Toyota Motor Co., the world’s largest automaker, has been producing cars for more than 70 years. It wasn’t until after World War II, however, that production started to pick up. Toyota went from making 8,500 cars a year in 1955 to 600,000 in 1965. Models like the Toyopet and Land Cruiser hit the United States in 1957. Today Toyota is among the leaders when it comes to hybrid technology.
Give up? The answer is that they’re giving South Korea a headache. OK, let’s go back a bit. The Korea Times reports that something funny is happening to the South Korean car market. Effectively, for years, the South Korean car market used to be closed off to foreign competition, thus, keeping domestic production and sales high. The market for foreign was only for the exclusively rich who didn’t mind paying the tariffs. But now, even the proletariat is getting in on the act. In spite of a global slump in the market, the Korea Automobile Importers and Distributors Association (KAIDA) reports that foreign imports rose, month on month, by 51.1 percent, to 7,208 units in April. Still a drop in the water: Korea makes 3.5m cars in a good year, of which 2.5m are exported. But it’s a start. Read More >
Toyota still hasn’t announced its final numbers for the 2009 fiscal year that ended on March 31. And the musings continue. Previously, a loss was assumed as certainty. Come on, how can a car company the size of Toyota escape carmageddon and pedal-gate unscathed? Then, there were speculations that Toyota would report a slight gain, of say, $500m. Now, there are people who think it will be more … Read More >
Automotive marketing – marketing in general, really – fascinates me. I have a business degree with a focus on marketing and spent many years studying the commercial machine of capitalism, along with the psychology behind getting you to buy. The whole thing is extremely thought-provoking (such as Mike Rowe) and often more than a little spooky. Such as a penis with warts … Read More >
The sun had long set over Tokyo on a Friday night, and the hardworking executives had ordered their last round in the Ginza hostess bars, when The Nikkei [sub] put on the ticker that Consumer Reports magazine has lifted their “do not buy” fatwa against Toyota’s 2010 Lexus GX460.
“Many Chinese automakers are focusing on improving their quality control by introducing techniques developed in Japan and elsewhere overseas.” This assessment doesn’t come from a propaganda arm of the Chinese car industry. Read More >
There is a major shift underway in the Chinese auto market. Cars are morphing from something exclusively owned by the rich to an everyday item. Sure, luxury cars are big in China. But the volume growth is in low cost cars. As a result, the market share of sino-foreign joint ventures is eroding. Local players, such as BYD are gaining fast. The foreigners are getting worried. Read More >
Due to scheduling conflicts with a certain island nation’s democratic rituals, CSPAN didn’t have a channel to spare for today’s auto safety legislation hearing before the the House Energy and Commerce subcommittee. Which means your faithful blogger is at the mercy of the mainstream media’s digestive process in this matter. Regardless, it seems clear by now that the legislation has driven the industry back to the Republican bosom, after a period of post-bailout estrangement. These newly-re-allied forces collectively raised concerns about a number of key proposals presented by Rep Henry Waxman’s Motor Vehicle Safety Act of 2010, including the un-capping NHTSA fines, privacy issues relating to “black box” event data recorders, new car sale vehicle fees, pedal clearance standards, and increased regulation of an industry with state-owned competitors.
Lithium-ion batteries aren’t the only automotive cleantech that appears to be getting cheaper. Toyota’s head of advanced autos, Yoshihiko Masuda, tells Bloomberg that the Japanese automaker has cut the cost of hydrogen fuel cell vehicles (FCVs) by 90 percent in the last five years or so. Mid-decade, Toyota’s per-car estimates for FCVs ran near a million dollars per car. With costs now closer to the $100k mark, Toyota says it plans to cut that number in half by 2015. If they can make that happen, Masuda says, a $50k hydrogen FCV will be on like Donkey Kong.
That Subaru is still thriving is in itself a minor miracle. The small Japanese car makers have either imploded (Isuzu), are threatening to (Mitsubishi), or have sought shelter (even Subaru is now 20% owned by Toyota). Subaru did have its own near-death experience in the early nineties. But in a long string of wild bets, Subaru’s final card in the US was a big gamble on AWD, and the timing couldn’t have been better. And like most successful gamblers, there have been losses along the way (see above). But perhaps because of the bumpy ride, Subaru is still alive and kicking. Read More >
Maybe I’m showing my age here, but my definition of the term “younger” clearly doesn’t match that of The LA Times (though the age of the driver pictured is not given). And it’s not just the photo editor either… Read More >
Honda CRV, Toyota Rav4, Audi Quattro, VW Syncro, and the whole host of all-wheel drive cars, crossovers and CUVs: they all trace their roots back to this skinny and ugly little Subaru 4WD wagon. Is this the most revolutionary and influential modern car?
The Japanese new car market, long believed to be down, out, and a victim of the dreaded demographic bomb, remains on its steep upward trajectory. With a little help from Japan’s benevolent government. Japan’s domestic sales of new cars, trucks and buses increased 33.5 percent from a year earlier in April, the Japan Automobile Dealers Association said today as per The Nikkei [sub]. That’s up nine months in a row. One brand is especially happy. Name starts with a T. Read More >
AutoblogGreen‘s Sam Abuelsamid earns a tip of the blogger’s hat today for making sense of a fascinating nugget in a Times of London piece on the Nissan Leaf. The revelation by Nissan EV honcho Andy Palmer to the British paper that Leaf battery packs cost £6,000 (about $9k) to produce could have been missed, buried as it was near the bottom of the story. Not only did Abuelsamid catch it, he calculated that the Leaf’s 24 kWh lithium-ion battery costs break down to a staggeringly cheap $375 per kWh. How cheap is that, relatively speaking? Apparently cheap enough to send Li-ion startup A123 Systems’ stock to record lows according to the WSJ [sub]. More price-comparison context and some insight into how Nissan might have beaten those costs down after the jump.
Fiat has released photos of its new super-mini Uno, which will initially be produced in Brazil, and may, or may not, eventually be sold in Europe as well. The emphasis is on room and a “crossover look”, not unlike Toyota’s Urban Cruiser (Scion xD). It certainly isn’t on the handsome good looks Fiats were once known for. Times change. Read More >
To say that Chrysler’s 25 percent year-over-year sales increase last month came as a surprise would be pushing the boundaries of overstatement. Chrysler’s sales and market share have been in decline for a long time, but over the past several years, the tailspin seemed to have become terminal. So, how did the Pentastar (barely) make its 95k minimum volume level and increase sales by 25 percent over April 2009? Fleet sales, for one thing: according to The Freep, TrueCar.com estimates that a full 40 percent of Chrysler’s April sales went to fleet customers.No wonder made a big deal about publicly finding Jesus on the fleet sales issue… at the end of the month (to say nothing of the conspicuous absence of retail sales numbers in its April report and massive increase in Sebring sales). And the bad news doesn’t end there. Not only did Chrysler top all automakers in per-vehicle incentives last month according to Edmunds’ monthly True Cost Of Incentives index with $3,374 on the average Mopar’s hood, they’re actually increasing incentives even further.
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