The last time we talked about a Camry SE on these less-than distinguished pages, the resulting article upset one of our contributors (a certain “Nurburgring race instructor”) so much that he quit the site in protest. That certainly wasn’t my intention. But I know that our hearts will go on.

Of all the comments that particular test attracted, both on and off this website, I don’t recall any of them having anything to do with a desire for hybrid power. Presumably, however, there is someone out there who wants the sportier appearance of the Camry SE and the now-legendary economy and durability of the Hybrid Synergy Drive, because now it’s possible to combine the two.
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A lot of Toyota dealers are going to find it difficult to grind out their end-of-month goals, thanks to a stop-sale directive from the company that covers eight different models. Approximately 36,000 vehicles in dealer stock and an unknown number of additional vehicles inbound to dealers will have to be held.
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As the yen weakened against the dollar for a second consecutive year, Honda, Nissan and Toyota all set production records in their North American plants in 2013, according to Automotive News.

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The “Future Toyota” numero uno, or FT-1, is supposed to be Toyota’s top RWD sports car. At least in concept form. What we get is a taste of Toyota’s future design language, calling the FT-1 the  “spiritual pace car for Toyota Global Design.” It’s almost a caricature of the FRS, with its spin on long hood/short deck styling, but with attention paid to housing some interesting aerodynamic tricks. Strategically placed vents that point at the use of extractors, and rear diffuser work stand out. There’s even some F1 styling cues: obviously in the powerful nose, but also in the rear LED “rain light.” Powertrain options are held quiet, but out of the hood peeks a longitudinally mounted engine for everyone to place bets on…

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TTAC had its first bite at the 2014 Highlander recently. Be sure to bookmark TheTruthAboutCars.com for the written review in the coming days and a full-on drive review based on a week in Toyota’s new crossover in a few months.

The last time Toyota debuted a concept thought to be the return of the Supra — the FT-HS, to be exact — the end result was a three-pack of boxer-powered, rear-driven madness with a low price point. Could Toyota’s latest upcoming concept for the 2014 Detroit Auto Show finally be the one?

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Toyota believes fuel cells are the future, becoming a competitive technology up against other zero-emission compliance tech by 2030 at the latest. In fact, the automaker plans to hedge their bets in the near future by setting an annual sales goal of 5,000 to 10,000 fuel-cell powered machines beginning in 2015.

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Every year, new cars arrive in the showrooms. Some are brand new to the world, others go through evolutions and revolutions. Yet, every year, some cars are sent off to the showroom in the sky.

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For the 12 year in a row, the Toyota Camry is the No. 1 best-selling car in the United States, but how long its reign continues will depend on how well its competitors can do in their attempt to dethrone the king of the showroom.

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Ah. Muffy’s perfect SUV

Toyota is one of the largest manufacturers of cars in the world. It’s not a surprise, especially if you have travelled out of the US. They are everywhere. I have only owned three Toyotas; a coma-inducing silver Camry DX, and two MKII Supras.

Despite my lack of ownership, I have spent a sizeable portion of my career abusing Toyotas. Maybe it is latent Nissan loyalty surfacing as abuse, Dad was a Datsun salesman before I was born and continued in one form or another until I graduated from High School. To Toyota’s credit, they have taken it all without complaint.

A notable case was an innocent preppy green and gold Land Cruiser. An aircraft electrical malfunction resulted in an unscheduled stop in Boise Idaho and gave us a week to kill. A ladies NCAA tourney had snatched up all the econoboxes, so the unsuspecting agency offered up the keys to a new 2003 Toyota Land Cruiser. I grabbed them, signed the contract and was out of there faster than a Taylor Swift romance.

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Yaris: It’s A Car! If you go to the Toyota website to learn about the logical successor to the original, and fabulous, Corolla Tercel, that is the slogan with which you’ll be confronted.

Yaris: It’s A Car!

What you won’t find is any mention of how much power the Yaris makes (106 horsepower) or the specific type of transmission fitted to the vehicle (the venerable Toyota transverse four-speed automatic). Nor will you be tremendously impressed by the listed EPA mileage (37mpg highway). This isn’t an oversight on the part of the Toyota hivemind. It’s a way of qualifying customers. If your expectations for the Yaris are that it will, in fact, be a car, and that it will get about 37 miles per gallon on the highway, then strap yourself down, my friend, because your expectations are about to be met!
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With every mountain climbed, every river crossed, and every supermarket parking lot conquered since its showroom debut in 2006, the Toyota FJ Cruiser prepares to retire to the countryside in 2014.

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When Toyota teamed with General Motors, they gave us the Vibe/Matrix twins. With Subaru, a trio of rear-driven sports cars with boxer power up front. So, what will Toyota deliver in its partnership with BMW? How about the ultimate hybrid supercar based off the bones of the Lexus LFA, for starters.

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Toyota remains the number one auto maker by volume, but the gap between it and its main rivals is closing quickly.

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One blah Monday morning, you’re commuting to the anonymous office park some 90 minutes away from the bedroom community you call a home in your equally anonymous Toyota Camry Hybrid, listening to yet another story about Congress kicking cans down roads and/or some wacky antics your favorite DJs had the past weekend while you take another swig of that mermaid-branded caffeinated goodness.

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