Bloomberg reports that Toyota’s engineers have reached an “advanced stage” of research on a new “induction”-type electric motor which holds the promise of freeing the Japanese automaker from dependence on so-called rare-earth materials. These elements, including neodymium and dysprosium, are used to strengthen the magnets used in traditional electric motors and generators, and are crucial to the production of everything from electric and hybrid cars to wind turbines and guided missiles. China currently controls over 90 percent of the world’s supply of rare-earth materials, and has recently cut exports quotas, raising tensions between China and Japan.
Category: Toyota
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Toyota ReviewsToyota Motor Co., the world’s largest automaker, has been producing cars for more than 70 years. It wasn’t until after World War II, however, that production started to pick up. Toyota went from making 8,500 cars a year in 1955 to 600,000 in 1965. Models like the Toyopet and Land Cruiser hit the United States in 1957. Today Toyota is among the leaders when it comes to hybrid technology. |
Yesterday’s release of the Congressional Oversight Panel report on the auto bailout pointed out several fundamental problems with the government’s intervention in the auto industry, all of which stem from what the report termed the “mutually exclusive” goals of the Treasury in overseeing its investment in the industry. But that report focused entirely on the post-bailout management decisions by Treasury, ignoring the decisions made during the bailout itself. And though the White House has, in recent months, redefined its goals in bailing out GM and Chrysler to focus on the improved financial performance of the bailed-out automakers, this is clearly a recent recalibration of its political message. As I pointed out in my latest New York Time Op-Ed,
what Mr. Obama called his “one goal” — having Detroit “lead the world in building the next generation of clean cars” — is nowhere near being achieved.
And, as it turns out, the Administration’s actions in the bailout will inevitably come up well short of that goal in at least one important respect.
Read More >
Following the disastrous launch of the Chrysler Pacifica, which was supposed to take that brand upscale, Chrysler (the company, not the brand) did a 180 and started developing the cheapest, least refined, and least attractive vehicles sold in the U.S. End result: Chapter 11. But even before the bankruptcy Chrysler once again changed course, and set about developing more stylish, better-outfitted vehicles. The 2011 Jeep Grand Cherokee is the first of these. How good is it?
If you like your appliance-style Toyota (there is statistical proof that you are not alone) then better run and buy it now. The Nikkei [sub] rattles its readers this morning with the news that Toyota “plans to build vehicles that are more eye-catching to counter criticism its cars are too bland,” Read More >

In my first Denver winter after a driving lifetime in coastal California, I’m now experiencing my first real taste of driving in snow. My ’92 Civic is doing pretty well (i.e., I haven’t crashed or become stuck yet), but I’m starting to eyeball Craigslist listings for IHC Scouts and FJ40 Land Cruisers. After spotting this Toyota in my neighborhood, I may have to forget about the Scouts. Read More >
In recent years the organizers of the North American International Auto Show (NAIAS) have been especially eager to demonstrate that Detroit’s show is still relevant. Yet they crammed every OEM press conference save Volvo’s into a single day, leaving the second day for Li-ion Motors Corp., Mach 7 Motor Sports, and such. In years past there were two-and-a-half days of manufacturer press conferences, with little filler. Maybe next year everything will be back to normal?
EVs are the darling of the media. In Europe, the Leaf is the COTY. In the U.S. and Canada, the range extended Volt is the COTY. Then why are most big European manufacturers (except Renault) and most Japanese manufacturers (except Nissan) dragging their heels when it comes to wholesale electrification of their fleets? Maybe because they are working on wholesale adoption of hydrogen. As previously reported, there are agreements between automakers and governments in Europe, North America, Korea and Japan to prepare for the mass introduction of fuel cell cars by 2015. Japan is ahead of the game. Read More >

The tiny rear-wheel-drive station wagon, killed by hatchbacks, minivans, and 64-ounce sodas, is no longer with us. Here’s a reminder of an era in which such vehicles were relevant. Read More >
GM will do with its Volt what arch nemesis Toyota did with its Prius: Add siblings. GM plans two more plug-in hybrids, based on the Volt. Not right now, but in the next few years, Daniel F. Akerson, told the New York Times. Read More >
Lexus entered the „premium compact“ segment today by launching their CT 200h hybrid hatchback in Japan. They could call it CT 200hhh – as in harmonious hatch hybrid. We’ll get to the harmonious in a minute. Read More >
“There have been companies that have gone belly-up for carrying excess capacity, but no company has gone bankrupt for not being able to produce, We now realize humbly that we shouldn’t make cars until we’re absolutely certain they will sell.”
Toyota’s Executive Vice President Atsushi Niimi to Bloomberg. Read More >
It’s the fourth time that China’s BYD shows up at NAIAS. Every time, they announced an impending arrival at American shores. Which did not happen. Now BYD – cross my heart and hope to stay alive – BYD promises that they will really, honestly enter the U.S. en mass in spring of 2012, Reuters reports. Well, about time, because the luster is coming off BYD. Read More >
“Prius has become to hybrids what Kleenex is to tissues and Levis are to jeans.” So said Bob Carter, group VP and general manager of Toyota U.S.A. With so much brand power, it would be a waste to have only one Prius. From now on, Toyota has three. The Prius received a bigger and a smaller sibling, with the idea towards creating “a modern family with a Prius for everyone.” Read More >
Double-digit sales declines in the U.S. in the past two years notwithstanding, Toyota’s Gen X & Y Scion brand is in “no danger” of being put out of its misery, and new products are in the pipeline, Toyota Prez Akio Toyoda told The Nikkei [sub].
Toyoda confirmed that the subcompact iQ, recently reviewed by TTAC in Tokyo, will be coming early this year to the U.S., as a Scion.

Peter writes:
My question is about getting out of a car lease.
Last night I was speaking to a recent widow. A few months before her husband died, he had taken out a lease on a 2010 car. She still has 14 months to go on the 36-month lease for a 2009 Toyota RAV4. She doesn’t need to carry the lease on two vehicles and wants to hold on to the newer one.
The RAV4 has 18,000 miles and the lease is $359 a month, which is high (there’s no deposit). That leaves about 18,000 miles for someone to take it over before it expires in Feb. 2012.
She’s listed it with Swapalease and isn’t getting any interest there. I’ve also mentioned Leasetrader.com, CarLeaseDepot.com, and EasyRelease.com as alternatives, but don’t know their reputations. And of course there is Craigslist.
Can you think of other alternatives that might be helpful for getting out of this, including negotiation with Toyota Financial if such a thing is possible? Thank you.













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