 2006 and early 2007 Model Year GS 300 and GS 350 All-Wheel Drive vehicles to modify the shape of the plastic pad embedded in the driver’s side floor carpet. In the event that the floor carpet around the accelerator pedal is not properly replaced in the correct position after a service operation, there is a possibility that the plastic pad embedded into the floor carpet may interfere with the operation of the accelerator pedal. If this occurs, the accelerator pedal may become temporarily stuck in a partially depressed position rather than returning to the idle position.
And that’s not all…
Daihatsu has dusted off its most unfortunate nameplate for a rather unfortunate rebadge, as Autobild reports that the outgoing Toyota Yaris will be sold in Europe as the Daihatsu Charade starting this year. The 99 HP Charade will be sold for less than the European Yaris, which will be replaced shortly with the model that was recently launched in Japan. So, did Daihatsu’s engineers work out all the “Buru-buru” and “hyoko-hyoko” (“walk with a tremor” and “unsteady steps”)? Or is this just a cheap way to snag some of the low-cost sales that helped Hyundai pass Toyota as the best-selling Asian brand in Europe? Clearly the bosses at Toyota are still struggling with the dynamic that Paul Niedermeyer identified in his Curbside Classic on the Charade, when he wrote
Toyota took a minority ownership stake in Daihatsu in 1967, and upped that to 51% in 1999. Daihatsu was the source for kei-cars for Toyota, allowing it to not spread its resources into that narrow segment. But there has always been an overlap with Daihatsu’s larger cars, many of them having been Toyota rebadges. That’s not the case with the Charade, but Toyota’s Tercel was clearly stepping all over it, especially in the US. It begs the question as to whether Daihatsu has a real future as a word brand, or whether it will eventually be absorbed fully into the Toyota family.
What ever happened to the fabled Japanese job security? Instead of kaizen (continuous improvement), there is continuous change. A week ago, The Nikkei [sub] predicted that Toyota will cut its sprawling board from 27 members down to a more manageable 10-15. The announcement will most likely come at a press conference on March 9. The announcement hasn’t even been made, and Honda is already following suit by reducing its number if suits. Read More >
Although cars are becoming more and more safe with every new generation, auto safety nuts are forever finding new ways to make cars seem scary. In some cases, the rush to create new crash test standards can create as many problems as it solves (see roof-crush standards), but in others you wonder why certain standards aren’t tested on every vehicle. One case that falls into the latter category: rear-crash tests. No government requires rear-crash testing, but in the wake of several accidents, Germany’s AutoBild magazine decided to look into what exactly happens when a car is hit from behind at 64 km/h… and the results are not encouraging.
Tae-Moo writes:
Sajeev! Your bottomless well of knowledge and practical opinions has turned me into a huge fan of TTAC. With all your knowledge I hope you can answer a very broad but basic question of mine:
The question “what is the plural of Prius?” had been discussed at some length here at at TTAC well before Toyota’s marketing team picked up on the idea and held a contest soliciting votes on the correct answer. And, as it turns out, etymological corectness doesn’t resonate withe masses quite like a nice, short name… which, incidentally, brings the debate full circle. TTAC started out calling multiples of the hybrid hatch Prii, before New Years Eve when we found out that Priora was the more accurate term because
Prius is the neuter nominative/accusative singular of the adjective prior, but the plural forms of the word – which means ‘earlier, better, more important’- would be Priora
Then, on New Years Day two years later, we corrected once again when we were informed that
Actually prius is an adverb, so it can’t have a plural. But the related noun form is prior, prioris, 3rd declension. According to my Bennett’s New Latin Grammar (CR:1956), the plural of liquid stem (ending in -l or -r) 3rd declension nouns is -es (that’s a long e, with a bar over it). So it should be Priores.
But it turns out that our attempts to unite the twin disciplines of auto enthusiasm and Latin grammar fell on deaf ears. Automotive News [sub] reports that Toyota’s month-long survey is complete and that fans have determined that the name should be Prii. According to Toyota’s presser on the matter
Prii becomes the word not only endorsed by the public who chose it, but also as the term recognized by Toyota
Debate over.
“Kyo no asa nikkei wo yomimashitaka?” – did you read this morning’s Nikkei?
Today, this is the most uttered sentence in the Japanese auto industry. Under the headline “fast action needed to revamp carmakers”, Japan’s leading business daily rips its own carmakers several new orifices. The editorial doesn’t mince words:
“Japanese automakers lack the momentum of their South Korean and German rivals and may find themselves losing out big on the global stage unless they rethink their strategies.”
As far as the Nikkei is concerned, Japanese carmakers messed up big-time. Let’s start where it counts, at the bottom line: Read More >
If you only get excited by the sausage of a car and not by the sausage making of a car factory, hop on to the next article, because this will utterly bore you. Everybody gone? Alright, talking to myself again. We’ve always said, not really in jest, that two industries profit the most from just in time manufacturing: The real estate industry and the trucking industry. Honda wants some of that money. Read More >








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