Toyota Motor Co., the world’s largest automaker, has been producing cars for more than 70 years. It wasn’t until after World War II, however, that production started to pick up. Toyota went from making 8,500 cars a year in 1955 to 600,000 in 1965. Models like the Toyopet and Land Cruiser hit the United States in 1957. Today Toyota is among the leaders when it comes to hybrid technology.
A few weeks ago, I wrote about how cynical I was becoming about the sudden SUA syndrome with Toyota and how I found it amazing how quite a lot of these cases involve our more “mature” members of society. I used the story of Miss Myrna Marseilles, 76, who crashed her 2009 Toyota Camry (which was fixed the under the recall program), into the wall of a YMCA.
I inferred in the article that this was simply a case of driver error and nothing more and some people agreed with me. Peregrine Falcon bet $20 that this was down to pedal confusion. 210delray reckoned it had “all the elements of pedal misapplication”. Well, Peregrine Falcon, if anyone took you up on that bet, it’s time to collect. We were right. Read More >
Toyota Motor Corp. has agreed to pay a $16.4 million civil fine levied by the U.S. government, reports The Nikkei [sub]. They will not admit any wrongdoing and can claim that they never admitted to knowingly hiding defects from regulators, said a senior U.S. Transportation Department official. On Friday, it wasn’t clear whether the DOT would accept the dough with a deal attached. Read More >
You know those booth babes at the auto show you may or may not sexually harass? That’s me. Let’s get a few things out of the way: No, I don’t come with the car. No, I won’t date you. Or marry you. Or let you take a picture of my butt. Or let you sit in this concept car even if you promise me the cover of 944.
What I will do, however, is what this lovely blog so graciously requested of me, which is to provide a wrap-up of the 2010 auto show season. While there are still a few more small regional shows left, the New York show marks the unofficial end of the season with the last big reveals and press days. (It also pretty much marks the end of my sanity, so thank god there isn’t another major show until November.) Read More >
I’d been wondering if I’d damaged the fuel pump when I ran out of gas a couple of months ago, for the only time in my 350,000-400,000 lifetime miles. Sometimes, after coasting in gear I’d feel the Accord 5-speed subtly hesitate as I gently pressed the gas. But this morning, the engine seemed to be gasping for fuel, and the check engine light–a species which is well known to cry wolf–was blinking at me as if it really meant it. Instead of to the espresso joint, I headed to the local mechanic.
On April 5, the NHTSA levied their largest civil penalty in recorded history. $16,375,000 against Toyota, because “they knowingly hid a dangerous defect for months from U.S. officials and did not take action to protect millions of drivers and their families.” When we reported that, people thought Toyota would just appeal and drag it out. Not so easy, said The Nikkei [sub]. Toyota is between a rock and a hard place: “Admitting to the charge could strengthen the cases of car owners suing the firm, while refuting it risks inflaming U.S. public opinion.” Toyota found a way out. Read More >
And the hits, they keep on coming: The Nikkei [sub] has it that Toyota will recall 740,000 Sienna minivans that have been sold or operated in cold-weather areas in the United States and Canada. They’ll be checking for corrosion of the spare tire carrier cable. Read More >
Toyota received another invitation to join a little congressional chit-chat, reports The Nikkei [sub]. On May 6th, a U.S. House panel will hold a hearing to “further examine Toyota’s inquiry into potential electronic causes of sudden unintended acceleration,” as the invitation letter from Henry Waxman to James Lentz, president of Toyota U.S. says. The presence of Lentz is requested at the hearing. Read More >
According to Reuters, The Nikkei is reporting that Toyota has approved a “competitively priced Prius hybrid minivan” for production in 2011. The new model will be the first Prius-branded vehicle in a long-rumored campaign by Toyota to stretch the nameplate to new models (future additions to the Prius line could include a compact model, based on the FT-CH concept). Depending on the timing of its release relative to the forthcoming plug-in Prius, it could also be the first lithium-ion battery-powered Toyota hybrid. Toyota will initially produce the new batteries in-house, before migrating production to a plant run by its joint venture with Panasonic. Toyota has not yet given details about pricing, performance, or even which markets this new minivan will initially be rolled out to.
So just how exactly does one become the best selling car in America? The only reliable way one becomes number one in just about anything: doing your homework and practicing every day. And it really does helps if the competition has forgotten that formula. Read More >
On point as always, TTAC commenter ajla called it in today’s Camry review. In the comments after that tale of suburban anonymity and “the Marriot of cars,” he asked:
Wouldn’t you really rather have a Buick?
I figure Toyota thinks that, in their heart of hearts, many Americans do still want a Buick. Not an actual Buick, mind you, but a big, comfortable sedan that’s somewhat luxurious but not at all flashy. Over a year ago, I made the friendly recommendation that Buick ditch its explicitly youthful marketing message for “something along the lines of Canadian Club’s “damn right your dad drank it,” campaign.” This spot for the new Avalon probably comes closer to what I had in mind for Buick than anything I’ve seen since. The question then, isn’t so much “is Toyota the new Buick?” as where is Buick going to find its own niche? The wreckage of Acura?
When in Baltimore, do as the Baltimorons rent a Camry
We stumble into the BWI car rental center at 1:30 AM. All the counters are closed; not a soul in sight. I call the Alamo 800 number: “go walk out into the parking garage, someone’s there”. “What are you looking for?” asks the droll lot attendant. “A comfortable bed, actually”. “Well, the nearest car is a Camry; might as well take that”. Good call. Read More >
Well, apparently, someone at Toyota shouted “yatta” (I found it) too early when they said that the GX 460 troubles will be solved with a simple reflash. As Robert Walter put it so succinctly: “Even God’s Own Motor Company couldn’t approve and roll-out a minor change from one day to the next …” A day later, Toyota agrees with Robert. The Nikkei [sub] has the news that production of the Lexus GX 460 will be halted through the end of the month. And the troubles are just beginning … Read More >
The European Car Manufacturers Association has released its March numbers for Europe. At first glance, they are promising: New car registrations in the EU (as defined in Brussels) were 10.8 percent higher than in the same month of 2009. In the EU27 plus EFTA (including Iceland, Norway and Switzerland) registrations rose 11.1 percent. From here on, we will use the EU27 plus EFTA definition, just like the industry usually does.
University of Tokyo professor, author, and Toyota Production System expert Takahiro Fujimoto sits down with Wharton Business School professor John Paul MacDuffie to analyze Toyota’s staggering fall from grace [via Strada Blog]. Fujimoto largely skates over the “fat product” phenomenon, but acknowledges that high quality and increasing complexity led to debilitating arrogance at Toyota. As he says, Hyundai has been growing just as quickly (if not more so) in recent years, and yet has managed to avoid Toyota-esque quality scandals. The problem, he says, isn’t on the production side. Design quality problems stemming from arrogant middle-management at company headquarters, he says, are the fundamental deviations from the Toyota Way.
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