Car researcher Edmunds sees an exceptionally strong March rebound in U.S. car sales. They expect new vehicle sales to come in 31 percent higher than March 2009. The most muscular comeback kid? Would you believe it, Edmunds expects sales of the already counted out Toyota to explode in March. They also see the Detroit 3 solidly overwhelmed by the furriners, Ford’s heroic efforts notwithstanding. Read More >
Category: Toyota
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Toyota ReviewsToyota Motor Co., the world’s largest automaker, has been producing cars for more than 70 years. It wasn’t until after World War II, however, that production started to pick up. Toyota went from making 8,500 cars a year in 1955 to 600,000 in 1965. Models like the Toyopet and Land Cruiser hit the United States in 1957. Today Toyota is among the leaders when it comes to hybrid technology. |
It’s nice to see someone still deeply in love with their pristine eighties time-capsule 300ZX. It’s hard for me to put my finger on it, but it’s always been a bit difficult to muster any warmth for Nissan’s Z cars after they turned the truly remarkable original 240Z into an ever more porky and ugly caricature of itself. The 300ZX was an attempt to ditch the over-wrought original styling cues for a clean new look, but by then the ZX was severely tainted by image issues, the price of its success. Read More >
The good folks from the Public Radio show This American Life are hunting down a headline. Writer Emily Condon writes:
There was an article, likely between 1980 and 1988, that ran about the NUMMI plant in Fremont California, focusing on the GM and Toyota partnership. We think the headline was “HELL FREEZES OVER,” or possibly “HELL FREEZES OVER IN FREMONT,” or something to that effect. The person we’re interviewing thought it was Motor Trend – they couldn’t find any record of it. I couldn’t find it in Motor Trend or Car & Driver…but it’s possible I somehow missed it, since the archives weren’t searchable, but only on microfilm. But could possibly be another publication, too.
Long story short, their investigation seems to have gone cold at a TTAC comment thread, which is where you, our Best and Brightest, come in. The first commenter to identify the magazine and issue that This American Life is looking for, will win immortal TTAC fame, and the much-coveted Fiat 500 mouse.
[UPDATE: Commenter Msquare proves that whether you need an old car mag headline hunted down, or a ’51 Packard identified from only a picture of its gas cap, TTAC’s Best & Brightest are the place to go. Congratulations Msquare, check your email for instructions on claiming your prize. Everyone else, be sure to check out This American Life‘s piece on NUMMI, “the car plant that could have changed everything,” which airs on March 26. ]
Japan’s Mag-X [via Autoten] brings us this rendering of a Toyota low-cost car, said to be planned for a 2012 launch in India’s hot-hot entry-level car market. Expected to weigh about 1,322 lbs, Toyota’s Tata Nano-fighter is said to have an 800cc two-cylinder engine mounted out back (alá Nano).

Nearly a month ago, Toyota’s Jim Lentz was asked by National Public Radio about the then-new “shim fix” for sticky accelerator pedals.
NPR asked: “if I’m a Toyota owner subject to this recall and I say ‘I don’t want a repaired accelerator pedal, I want a new one.’ Is that an option?” To which Lentz replied: “it will be looked at on a case-by-case basis.” When NPR asked for Lentz to clarify what he meant by “case-by-case basis,” he said “It’s really up to… between the dealer and the customer. We would like to see customers get this fix done with the precision cut steel bar and see how that is. I think the customers are going to be very satisfied with overall quality of the pedal and the feel of the pedal.”
At the time, this was interpreted as a not-so-great sign for Toyota’s “precision cut” shim fix. Reinforcing the impression that some might not be happy with the fix, a Toyota memo to dealers has surfaced today at the AP [via Google], which requests that:
If a customer is not satisfied with the operation and/or the feel of the accelerator pedal after the reinforcement bar has been installed, please assist us by assuring a replacement pedal is provided at no charge to these customers
Which makes us wonder: is there anyone out there who has had the shim fix done to their recalled Toyota only to have the problem reoccur? Has anyone requested a replacement pedal instead of the shim fix, and had a Toyota dealer turn you down? Toyota is probably playing it safe by asking dealers to provide new pedals, but we’re cant help but wonder why they would cast suspicion on the shim fix this way. Any ideas?
Despite having their hands full with recalls, class action suits, Prius hoaxers and gold diggers, Toyota is not falling into deep depression. To the contrary, they think demand in 2010 will be higher than originally planned. And they ramp up their production to meet the demand. Read More >
At long last, police in Harrison, NY, agree with NHTSA findings that “driver error caused the crash of a Toyota Prius in this New York suburb,” says the Wall Street Journal. The converted Harrison police chief would even drive a Prius. Read More >
What a difference twenty years makes. The eighties was the Japanese decade, when they were going to take over the US, if not the world. They bought prime real estate assets like Rockefeller Center and Pebble Beach. They wrote books telling the US how to fix its problems. And their car makers were swamping the US like a tsunami. The last of the holdouts, Daihatsu, finally showed up on our shores at a rather inauspicious time: 1988, one year before the great Japanese stock market collapse. Did Daihatsu’s failure and retreat in 1992 have to do more with Japanese hubris in trying to sell a “BMW quality” Geo Metro, or was the Charade just an overpriced charade? Or is there a difference? Read More >
Toyota currently has only five Vice Presidents. Soon, they’ll have a sixth. According to The Nikkei [sub], Toyota HQ in Japan will install a new VP “in response to the increased workload in dealing with the recent massive global recalls of its vehicles.”
Apparently, Toyota is planning for the long term.
Japan’s auto industry is slowly putting its toes back into the Iraqi quicksand. Their stalking horse is Sumitomo, which established the first office of a Japanese company in Iraq since the U.S.-led invasion of 2003, The Nikkei [sub] reports. The office is in the business center at Baghdad’s international airport, surrounded by American military facilities. They’ll build the world’s most heavily guarded workshop. Read More >
Talk about unfortunate timing of a product launch: Just as Google is getting ready to pack up and leave China, SAIC is making last preparations to launch their Google Android powered homegrown luxo-barge Roewe 350 at Beijing’s Auto Show (April 25 -May 2, 2010, I’ll be there.) The Rover Roewe will be added to the growing list of Google Android-based devices just as the spat between Google and China is turning into a full-fledged brawl. Read More >
“If we lose that case, we will lose heavily” said Toyota in Delhi’s High Court. The judges had no sympathy for Toyota’s pleadings. Their decision might impact seriously on Toyota’s plans to market the Prius in 40 countries worldwide. As if Toyota doesn’t have enough problems with recalls and class action suits, now this: Read More >
Peter Schiff (the man who saw the financial meltdown coming from a mile away) continually asserts that financial stimulus isn’t cure, it prolongs or postpones the problem. Any hardcore free capitalist will find it hard to disagree with Mr Schiff. There is no governmental stimulus such as in Europe. There is plenty of stimulus from the car makers.
March sales for the United States are forecast to explode according to ecreditdaily. They report that JD Power & Associates forecast that new vehicle retail sales going to increase 25 percent. New vehicle sales for the month of March 2010 are expected to be around 883,300 units. The majority of the growth is expected to come from a certain manufacturer who’s been in the media for other reasons. Our own Darth Niedermeyer, saw this coming. Read More >
Palin To Toyota: Just Resign From Making Cars
Former Alaska Governer Sarah Palin has a message for Toyota: “The best thing they can do at this point is resign from manufacturing cars,” she said in a statement posted on her refrigerator. These statements were later echoed in a speech.
“If there’s anything I’ve learned,” Palin told a crowd of supporters outside Phil’s House of Taxidermy in Bozeman, Montana, “It’s that you should always quit to focus on your family and serving people better.”
When asked how this might apply to Toyota’s situation, Palin responded “Toyota and me have a lot in common. We both have mentally challenged offspring. If I were them, golly I’d quit making cars because the establishment is too much of a mess. But they can tell supporters that they will continue to fight the good fight of making cars.”
Toyota has been plagued by quality scandals over the past several months, marked with congressional hearing and a tremendous recall. This past week several Priuses became self aware and tried to commit suicide, taking attempting to take their drivers with them.
“Leading San Francisco product liability attorney, Mary Alexander states if you or a loved one has been injured or killed due to stuck accelerator pedals, break issues, or steering problems prompted by a defective Toyota vehicle, you may have a product liability claim that would entitle you to compensation for your injuries and damages.”












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