Category: Toyota

Toyota Reviews

Toyota Motor Co., the world’s largest automaker, has been producing cars for more than 70 years. It wasn’t until after World War II, however, that production started to pick up. Toyota went from making 8,500 cars a year in 1955 to 600,000 in 1965. Models like the Toyopet and Land Cruiser hit the United States in 1957. Today Toyota is among the leaders when it comes to hybrid technology.
By on May 30, 2017

Image: Daihatsu Charade, via Craigslist

I really enjoy encountering the cheap and cheerful compacts of the past. Their lack of technological complexity, superb integrity in exterior design, and complete absence of flim-flam is refreshing.

Our Rare Ride today is such a compact, from a company many in North America don’t know. It’s the Daihatsu Charade.

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By on May 27, 2017

2018 Toyota Camry - Image: Toyota

Which automaker stands the best change of gobbling up more of the U.S. light vehicle market in the near future? According to the results of a newly released study, and not entirely unsurprising, it’s two of the world’s largest automakers.

General Motors and Toyota are each planning a slew of new and refreshed products over the next few years — something which should serve to lure buyers away from other brands. Among domestic automakers, one brand is forecast to suffer at the hands of its Detroit rival’s success. You know the one. Read More >

By on May 25, 2017

Vinay Shahani Toyota VP Marketing - Image: Toyota

Vinay Shahani, a former decade-long Nissan employee, has just been poached from Volkswagen of America by Toyota.

Shahani was Volkswagen’s U.S. vice president in charge of marketing, responsible for cementing a cohesive product message after the eruption of the now infamous diesel emissions scandal that broke in September 2015.

“Things are definitely difficult for the Volkswagen brand,” Shahani told the Automotive News New York Marketing Seminar one year after Volkswagen’s wrongdoing was made public.

Shahani’s perseverance through said difficulty obviously drew the attention of Toyota Motor North America, particularly since Shahani’s resume proves he’s no mere ad man. Read More >

By on May 24, 2017

[timbphotography/Bigstock.com]

Daring. Thinking outside the box, as it were (a three box, naturally). Putting forth a car which is a bit risky and against the grain of the accepted beige sedan CUV. Increasingly, automakers are unwilling or unable to play in this space. Regulations, fuel economy and stiff competition force each manufacturer in line with the others. A midsize vehicle that’s almost identical to the offering at the dealer across the street is not out of the question.

But there has to be an answer to my Question of the Day, which is thus: Which modern auto manufacturer is the most daring?

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By on May 10, 2017

toyota camry

Even as it develops efficient new platforms and streamlines its operation where it can, Toyota finds itself against the ropes as a falling yen and rising costs sends profits tumbling. Its end-of-fiscal-year financial statements, released today, are enough to send bean counters to the medicine cabinet in search of antacid, while the company’s president warns of more trouble ahead.

To Akio Toyoda, the increasingly gloomy picture has all the hallmarks of a failing sports team. Read More >

By on May 10, 2017

2017 Nissan Rogue SL AWD Palatial Ruby Front Quarter, Image: © 2017 Chris Tonn

America’s insatiable crossover thirst has made the Nissan Rogue — a relative newcomer to the segment — a sales juggernaut and a top rival to the likes of the Toyota RAV4 and Honda CR-V.

As summer approaches, two of those vehicles are undergoing a sales strategy shift to better position the models against each other. No, one of the models isn’t the new-for 2017 CR-V. Nissan and Toyota, however, hope to draw in more customers by tweaking prices and content on the Rogue and RAV4, though the two automakers are going about it in very different ways. Read More >

By on May 10, 2017

2017 Toyota Yaris

Last week, my Ace of Base selection was met with loud derision from certain corners of the web. My intent was to prove how it’s possible for one to get into a comfortable, well-equipped, diesel-powered Canyon pickup without springing for an SLT or Denali trim. Nevertheless, my efforts were met with a chorus of WHY DON’T YOU JUST DO AN ACE OF BASE ON A ROLLS-ROYCE RABBLE RABBLE RABBLE.

Well then, without further delay…

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By on May 5, 2017

Toyota Century, image via eBay

Heads of state and other dignitaries typically like to ride around in large, sedan-shaped vehicles. Offerings like the Mercedes-Benz S-Class and contemporary Rolls-Royce sedans have long been the go-to around the world. Of course, there are exceptions. For places like the United States, national pride dictates an American-made Cadillac or Lincoln.

The Japanese also have a strong sense of national pride, and for decades there was only one vehicle appropriate for heads of state and CEOs — the Toyota Century.

Now it’s gone.

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By on May 5, 2017

2018_toyota_tundra_trd_sport_01_8ee19ebe1c41ad354b59edf3a42fdf0bac4ded48

As automakers dial back sales projections in a year that’s seen a rough start, the industry could be holding out hope for a legislative solution to lagging demand.

Toyota North America CEO Jim Lentz made this claim during the opening of the company’s expanded Ann Arbor research and design center on Thursday, adding that incentivizing new vehicles to draw down bulging inventories can’t continue forever. In his view, automakers are keeping extra vehicles on hand for a reason, not just because production hasn’t adjusted for slow sales.

Lentz, like other auto executives, is hoping for a sales bump in the event the Trump administration green-lights its proposed $1 trillion infrastructure plan. Read More >

By on April 24, 2017

Toyota Supra

In February, a Texas Toyota dealership and The Genesis Center of Kaufman County joined forces to raffle off a fully restored 1994 Toyota Supra Twin Turbo. Donated by a local resident battling cancer, the entirety of the proceeds from the draw were designated specifically to help fund the center. Genesis is a faith-based shelter which also provides job placement, parenting classes, financial management programs, spiritual counselling, material needs, and medical referrals to women and children in crisis. It is funded largely through the church or via direct donations.

All in all, the dealership managed to raise more than $50,000 for the center. However, when Rebecca Rawl was announced as the winner of the raffle in April, many stated that the name was suspiciously close to that of the wife of sales manager Danny Rawls. Toyota of Rockwall was quick to rectify its mistake, specifying that the name given had been a mistake and “Rebecca Rawls” had in fact been the lottery winner.

As you can imagine, this did not go over well.

Read More >

By on April 21, 2017

2018 Lexus NX front – Image: Lexus

Pretty? No.

Popular? Most definitely. In fact, the Lexus NX is twice as popular as Lexus anticipated.

The Lexus NX, a crossover you must never confuse with the Nissan NX, is marketed in the United States both in NX200t and NX300h variants. At the New York International Auto Show three years ago, Lexus revealed the brand hoped to sell around 26,000 NXs per year; roughly 2,200 per month. At that point, in the lead-up to the NX’s 2014 Q4 launch, there were two schools of thought. One, the NX was so ghastly to behold Lexus surely wouldn’t sell 2,200 per month. Or, because Lexus is such a luxury crossover powerhouse, even the NX — with a face even a mother couldn’t love — will be more popular than Lexus anticipated.

Dealers believed Lexus’ forecast was on the low side.

But could anyone have expected the Lexus NX would be more than twice as popular as originally forecasted; that the Lexus NX would be America’s fifth-best-selling luxury utility vehicle; that the NX would account for one-in-five Lexus sales in America? Read More >

By on April 19, 2017

1990 Toyota Town Ace

High atop Mount Forbidden, the “other market’s” imported vehicle stands alone. It awaits that special day, some 25 years in the future, when the clouds will break and a descent into the mortal realm is possible.

And, after that special day comes, the vehicle gets a chance to stand out beyond all normal cars in any given American parking lot. It was never meant to be seen in this country, and yet someone with an entrepreneurial spirit made it possible. Come with me now, as we experience JDM van goodness.

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By on April 19, 2017

BMW CPO commercial Toyota Camry screenshot - Image: YouTube screenshot

Call them frenemies. BMW and Toyota are working together on a high-profile sports car project that will result in a long-awaited Supra successor and a replacement for the Z4. Two heads are better than one.

“The concept works, the platform can deliver and now we have two proud sets of engineers — one group German, one group Japanese — who are each fighting and arguing for the car they want,” BMW sales boss Ian Robertson said last year.

The fighting and arguing extends beyond the R&D facilities in Munich and Toyota City.

On a mission to exalt its 3 Series in a certified pre-owned commercial, BMW sought to make fun of a typically bland midsize sedan. 2001 Chevrolet Malibu? 2006 Kia Optima? 2017 Subaru Legacy?

No. BMW chose the most basic, beige, new Toyota Camry to make a point on behalf of a bright red pre-owned 3 Series.

Hardly the work of a BFF. Read More >

By on April 17, 2017

2016 Toyota Prius - Image: Toyota

Newfound hybrid competition from the likes of the Hyundai Ioniq has forced Toyota into a mid-year strategy shift. Starting imminently, the automaker plans to offer a less expensive base model of the Prius while bulking up the model’s content with no-charge added safety features.

According to automotive research and car-shopping website CarsDirect, the entry price of a Prius should drop by $1,210, bringing its base MSRP (including destination) to $24,360. That helps close the gap between it and the Ioniq, which has strategically positioned itself as the segment’s value pick. Read More >

By on April 17, 2017

2017 Toyota Camry Hybrid and 2001 Suzuki Katana - Image: © Timothy Cain

Gil’s my next-door neighbor. We live in very similar homes, we share a fondness for canine companions, and we would both happily live on pizza alone.

But Gil and I couldn’t be more different. Gil is cool, you see.

Gil’s young; I’m not not as young as I used to be. Gil can change the alternator on an old Ford Explorer in mere minutes; I can change a lightbulb if given time. Gil goes out on Friday nights; I have little children to put to bed.

And while I spent the last week driving a basic version of the outgoing 2017 Toyota Camry Hybrid, Gil pulled his Suzuki Katana out of storage. Yes, Gil drives a motorcycle. I drive a silver Camry Hybrid LE.

But who does Gil call in the middle of a workday when his Suzuki breaks down?

Camry Man, naturally. Mr. Dependable. Read More >

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