Toyota Motor Co., the world’s largest automaker, has been producing cars for more than 70 years. It wasn’t until after World War II, however, that production started to pick up. Toyota went from making 8,500 cars a year in 1955 to 600,000 in 1965. Models like the Toyopet and Land Cruiser hit the United States in 1957. Today Toyota is among the leaders when it comes to hybrid technology.
Within a week of starting at TTAC, I’d learned to acclimatise myself to Bertel’s management style; our morning phone calls turned into one-hour mini lectures on various facets of the industry, touching on sales, marketing, engineering, product development and some of the more arcane subjects of the business (including some that aren’t repeatable here). One of the maxims that Bertel hammered in to me was to look past the cars. “It’s always about the people,” is one of his guiding principles. I’m infinitely fortunate to have not just Bertel, but the other editors and contributors to help provide context and fill in the gaps, but one of the biggest influences is a name you won’t see on our masthead.
The sun may shine bright upon my old Kentucky home, but that doesn’t mean things here can’t always be good. In the case of Ford, it’s not so good right now for the automaker’s efforts in Louisville.
Yesterday, a whirlwind of spyshotsuncovered what looks to be the SX4 replacement Suzuki will start shipping to lots later this year. So far, observations of the new pint-sized every man rally car look promising, including possible turbo power and a handsome, if unremarkable, interior. But, will it be enough to satiate the appetite of Anglo American tastes? Or does American Suzuki need to focus more on the brand image train?
Europe’s new car market continues on its downward spiral with sales down 2.8 percent in June. Half year sales are down 6.8 percent across the EU, data released today by the European Automobiles Manufacturers’ Association ACEA show today. Some countries and automakers do much better, some much worse. Read More >
Cars are like fruits and vegetables: They sell better fresh. Of course, even the freshest dud remains a dud. But all else being equal, those with a fresher line-up outsell those with aged product. TrueCar has put together an interesting table: What are the proportions of model year 2011 (yes, they are still on the lots), 2012, and 2013 in a brand’s sales? Read More >
Back in 1992 Toyota was at the forefront of quality engineering.
The Lexus nameplate had become the best selling import luxury brand in North America thanks to ES, LS and SC models that were easily among the most over-engineered vehicles of the time. 200k became not only an achievement for most Toyotas, but an expectation as well, and the models of that time were rolling testaments to a culture that prioritized the principles of Kaizen (continuous improvement) and Muda (the minimzation of waste) above all else.
You wake up and all of a sudden, there is some theme music to your life.
Every step seems to be moving to a strange beat. The beginning credits begin rolling in. Walk out of the house and into your 11 year old Honda Insight with 190k. Turn on the key. 10 mile commute, and…
I’m always on the lookout for weird Mitsubishi products when I’m visiting wrecking yards, but the dawn of the 1990s brought less distinctive styling to Mitsubishis and they tend to hide in the background as I’m walking the rows of cast-off machines. The bullet holes in this 21-year-old Galant, however, caught my eye. We’ll return to the cars of the Brain Melting Vintage Junkyard soon, but today we’re going back to the “traditional” Colorado self-service yard. Read More >
Anyone who’s been paying attention knows that the Audi TT is based on the VW Golf, which can be had for under $18,000. And it can seem silly when people buy an econobox then pour multiples of the purchase price into mods. When Audi does the same to create the $57,725 TT RS, how can we take the end result seriously?
Nissan launched a new generation of its global hatchback, the Note, today. The launch party was held at the Osanbashi Pier in Yokohama, a favorite venue for Tokyo car launches. This reporter has taken the summer off from Tokyo, all I can tell you is what was dispatched from Nissan HQ. (With subtitles.) Read More >
A quarter century ago, give or take a year, my brother Paul became the first in the family to drive a Toyota. A 1984 Toyota Celica-Supra. It was a true shifting of gears for the Lang Gang. Everyone up to that time had bought a GM. Mom and Dad drove Cadillacs (only one saw 100k). The eldest one had a Monte Carlo (a.k.a. Crapo) that didn’t see the road half the time. Second in line had a Regal (a.k.a. the dying diesel) that ended up stolen and trashed in the Grand Canyon. He actually felt sorry for the canyon.
Within three years both these Roger Smith specials were replaced with 1988 Celica GT’s. Great cars with no nicknames necessary. Three years later I had a Celica GT-S sitting on my driveway. Even better. Still no nicknames. By the end of the decade everyone in the family had a Toyota.
Tim Cain, our not-quite-in-house sales whiz, has cooked up a ranking of the top 260 best sellers year-to-date for 2012. I won’t spoil any surprises, but the Suzuki Forenza lost. And Honda might be the big winner.
Obsessions are a menace. The daughter of a friend had a shower obsession. “I have an obsessive compulsive disorder,” she would readily admit, only to continue: “I’ll be right back, I need to take a shower.” Such a pretty girl. And she always smelled so good.
A prime obsession of the auto blogosphere are the sales of the Lexus LFA. Is it sold out? Is it not?
(To avoid killing you with the suspense: It is. Has been since April 2010 when Lexus had its 500 orders long before production started in December of that year. Not interesting? I don’t blame you. Stop reading. There is plenty of other content.) Read More >
Each and every LFA that rolls off the line is checked like no other car. 7,000 items of the LFA, all previously checked, counter-signed, eternalized in evidence sheets, are checked again. Each check again is eternalized in evidence sheets. When I said it takes 8 days to make an LFA, I lied. It takes 8 days to make one, and then it takes a full additional week to check it. Read More >
I’m always on the lookout for 
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