
It’s been nearly a year since the automotive industry has been treated to a must-watch DC hearing. The last time around, when the executives of America’s automakers went begging to congress for multi-billion dollar bailouts, hearings were heated and combative. Though liberally sprinkled with irony and comedic ignorance, those hearings were, at their heart, a traditional partisan stand-off. But bailouts are also a relatively cut-and-dried topic: you either support them for solid political reasons, or you oppose them for equally solid, equally political reasons. But faced with a national bogeyman of legendary mystery, the lurking terror of unintended acceleration, congress’s task was more complicated than the bailout’s do-we-or-don’t-we dilemma. Tasked with uncovering the truth behind a complex technical problem, is it any wonder that yesterday’s hearings before the House Energy Committee took a turn for the strangely hilarious? [Editor’s note: full prepared statements from all witnesses are available in PDF format here full video of all of yesterday’s testimony is available at CSPAN]
Category: Toyota
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Toyota ReviewsToyota Motor Co., the world’s largest automaker, has been producing cars for more than 70 years. It wasn’t until after World War II, however, that production started to pick up. Toyota went from making 8,500 cars a year in 1955 to 600,000 in 1965. Models like the Toyopet and Land Cruiser hit the United States in 1957. Today Toyota is among the leaders when it comes to hybrid technology. |
Growing recalls, loss of customers’ confidence, questions about their management, falling stock price and congressional hearings. 2010 hasn’t been kind to Toyota, so any good news now would be welcome. Consumer Reports is here to help. Yes, Consumer Reports. Read More >
If you were a company at time of recession, belt-tightening and countries on the verge of bankruptcy, you’d think that registering record profits and growing global market share at times like these would keep everyone at your company happy, right? Wrong. Members of Hyundai Motor’s union are angry. Livid. Up in arms. And as students of Asian cultures will confirm, Koreans can get, shall we say, a bit hot and bothered about causes close to their hearts.
Koreatimes reports that despite pleas from management for peaceful resolutions, their union has demanded that Hyundai stop expanding overseas and guarantee job security at home – or else. Read More >

Toyota CEO Akio Toyoda will give the following prepared statement in his testimony before the House Oversight Committee tomorrow [via WOKV].
Thank you Chairman Towns.
I am Akio Toyoda of Toyota Motor Corporation. I would first like to state that I love cars as much as anyone, and I love Toyota as much as anyone. I take the utmost pleasure in offering vehicles that our customers love, and I know that Toyota’s 200,000 team members, dealers, and suppliers across America feel the same way. However, in the past few months, our customers have started to feel uncertain about the safety of Toyota’s vehicles, and I take full responsibility for that. Today, I would like to explain to the American people, as well as our customers in the U.S. and around the world, how seriously Toyota takes the quality and safety of its vehicles. I would like to express my appreciation to Chairman Towns and Ranking Member Issa, as well as the members of the House Oversight and Government Reform Committee, for giving me this opportunity to express my thoughts today.
The House Energy and Commerce Committee kicks off the week’s Toyota-related festivities on Capitol Hill today, with the first round of hearings scheduled for 11 am Eastern. Testifying will be Toyota Motor America’s Jim Lentz, Transportation Secretary Ray LaHood, Southern Illinois professor and ABC’s ghost hunter David Gilbert, Safety Research and Strategy’s Sean Kane, as well Eddie and Rhonda Smith, who reportedly experienced uncontrollable sudden acceleration in a Lexus ES350. The E&C Committee has a live webcast available here, or you can watch on C-Span 3. The Detroit News’s David Shepardson is live-tweeting from the press events on the Hill leading up to the hearing.
Tomorrow is the main event, when CEO Akio Toyoda appears before the House Oversight Committee along with TMA President Yoshimi Inaba.
Long time depressed car production in Japan continues to show robust signs of life, mostly caused by equally surprising domestic demand and a pick-up in exports. And there is another explanation … Read More >
Ever since Toyota’s recent problems hit “frenzy” level on our mainstream media monitoring system, speculation has been rampant that some mysterious electronic problem was at the root of the unintended acceleration scandal. We’ve been wary of jumping on the “ghost-in-the-machine” bandwagon, for a number of reasons, chief among which is the fact that it seems to be the product of an inability to explain specific instances of unintended acceleration, rather than hard evidence. Given that unintended acceleration occurs at the intersection of man and machine, good old-fashioned human error is an easier assumption than mystery software errors. Given the worrying results of our Toyota gas pedal analysis, we’ve been content to explain the situation on a combination of pedals, mats and human error. But now ABC News may just have the first positive evidence of an electronic problem that could explain the mystery behind Toyota’s unintended acceleration problem. Dave Gilbert of Southern Illinois University has found that it’s possible to cause unintended acceleration without it triggering an error code that might give some kind of clue as to its cause. Combined with our finding that Toyota actively conceals data from its black box data recorders (out of line with standard industry practice), this could be some of the first positive evidence that there’s more to the “ghost in the machine” theory than mere panic-driven speculation.
The social media blog Mashable has an interesting theory: Toyota’s recall woes might actually be good (gasp) good for the brand. To back up this astonishing claim, they offer two premises, based on online social media data:
The first is that the increased number of conversations about Toyota are building greater awareness for the brand even though many of the mentions may be negative. While this may seem unusual, the fact that people are talking about the brand a lot more and sometimes in a neutral light (not just negatively) is increasing its exposure. More people are talking about Toyota than any other brand these days. And they’re talking about the recalls, but also the fixes being provided by the dealerships too. And some of the consumers are probably coming to the defense of the brand too. Maybe there is some truth to the adage that there’s no such thing as bad publicity after all.
Even if Toyota hadn’t antagonized the ruling party, its congressional hearings would have been a posture-fest anyway. Congress can’t do much about Toyota’s recent behavior besides name, shame and tell the NHTSA to do a better job next time. Sure, the lights and cameras of congressional theater might get Akio Toyoda to sweat a little, but with an ever-increasing number of civil suits pending, criminal investigations are the real cause for concern. A New York federal grand jury has subpoenaed “certain documents related to unintended acceleration of Toyota vehicles and the braking system of the Prius,” reports the LA Times. Both Toyota and its US sales division were also targeted by an SEC subpoena, requesting similar documents, including details of the company’s disclosure policy. If either of these criminal cases move forward, those pending civil suits could grow a much more powerful set of legs.
UAW members protest a Modesto, CA Toyota dealer, as part of the union’s wider effort to punish Toyota for its decision to shut down the NUMMI factory in nearby Fremont [via the Modesto Bee]. “We are not telling people not to buy Toyota products,” explains one worker. “We’re telling people that Toyota needs to be a responsible corporation and keep jobs in California.” And though there couldn’t be a better time to blame Toyota for just about anything, the NUMMI plant was closed because GM ditched the joint venture during its bankruptcy and government bailout. Toyota, like GM, was faced with overproduction in the US market, and because GM had pulled out of NUMMI, the plant was an obvious candidate for closure. So really, these protesters would have some sinister version of GM’s logo on their sign if they were really interested in fairly assigning blame for the NUMMI shutdown. However, their UAW pension fund owns 17.5 percent of GM, so simply blaming Toyota is a lot more convenient. Especially since Toyota is already attracting so much well-deserved (if wholly-unrelated) negative media attention.
State Farm has been a thorn in Toyota’s side since congress geared up to investigate its recall problems. First, the insurance firm disclosed that it had warned the NHTSA of the prevalence of unintended acceleration (UA) in Toyota models back in 2007, then this past weekend, it clarified that it had actually warned the NHTSA of problems back in 2004. All this has added to the perception that Toyota somehow bought the NHTSA’s cooperation in concealing its UA problem, a perception that is accelerating tensions leading up to Akio Toyoda’s capitol hill testimony. Ironically, Toyota took measures to fight its image as a lobbyist-happy Washington manipulator by… hiring more lobbyists. Unfortunately for Toyota, the Legal Times blog reports that one of its recently-hired K-street reinforcements (Quinn Gillespie) had something of a conflict of interest that QG spokesfolks describe as:
another, long-standing client of the firm was in a position adverse to Toyota in connection with certain matters relating to the company’s recall of some of its vehicle lines
A quick look at QG’s client list reveals only one likely candidate: State Farm Insurance. As a result of the conflict, Quinn Gillespie has terminated its deal with Toyota. According to regulatory filings, Toyota paid QG $30,000 for six weeks of work, during which time it lobbied on “issues related to the vehicle recall, as well as proposed reform of the financial regulatory system.”

TrueDelta has once again updated the results of its Car Reliability Survey. Based on over 15,000 responses for the first time, the new results cover owner experiences through December 31, 2009. Elsewhere, results continue to be based on an April 2009 survey. Thanks to these prompt quarterly updates, TrueDelta can provide reliability stats on new or redesigned models sooner, and then closely track cars as they age.
The Mazda 6 is an enigma. It’s a fine automobile, at least the equal of any car in its segment, as close to a driver’s car as you’ll find in a midsize family sedan. Comfortable, not bad looking, nicely appointed, good fit and finish, great performance, decent economy. There is no question that the Mazda 6 stacks up well in phylum Camcordata yet it sits no higher than 10th place in the family sedan sales race, averaging about 2,400 units a month in the US since the all new 2010 model got up to speed last summer. The midsize segment in North America is the automotive big leagues. The 6 should be fighting for first place, not mired deep in the second division. Product may be everything, but sometimes it’s not enough.
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Scott writes:
Why is it that the radiator fan turns on when I switch the heater knob to “Defrost” and not in any other mode? I have a 2001 Subaru Outback that does it even with the engine off. Turn the key to “On”, set the vents to blow on the windshield, turn the fan speed on any speed except off, and the radiator fan will turn on (and I’m not confusing it with the heater fan. Open the hood and it’s one of the radiator fans spinning). My 1999 Toyota Camry doesn’t do it with the engine off, but does when it’s on.
When I sit with it idling and have the vents pointed at the windshield, you can hear the radiator fan kicking in intermittently as needed. In both cars, with the selector in any other position, the fans don’t run nearly as often. Both cars are the base four-cylinder models with the typical three-knob HVAC layout (both lack automatic climate control). Thanks in advance.

We at TTAC pride ourselves as “equal snarkiness journalists”. We don’t care if you’re GM, Toyota, Honda, Hyundai, Fiat or anyone else. You try to pull the wool over our eyes, we’ll strike back with the truth you’re trying to hide. Likewise, not only are we journalists, we are also humans and as such we have our own brands and marques which we are partial to. Anyone who’s ever read my posts and articles (and not just to comment on my regional grammar and spelling) will know that I like, very much, Toyota and Jaguar cars. But that matters not a jot today. I am a blogger and an impartial one at that, so when I say this next article pains to me write, trust me, it PAINS me!









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