Category: Toyota

Toyota Reviews

Toyota Motor Co., the world’s largest automaker, has been producing cars for more than 70 years. It wasn’t until after World War II, however, that production started to pick up. Toyota went from making 8,500 cars a year in 1955 to 600,000 in 1965. Models like the Toyopet and Land Cruiser hit the United States in 1957. Today Toyota is among the leaders when it comes to hybrid technology.
By on February 14, 2010

The Toyota case is heading towards hearings in DC and to courts all over the country. Both sides are putting heavy artillery in position. Both sides of the SUA wars commission heavy caliber studies – both with inconclusive results. Toyota funded a study into the electronics in its vehicles. Before that, a group of lawyers had “sponsored” Safety Research and Strategies, a company that makes money by investigating auto-safety for those suing auto makers. Ford, which had been at the receiving end of an SRS fusillade during the Explorer crisis, called the company “supposed safety advocates who are actually just shills for trial attorneys.”

Here are the latest dispatches from the front lines: Read More >

By on February 13, 2010

Don’t bogart that joint: Toyota will recall about 8,000 model-year 2010 Tacoma pickup trucks in the US. Not for unintended acceleration, or brake gremlins, but for good old cracks in the joint portion of the drive shaft, says Reuters. The front drive shafts are manufactured by Dana Holding Corp, and the affected vehicles were produced from mid-December 2009 to early February. Read More >

By on February 13, 2010

In that Wolfsburg car factory I had the honor to work for for more than 30 years, one of the many pearls of wisdom was: “Wenn man nicht mehr weiter weiss, gründet man nen Arbeitskreis.” If you are totally out of options, establish a committee.

Toyota seems to have taken that Teutonic haiku to heart. The Nikkei reports that Toyota Motor “has formed an expert panel, chaired by President Akio Toyoda, to analyze the potential risks throughout its global production and sales networks.”

As far as committees go, lean it won’t be. It will be a monster of a committee: “The president will be joined by executives ranked senior managing director and higher,” The Nikkei writes. ”The committee’s composition will change depending on the type and locality of a particular problem, and input from lawyers and consultants will be sought as warranted.”

For added redundancy, Toyota established a second committee. Read More >

By on February 12, 2010


BusinessWeek reports that Nissan could be up a certain creek without a certain instrument. In Europe, Nissan competes in the low cost, city car segment (just below cars like the Toyota Yaris and Honda Jazz) by selling a rebadged Suzuki Alto which they call the “Nissan Pixo”. This car competes with the Toyota Aygo/Peugeot 107/Citroen C1, Fiat Panda and the Volkswagen Fox (which is curious, because the BW article says “Volkswagen Lupo” which hasn’t been sold in Europe since 2005). But since Suzuki got a German partner (insert your own Bertel Schmitt reference here), the Pixo is looking a bit left out in the cold. The burning question: would Suzuki carry on supplying Nissan with cars or would the Wolfsburg Warriors put pressure on Suzuki to say “Nein”?

Read More >

By on February 12, 2010

JM writes:

So, I am sitting in two feet of snow in DC with another foot to come this week. This, of course, means that I am thinking about the next vehicle to buy in the spring. I need to buy a first class, E ticket rocket for cheap $. I have decided that the next vehicle needs 400HP from the factory. Because I am not a big wig banker, looks like I am going to have to buy used. So here is the thing on which I am hoping to get some insight. What is the least expensive vehicle I can buy that has in excess of 400HP? I have been using KBB’s good trade in ratings, assuming around 10,000 miles/year. So far it looks like a 2000-2002 BMW M5 (around $14K) may fit the bill. It doesn’t have to be a sedan (would love a porsche turbo, but I’m afraid 50K+ is out o’ my league). Are there any 400+HP from the factory cars on which I should focus for less than $14K?

Thanks for your help

Read More >

By on February 12, 2010

As we fumble towards a more complete understanding of Toyota’s stunning fall from grace, we’ve only uncovered a single class of people who truly stand to benefit from the last several weeks of hysteria: the lawyers, of course. Thanks to Toyota’s deep reserves of cash, every single possible damage incurred in the last several weeks will be picked over for an opportunity to sue the world’s largest automaker, and already the suits have crossed over into the realm of the absurd. Automotive News [sub] reports on latest class-action suit charge against Toyota, which seeks damages from the automaker for diminished resale value and lost use of recalled vehicles. These charges have been filed as class-action suits in “at least 30 states,” and lawyers suggest that the damages could run as high as $2b. Ford paid Explorer owners $500 a piece when it settled similar class-action suits in the wake of its Firestone safety scandal.

Read More >

By on February 12, 2010

In the let’s-do-something-anything dept., Toyota engineers are now re-jigging the keyless ignition button, reports Das Autohaus in Germany. According to a Toyota corporate spokesperson, the re-jigged button will cut the engine when the button is pressed three times in rapid succession. Read More >

By on February 12, 2010

Click to enrage … we mean, enlarge

According to the MSM and many on-line pundits, the NHTSA has been drowning in customer complaints about Toyotas for years. Supposedly, the warnings were thrown in the wind.

Edmunds went through the pain of sifting through NHTSA’s complaint database from 2001 through Feb. 3, 2010 . After the counting was done, Edmunds came to a startling conclusion: The deluge of complaints is a myth, to put it charitably. “Fabrication” would be a better word. Amongst 20 brands, “Toyota ranks 17th among automakers in the overall number of complaints per vehicle sold,” says Edmunds. NHTSA’s own data shows: Only drivers of Mercedes Benz, Porsches and Smarts have less to kvetch than Toyota owners. Read More >

By on February 11, 2010

Transportation Secretary Ray LaHood’s get-tough quotes during the Toyota recall have generated significant backlash against an administration that is already knee-deep in the automotive industry. The governors of Mississippi, Kentucky, Indiana and Alabama (all of which host Toyota plants) laid into the NHTSA and Obama administration in a letter covered by the Detroit News. The governors argue:

Despite the federal government’s obvious conflict of interest because of its huge financial stake in some of Toyota’s competitors … it has spoken out against Toyota, including statements U.S. government officials have later been forced to retract… Toyota must put the safety of drivers first and foremost. However, they deserve a level and reasonable response from the federal government – one that is not tainted by the federal government’s financial interest in some of Toyota’s competitors

Strangely, the governors of Texas and West Virginia, where Toyotas are also assembled declined to sign onto the letter. Still, the attack isn’t being simply written off has home-state selfishness. One bellwether for the issue is the fact that the Detroit News looked past its own hometown interests and ran an editorial by the Cato Institute’s Daniel Ikensen, amplifying the governors’ critique. And sure enough, Obama decided to take the issue on head-on in an interview yesterday.
Read More >

By on February 11, 2010

Yesterday, a strange love-fest between U.S. Ambassador to Japan John Roos and Japan’s transport minister Seiji Maehara ensued. After their meeting in Tokyo, as reported by the Nikkei, the ambassador and the minister said that everything is hunky-dory, and that Toyota’s recent recalls won’t undermine relations between the U.S.A. and Japan. Which is odd in itself: Since when does a $15 gas pedal get a leading role on the world stage of international politics?

Ambassador Roos effusively told reporters that the recall issue ”in no way has any kind of direct or indirect impact on the strength of the bilateral relationship between the United States and Japan.” Who said it would? Read More >

By on February 10, 2010

Hyundai and Toyota have done the math, and they know Americans almost always prefer big, crude and comfortable over slick, trim and stylish. In hopes Impala-ing this fat part of the mid-sized sedan market, Toyota and Hyundai have refreshed their Avalon and Azera sedans for 2011, and the results are… well, frankly, we can’t tell.

By on February 10, 2010

I live near Boston, but on February first, I drove down to Northern Virginia, outside of DC, to my sister’s, to get out of the cold and the snow for the month. Don’t laugh. As I write, the second big snow is in progress, and the driving has been interesting–and fun.

Read More >

By on February 10, 2010

Toyota’s president Akio Toyoda was already getting ready to “visit the United States over massive recalls of its vehicles,” reported the Nikkei [sub]. Japan’s transport minister Seiji Maehara told U.S. Ambassador to Japan John Roos that Toyoda would be dispatched to DC. There, he would be ready to  “explain the recall problems to the U.S. Congress if asked.” Read More >

By on February 10, 2010

Here’s a challenge: try to find a review of the Toyota Corolla that doesn’t bemoan its numb steering. Now try with a Chevy Cobalt. Or a Venza, or Vibe, Or Rav4, or Equinox. What do these vehicles have in common? Column-mounted electric power steering systems from JTEKT, a Toyota spin-off supplier which has done a brisk business in these fun-eliminating steering systems. And though the motor press has been bashing electric power assist steering (EPAS or EPS) for its deleterious effect on handling, the explosive growth in these systems may put more at risk than mere enthusiast-approved steering feel.
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By on February 10, 2010

Every year, Japan’s Ministry of Economy, Trade and Industry hands out prizes for products it regards as the pinnacle of energy-efficiency and eco-friendliness. This year, Toyota’s Prius was chosen as the recipient of the grand prize.

Last Monday, Toyota said “enryo shimasu” (no thanks) to the Ministry, and refused to accept the governmental honors, an industry ministry official disclosed today to the Nikkei [sub]. Read More >

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