Toyota Motor Co., the world’s largest automaker, has been producing cars for more than 70 years. It wasn’t until after World War II, however, that production started to pick up. Toyota went from making 8,500 cars a year in 1955 to 600,000 in 1965. Models like the Toyopet and Land Cruiser hit the United States in 1957. Today Toyota is among the leaders when it comes to hybrid technology.
In the eighties, the European auto makers were quaking in their boots at the prospect of a “Japanische Welle” (Japanese wave). Having seen the huge damage the Japanese brands inflicted on Detroit during the seventies and early eighties, they braced themselves for a similar onslaught. It never quite happened. Now they’re wondering if the Koreans are going to succeed where the Japanese fell short. There are plenty of indications to suggest they will. In Germany, probably the most auto-chauvinistic of all the European countries, the Golf-class Hyundai i30 (above) is currently the number one selling import car, not counting VW’s captive import brand Skoda. Toyota and Honda’s European market share is down, and Hyundai’s is up, and growing quickly. Is the Hyundai Welle unstoppable? Read More >
This week’s “Weekend Head Scratcher” is a little different. It’ll require quite a bit of thought, so pay attention! This week we’re going to play a little game I created. It’s called “Fantasy Car Maker”! Read More >
In news which will shock absolutely no-one, Business Week reports that Toyota and Nissan’s attempts to woo buyers of big pick-up trucks are failing (or failed, depending which way you’re looking at it). “The Big Three successfully beat back the Toyota incursion into the pickup market” said Brian Johnson, auto analyst for UK bank Barclays, “We had expected Toyota would do what they did with cars and take over the market. Their share gains have been frustratingly slow.” As with most things, the devil is in the details. Or in this case, the devil is in the market research. Read More >
Jeremy Clarkson thinks it’s a pile of wank. Bob Lutz thinks it was a crock of bowel movement. But say what you like about global warming, if you can get credentials which make you “eco-friendly”, that’s worth a lot of marketing money. Which is why Honda is probably feeling pretty chuffed with themselves. Read More >
For some people (you know who you are), the 200 horsepower provided by the 2011 Hyundai Sonata’s 2.4-liter four-cylinder base engine just isn’t enough. The traditional solution: a V6. But Hyundai, taking a page from Chrysler’s Iacocca-era playbook, has opted to offer a turbocharged 2.0-liter four instead. The specs look good: 274 horsepower at 6,000 rpm and 269 pound-feet of torque from 1,750 rpm. The pricing? Even better. The Hyundai Sonata SE 2.0T lists for $24,865, only $1,550 more than the regular Sonata SE. Are these the cheapest horses new car money can buy in a midsize sedan?
The six top-selling brands in America have sold between 450,000 and 1.3 million vehicles so far this year, with Hyundai (410,047) just missing the party. 2010 is shaping up to be Ford’s year, as the Blue Oval started strong and hasn’t looked back. Chevrolet has taken advantage of Toyota’s image issues to widen a lead for second place, putting Detroit on track for a one-two finish as the year enters its final quarter. But will Toyota fight back? Will Hyundai edge out the Pentastar’s last big-volume brand by the end of the year? Will Nissan follow Honda upwards or slide towards the oncoming Hyundai juggernaut? Stay tuned as Chart Of The Day documents the battle to the finish.
According to The Nikkei [sub], the iOn needed “changes from the Japanese version to meet European safety standards.” Let’s hope that the Euro-spec i-MiEV received the same changes, otherwise it will be DOA. Read More >
Nobody (except for lawyers who desperately try to keep the fire burning) talks about Toyota SUA anymore. No ghosts were found in any machines. The matter doesn’t make the news anymore, and customer complaints suddenly dropped by 80 percent. However, the witch-hunt against GM’s Japanese nemesis, launched by GM’s owner, the U.S. government, had its effect: According to Automotive News [sub] data, Toyota’s market share in the U.S. dropped by 1.5 percent compared to September 2009. That’s a lot when you drop from 16.9 percent to 15.3 percent. Ironically, the bigger ward of the U.S. government, GM, did not pick up those sales. They lost 2.8 percent. The winners were Ford (+ 1.4 percent), and would you believe it Chrysler (+2.1 percent).
After a lot of bowing and apologizing, Toyota now goes on the counter offensive. Read More >
Here is another myth that won’t die, as hard as we might be trying to debunk it: “Japan is a closed market for cars. They do everything to keep foreign cars out. Those Nips are unfair, and it’s time to do something about it.”
It’s that time again. The time that I report on the market that no-one cares about. The UK. The SMMT has released the car registration figures today and as predicted, they fell, but not as much as other markets. The UK saw new car sales fall by only 8.9 percent, compared to, say, Italy. Overall, the UK market still remains 7.8 percent higher than last year (to date). The Ford Fiesta remains the best selling model in the UK, which will do our balance of trade with Spain and Germany no favors. Diesel cars and alternatively fuelled cars all posted growth in September. What was also telling about this “growth” was this little nugget of information: Private demand fell, while fleet demand increased. That’s right, while private customers are fleeing, car makers are trying to sustain volume by following the fleets. Shall we take a look the breakdown? Read More >
The day after Toyota announced that it still hasn’t found an electronic cause for unintended acceleration in its vehicles and that UA complaints are down 80%, Consumer Affairs reports that Allstate Insurance filed a $3m suit against the Japanese automaker, claiming it “essentially hid the problem.” The suit, filed in the Southern Californian district court that is hearing all UA-related suits against Toyota alleges
This has resulted in numerous claims of instances of property damage and injuries, including in some instances fatalities
Furthermore, the suit claims that it had to compensate UA-related claims because Toyota hadn’t fitted a brake-override to its vehicles, a feature that is not yet required by law. Toyota is adding brake-override to all of its 2011 models, but claims that Allstate’s charges “have no basis.”
There was a time when nearly every customer asked, “Does it come with a clean Carfax history?” It came to a point where I would just routinely leave them on the driver’s seat so that the questioner could peruse what they thought was a complete ownership history. Then certain things happened in the marketplace.
Dealers began targeting vehicles that ‘did’ have frame damage, but were not mentioned on Carfax. Not every insurance company or state police agency agency had (or has) a relationship with Carfax… and some of the nastiest of damage came with the most expensive of vehicles. Carfax got blamed, threatened, sued, and dragged through the sensationalistic dreck we now find on network news. The price of Carfax subscriptions went up while this was happening, and as a result dealers and individuals began to seek alternatives. Autocheck became a de facto standard at the auto auctions, and now it is the leading competitor to Carfax. But is it better?
Whenever somebody asked me what I did for a living during the summer of 1994, I would tell them “I sell Infinitis”. That was a lie. My actual job was to lease the Infiniti J30 at $399/month to second-tier suburban wanna-bes and a wide variety of credit criminals. That was what paid for our owner’s impressive coke habit, and that was what earned me as much as three thousand dollars per month.
In the interest of strict factual accuracy, I should point out that we did, nominally, sell two other models. The 1994 Q45 was an overpriced brick with a Park Avenue-style facelift. Over the course of six months, we sold two of them, one to a former salesman who was simply in the habit of driving that particular car as a demo, and one to somebody who owned a 1990 example and was only vaguely horrified at the “updates” performed that year. Looking back, I think he used to snort coke with the dealership’s owner. It would explain a lot.
It’s not that the ad itself fails to mention the car it’s actually promoting, namely the Subaru Legacy. After all, if Subaru wants to entertain enthusiasts without actually indulging in the kind of gauzy praise they lampoon so effectively here, that’s fine by us. No, the only problem with the whole “2011 Mediocrity” campaign is that Subaru’s own Tribeca was clearly styled by the very designers they mock in this spot. And in this day and age, bland, uninspired crossovers are at least as lampoonable a cliche as the bland, uninspired sedans that Subaru slams (and which earned Toyota the cash for a 16.5% stake in Subaru’s parent company). Still, this is a ballsy move for a brand that is already growing like gangbusters in the US, and it shows just how far off the mark Volkswagen’s current attempt at US market growth is likely to be.
Since we both live in Houston, and I have aspirations of writing more material for TTAC in my copious lack of free time, it only made sense that Sajeev Mehta and I should eventually get together and hang out, so that’s exactly what we did at Ford’s come-kick-our-tires event for the new F150 trucks, including their new EcoBoost (turbocharged) V6 truck engine. Since I’m the epitome of not-a-truck-guy, I thought I’d toss in some random thoughts from somebody coming to this experience completely unprepared for what I was getting myself into.
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