Timing is tough.

Toyota’s Lexus luxury marque launched the fourth-generation Lexus LS for the 2007 model year, just prior to an economic collapse that was followed up by an anti-car/pro-SUV shift. Lexus, which averaged more than 25,000 annual U.S. sales of its LS flagship sedan during its third generation and then topped 35,000 sales in 2007, suddenly found itself struggling to top the 10K marker.

As the fourth-gen LS’s tenure came to an end, Lexus watched as demand for the LS quickly collapsed. From fewer than 11,000 sales in 2013 and fewer than 9,000 in 2014 to barely more than 7,000 in 2015 and only 5,514 in 2016, the once hugely successful Lexus LS — a former leader of America’s large luxury sedan class and the car that was responsible for the genesis of Lexus — became an afterthought.

The fifth-generation Lexus LS is set to go on sale this winter, and Lexus expects to see a huge increase in demand for the new car in 2018. Lexus does not, however, expect the LS to generate anything like the kind of interest the big sedan did prior to the proverbial global financial crisis. Read More >

It has been one of automotive history’s great rivalries and, like many such contests throughout history, it’s always been a bit more one-sided than we would like to remember.

In 1982, the Toyota Camry arrived on these shores to do battle against the newly revised second-generation Honda Accord. Their rivals have come and gone, changing names and market positions, but the Camry and Accord have marched in neat lockstep through seven generations. During most of the past 35 model years the Toyota has managed to outsell the Honda, often through the black magic of fleet sales but sometimes just due to consumer preference. Yet this sales supremacy hasn’t been matched by critical acclaim. With just one exception — the stunning “XV10” Camry of 1992 — the autowriters, autocrossers, and auto-didact auto-enthusiasts have always preferred the Accord.

Did I say there was one exception? For me, there have been two. When I rented an XV50 (2012-2017) Camry SE for the first time, I expected to find yet another ho-hum family hauler with delusions of monochrome sporting grandeur. To my immense surprise and delight, I discovered that this light and lithe minimalist wedge was actually absolutely brilliant both on and off the racetrack. 2012 was the final year for the bloated and joyless eighth-gen Accord and I felt that the new Toyota easily surpassed it in virtually all respects. This was a short-lived victory, to say the least. The 2013 Accord might not have quite matched its crosstown competition in terms of chassis dynamics, but it offered a more boutique-feeling experience with the further enthusiast incentive of a clutch pedal.

Five years of playing second fiddle later, Toyota has a new Camry SE once more. This car boasts class-leading power, massively aggressive looks, and a price that re-emphasizes the company’s desire for sales leadership away from the fleets. On paper at least, it’s a significant improvement over the old car. The only problem is that Honda has a new Accord on the way. It’s the ninth round of this battle. Can Toyota win, either on points or through a clean 1992-style knockout?

After five hundred miles with a fresh-to-the-fleet Camry SE, I’m saddened to report that things don’t look good for the challenger from Kentucky. Far from being a pre-emptive strike against next year’s Accord, this new Toyota finds itself unable to even land a decisive punch on the half-decade-old Honda that’s slowly draining from showroom inventories as we speak.
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Has there ever been a better time for a Toyota Tacoma-based, offroad-oriented, style-conscious SUV? It’s 2017. Americans are fully invested in the idea of riding high. Jeep is selling 17,000 Wranglers per month. At the other end of the spectrum, Toyota just sold a record number of RAV4s: more than 43,000 in August. In between, Subaru is selling more than 38,000 crossovers monthly.

As total industry-wide auto sales fell 3 percent through the first two-thirds of 2017, SUV/crossover volume is up 6 percent.

Toyota itself is selling more than 16,000 Tacomas per month, the pickup on which a potential second-gen FJ Cruiser would likely be based. That fact alone is likely a factor that limits an FJ Cruiser rebirth. Indeed, Toyota hasn’t sold the FJ Cruiser in the United States since the 2014 model year, having reached its end just as the U.S. SUV/crossover trend really broke through. Americans now buy 14-percent more utility vehicles than cars.

But the Toyota FJ Cruiser lives on, at least for a little while longer, if only in the Japanese domestic market. This is — say it in a movie trailer voiceover pitch — the Toyota FJ Cruiser Final Edition. Read More >

The launch of the all-new 2018 Toyota Camry began in July 2017 and delivered a big boost to America’s best-selling midsize car in August 2017.

As its competitors combined for a 12-percent loss valued at nearly 16,000 fewer sales than in August 2016, Toyota Camry sales jumped 13 percent, a gain of 4,187 sales. That figure includes 6,805 new-gen Camrys imported from Japan, where the Camry’s home market factory is being relied upon while Toyota’s Georgetown, Kentucky, assembly plant gathers steam for the entirely different Toyota New Global Architecture.

With falling sales across much of the category and rising volume at the top seller, Toyota got exactly what it called for in August 2017: a huge market share increase. But did the Camry provide the rumored boost to the segment overall? Quite clearly no, not yet. Read More >

It happened quite by accident last week, as good ideas often do. After last Wednesday’s Rare Rides post concerning the Nissan Stanza Wagon, reader comments got a little sidetracked. Dal20402 lamented there had never been a worse name for a car than Axxess (the Stanza Wagon’s successor).

Before I could unplug TTAC from the Canadian outlet on the wall, other commenters were jumping in with their terrible name suggestions. Seemed like a fun game, so today we open the floor to everyone’s suggestions.

Give us your submissions for the worst-ever automotive model names.

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The allegedly rugged and especially outdoorsy version of America’s best-selling utility vehicle will be priced below the top-of-the-range for its debut model year. The 2018 Toyota RAV4 Adventure starts at $28,695, according to CarsDirect, which places the higher, more tow-ready RAV4 above the SE but below the XLE in Toyota’s compact crossover lineup.

Toyota has already sold 269,835 copies of the RAV4 in the United States through the first eight months of 2017, easily a record start for the RAV4 that appears destined to fulfill Toyota’s forecasts by cresting the 400,000-sale marker by the end of the year. The RAV4 Adventure, Toyota predicts, will generate 40,000 annual sales, though it will surely be stealing some of those buyers from other parts of the RAV4 lineup.

The RAV4 Adventure does not, however, come standard with all-wheel drive. Yet unlike other RAV4 variants, where the cost of all-wheel drive ranges from $915-$1400, the RAV4 Adventure’s optional all-wheel drive will add just $700 to the MSRP, CarsDirect says. Read More >

As part of a larger group of automotive publications, TTAC has access to a variety of content. We wanted to bring you some of the unique content we think lives up to TTAC’s standards and offers legitimate insight or a properly critical viewpoint to car evaluation. This story, by Hybrid Cars author Evan Williams, showcases the 2018 Toyota Camry Hybrid.

Toyota’s replacement for its popular hybrid sedan – sales of which have been falling off this year – comes along with the thorough overhaul of its entire Camry line. After years of cars that were reliable, efficient, and perceived by some to be boring, Toyota wants the new model to be reliable, efficient, and fun to drive. No, really.

Toyota is selling the new Camry as being an emotional choice, not just a rational one. Chief Engineer Masato Katsumata called it “visceral.” A strong word for a family sedan. Read More >

The Lexus NX, set for a MY2018 refresh, is one of America’s three most popular premium brand utility vehicles, but Lexus clearly wants customers to feel even more free to choose the pricier NX hybrid.

For the 2018 model year, CarsDirect has learned that Lexus will include the full compliment of Safety System+ active safety features as standard equipment on both the NX300 (formerly known as the NX20ot) and NX300h, but the hybrid’s additional kit is accompanied by a significant $1,385 price cut.

In fact, with the additional equipment factored in, the price reduction is even more noteworthy. Pre-collision and dynamic radar cruise control were worth $900 on the 2017 Lexus NX300h, which essentially means the NX300h’s base price has been chopped by $2,285.

Perhaps Lexus isn’t content with holding the gold and bronze-medal positions on the luxury SUV/crossover sales leaderboard. Could serious price alterations be what it takes for Lexus to be the builder of America’s two best-selling luxury utility vehicles in 2018? Read More >

The launch of the 2018 Toyota Camry in July 2017 marked the arrival of America’s eighth Camry. Near the end of Ronald Reagan’s first term, the first Camry — not the first Camry, but the first Camry available for U.S. consumption — was launched in front-wheel-drive sedan and hatchback formats.

By 1997, the Camry was America’s best-selling car — a title it has held in each of the last 15 years.

The second-generation Camry spawned a V6 powerplant, available all-wheel drive, and a hatchback-replacing wagon. The third-generation Camry kept the sedan and wagon, dropped the AWD, added a coupe, and was built in America. The fourth iteration of the Camry, 1997-2001, dropped the wagon and began to be seen as the automatic choice for America’s midsize sedan buyers. The fifth Camry, which ran from 2002-2006, was sturdy enough to be form the foundation for two more Camry generations. The sixth Camry was the first to be available as a hybrid, but it put an end to the coupe, which in the prior two generations was known as Camry Solara. The seventh Camry, 2012-2017, sometimes hailed as the most American-made of all cars, benefited from a thorough refresh for 2015. The eighth Camry, at dealers now, represents much more than a major overhaul, with significant increases in fuel economy standing out as a leading improvement.

But which Toyota Camry is best of all? Read More >

Have you ever walked into a restaurant to find it happens to be marking some sort of special occasion by offering only a single dish? One time, I ambled into a greasy spoon fine dining establishment to discover the sole food available was roast beef. The solitary option? Mashed potatoes or french fries, sir. No substitutions.

While that approach had me heading for the door in a hurry, sometimes it pays dividends in the car world. We’re all spoilt for choice these days, so Toyota makes it easy for us with the Yaris iA.

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Back in August, Tim Cain reported on some rather strong statements made by McLaren. The company’s chief engineer proclaimed that McLaren stood alone among true sports car offerings — quite a stance to take, indeed. Don’t worry, the statement was not without very specific qualifiers.

Today we ask you to set your own qualifiers (or definition) around that term tossed around more than a football: sports car. What defines the breed for you?

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Those of you who follow TTAC regularly and with some interest (so, 100 percent of you) are no doubt aware of a high-level used car search I’ve been conducting as of late. A rather unexpected purchase occurred this past Saturday while everyong was enjoying their long Labor Day weekend.

Come and have a look.

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Mazda is planning for the internal combustion engine of 2050. Toyota is applying the Dynamic Force improvements that worked wonders on the 2018 Camry’s fuel economy ratings to V6 and V8 engines.

And electric cars?

“We’re skeptical there would be a rapid shift to pure electric vehicles, given questions over user convenience,” Toyota chairman Takeshi Uchiyamada tells CNBC.

There is a Toyota electric car in your future, Uchiyamada believes. But more likely than not, it’s not in your near future. Read More >

The 2018 Toyota Camry is the first truly, completely, all-new Toyota Camry since 2002. Built on Toyota’s New Global Architecture, it’s stiffer, safer, and by all accounts, substantially better to drive than the 2017.

Fuel efficiency took a leap forward. Horsepower did, too. The feature count, including the safety department, was elevated. The 2018 Toyota Camry even has a sense of style, whether you like its sense or prefer less offensive past examples.

With an all-new architecture for an in-demand car — yes, even as sedans slow, the Camry is still the 15-time best-selling car in America — comes a lack of willingness on the part of Toyota to deal. That’s made all the more true by the current cost of importing Camrys. While production will eventually be in full swing at the Camry’s Georgetown, Kentucky, assembly plant, early copies of the 2018 Camry hail from Japan.

Rare will be the buyer who heads into a U.S. Toyota store this Labor Day weekend with a strong preference for the old Camry, still available in abundance on dealer lots. Even with concerns (albeit modest concerns; this is a Camry) regarding first-model-year reliability, the MY2018 Camry is the bright and shiny object.

The 2018 Toyota Camry is better than the 2017 Toyota Camry: objectively, subjectively, on paper, on the road. But is it 41-percent better? Read More >

It was quicker, quieter, more fuel efficient, and less expensive, but the all-new 2018 Honda Odyssey failed to win its first Car and Driver minivan comparison test.

The fifth-gen Odyssey is also the newest minivan redesign. The Toyota Sienna was updated for 2017 with a new powertrain but remains in large part the same minivan that arrived for the 2011 model year. The first Chrysler Pacifica minivan — aka the second Chrysler Pacifica — has been on sale for nearly a year and a half. The Kia Sedona, having lost its previous Car and Driver comparison test, was not deemed eligible for the test. Likewise, the Dodge Grand Caravan, while currently America’s top-selling minivan, was rendered ineligible by past performance.

With only three minivans in the test, all upper-crust examples of their specific nameplates, each contender finished on the platform. But lofty expectations for the all-new Odyssey failed to come to fruition, and the segment progenitor’s party trick produced a solid victory.

Stow’N’Go isn’t the only differentiator, however. Read More >