The New York Auto Show was a surprisingly robust event with a feast of products for any price point.  But covering a show of this magnitude as a lone reporter was no small feat. With a wealth of product comes a wealth of showy stage productions and, of course, a metric ton of happy babble from the company men. They have their job, I have mine. On to the truth.

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Didn’t BMW make noises that they “want to be the number 1 luxury carmaker in the United States by 2012?“ If that’s still the case, then the boys from Bavaria better get their act together. Currently, they don’t look so good. In the March 2010 sales round-up, they came in with a measly 3 percent growth, while the market grew 24 percent. Then, as Automotive News [sub] points out, there is a dark horse: Read More >

Flights are delayed, so let’s hear Toyota’s take on on March sales: “We out-retailed both Ford and GM by nearly 40,000 units,”according to Don Esmond, head of automotive operations at TMS USA. “Toyota Motor Sales U.S.A. sold more vehicles to retail customers than any other automaker.”

In an article at Automotive News [sub], Toyota makes the case that the momentum is back, and that its incentive programs for March didn’t steal forward sales, but picked up those waiting on the sidelines during the recalls. And the incentives are not about to stop now. “Toyota Division boss Bob Carter said the New York auto show that the company has no plans to halt incentives. “Short-term, we gotta sell cars.'” Read More >

A few days ago, we reported that Toyota had caved in to demands of the Commerce Bureau and the Consumer Protection Committee of China’s Zhejiang Province. Under the agreement, Toyota will reimburse Zhejiang customers for losses sustained from the RAV4 recall. Toyota will send people to pick up and deliver the affected vehicles, and will provide a loaner while the car is in the shop. The whole thing was started by New York’s AG Andrew Cuomo who strong-armed Toyota into supplying similar services to recall-affected residents of the Empire State. The Zhejiang-accord had The Nikkei [sub] worried: “Such an agreement could lead to demands for similar deals from customers in not only other provinces, but also other countries.” It didn’t take long. Read More >

If you are in the market for a Toyota, then there is no rush to run to your dealer over the Easter weekend and to make any rash buying decisions. Toyota will extend its generous (or not so generous, depending on who’s doing the counting) incentives well into April. Read More >

It’s that time of the month again: In the first days of the month, market observers in China eagerly await the GM China sales number. GM usually is first to report. What’s more, GM is the canary in the (ooops) Chinese coal mine, a very good indicator for the overall market. Looking back at March, that canary happily tweets that GM’s March sales in China, including Wuling vans, accelerated 68 percent to 230,048 units. Shanghai GM’s sales of Buicks, Chevys, and a few Cadillacs rose 89 percent annually to 86,967 units. That according to Associated Press. This is another record Middle Kingdom month for GM, the 15^th in a row, and it indicates a March surprise for the Chinese market. Read More >

The literal answer is that it’s not the very last vehicle built at NUMMI. A red Corolla had that honor, but this is the very last Tacoma to be built by the UAW. And with that, the grand experiment between GM and Toyota is over. Could anyone have guessed way back in 1984 that the joint venture would eventually fall victim to a GM bankruptcy and Toyota overreach? Perhaps a few, but then who can say  what firm, or even what industry, will be busying NUMMI’s production floors 26 years from now? The times, they are a-changing.

Edmunds [via Earth Times] has released its monthly “True Cost of Incentives” list, and GM tops the list, followed closely by Chrysler and Ford. Good thing Sergio Marchionne narrowly avoided “getting pulled into an incentive war.” That Chrysler’s sales couldn’t beat last March’s numbers even with these incentives tells you everything you need to know about the state of play in Auburn Hills. Oh, and how is GM’s incentive “leadership” supposed to jive with marketing boss Susan Docherty’s insistence [via the WSJ [sub]] that GM is reigning in its incentives? Who knows. Meanwhile, Ford’s impressive 2010 numbers have to be taken with a grain of salt in light of the Blue Oval’s continuing dependence on spiffs and fleet sales (speaking of which, fleet numbers are up 64 percent at GM, and Ford had a 30 percent-ish fleet mix in March[ via FT]). In fact, Toyota’s much-vaunted move towards incentives seems to not only have helped its sales, it may have also scared Detroit back into some nasty old habits.

Honda’s sales bounced 22 percent, as the normally incentive-adverse firm broke out financing, cashback and lease deals to keep up with Toyota and GM’s incentive war. Accord and Civic were 23 and 4 percent, with 29,120 and 22,463 units respectively. Odyssey, Pilot and CR-V all broke the 10k mark, with Pilot growing sales the most (48 percent). Fit was down slightly from last March’s recession-fueled sales, managing only 4,670 units. The Insight sold a pathetic 1,652 units.

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Toyota was determined to get the momentum back in its sales with incentives, and it did the trick. Sales jumped 41% over last year. Both the Toyota brand and Lexus shared the gain equally: Toyota brand up 41%; Lexus up 42%. Those are raw unadjusted numbers, as TTAC prefers. Until I get my calculator humming, the highlights here are adjusted for DSR, which means they are lower than the raw ones: Camry: +35%; Corolla: +28%; Prius: +27%; Venza: +36%; Rav4: +108%; Highlander: +113%; 4Runner: +140%. Just like the good old days!

Lexus’ ES 350 was up 15%; the RX up 26%. Full chart after the jump: Read More >

Today, we were following Automotive News [sub] as they were filling their developing table of March 2010 sales. With all precincts having reported, the final number is +24 percent. But remember: We are comparing with the worst of carmageddon. At least, it looks like we are slowly turning the corner.  However, the Chinese are way ahead of US. Data after the jump … Read More >

As many of you have probably figured out by now, I’m a firm atheist. You die, you become worm food, and your relatives divide up your estate. Life goes on. However, when I was learning religious education at school, I was told about the many different Gods on offer. We have God, Allah, Buddha (not really a god, but you get the gist), Zeus, Apollo, Thor and loads of others. But at no point did my teacher mention a Japanese car company. Bob Lutz just did. Read More >

Powered By Ford. There’s something special about those words, something iconic, something that evokes nightmares of an uniquely American scope, from our first family cross-country trips in a 1954 Ford that perpetually overheated and stalled from vapor lock (when it actually started) to the last one, Mother’s craptastic 1981 Escort (replaced by a Civic)  that could barely do seventy wheezing unsteadily along the rain-soaked I-70 straight. Powered by Ford. It’s the peeling logo hastily slapped onto the valve covers of this five-liter Mustang II, but you won’t need to raise the hood to understand what it means. The first time this pathetic lump of an engine tries to suck air through its tiny two-barrel carburetor and wheezes its feeble exhaust through soda-straw sized tailpipes, it will be more than crystal clear. Read More >

Germany and Japan have had a bit of a love hate relationship in the automobile world. VW-Suzuki (love), Daimler-Mitsubishi (hate), Volkswagen-Toyota (hate), Bertel and Tomoko (love). Now, here comes another hate relationship. Lexus is the 900lb silverback in the US car market. It’s Lexus’ biggest market and they do a lot to protect it. But now, some Bavarian yokels from Munich want a piece of that American pie (any sexist jokes will result in a ban … or at the very least, an icy glare from me). Read More >

Today is a big day. It’s April Fools Day. March numbers of U.S. auto sales will come out (we’ll get to that later.) Also, it is the beginning of one of the many Japanese oddities, called the fiscal year. The Japanese fiscal year spans from April 1 in the current year to March 31 in the next. So as far as the Japanese fiscal year is concerned, today is New Year! And it’s time to look back at Japanese auto sales. For the first time in what seemed to be an eternity, we can look back at Japanese auto sales without tears in our eyes. Or with gnashing teeth, depending on which side we’re on: Sales are up! Honto? Read More >