This commercial is not a circa 1970 follow-up to 1969’s infamous Woodstock Music & Art Fair. It’s not a the result of marketers in the 1980s looking back 10 or 15 years. It’s not Volkswagen’s late-to-the-party retro take on counterculture. No, this is Volkswagen’s People First Warranty commercial from 2017. Today.

It is a wholehearted embrace of Volkswagen’s history. The Microbus. An original Beetle. Hippies.

“I think what’s powerful about it,” Volkswagen of America’s marketing director Greg Tebbutt says, “is we’ve got a heritage story that is unique to us and only we can tell.”

But there’s something conspicuously absent from the 60-second “Rain” spot. Read More >

For the 2018 model year, Volkswagen of America is adopting an entirely different approach to its sports sedan transmission lineup than Honda and Subaru.

Unlike the Honda Civic Si, which is available exclusively with a manual transmission, and unlike the Subaru WRX, which is available with a manual transmission or a continuously variable automatic, the 2018 Volkswagen Jetta GLI will drop the manual transmission option.  Read More >

Having already dropped itself into an ocean of electric car R&D, Volkswagen is now making plans to develop battery-powered commercial vehicles aimed at servicing urban areas where public officials are having night terrors about air quality.

Jürgen Stackmann, VW’s board member responsible for sales and marketing, promised the company would be at “full steam” on EV production and development by 2020. That includes a battery-only option for “all styles and body types” by 2030, according to Stackmann. But the brand wants to have something similar on the table for trucks and buses before then.

Volkswagen Truck & Bus is investing 1.4 billion euros ($1.7 billion) into new electric drivetrains for use in both medium and heavy-duty distribution transport and city buses. While that development will go toward European vehicles initially, VW and strategic partner Navistar will use the “e-drivetrain” platform on U.S.-based electric trucks from 2019 onwards.  Read More >

Today’s Rare Ride is a nearly-new example of the very limited production Volkswagen XL1. Equal parts efficiency and rarity, this is the first Volkswagen product featured in our Rare Rides series, and probably the most efficient vehicle we’ll ever see here.

Come check out what 260 miles per gallon looks like.

Read More >

The Volkswagen Scirocco has reached the end of the line as the death bed for the third-generation model receives its patient after a prolonged but largely unsuccessful decade.

Closely related to the Mk5 Volkswagen Golf — not the Mk6 or Mk7 that were introduced during its tenure — the Scirocco always faced headwinds in the form of Volkswagen’s own more practical Golf GTI.

Although earlier iterations of the Volkswagen Scirocco and its Corrado successor were marketed in America, the latest Scirocco never made it across the Atlantic.

“That’s a piece of the lineup that I would dearly love to see here,” then Volkswagen of America CEO Jonathan Browning said four years into the Scirroco’s tenure. The concerns, of course, were related to the fact that the Scirocco would cannibalize the GTI, and vice versa.

And for that very reason — the fact that the Scirocco couldn’t succeed alongside the Golf — the Scirocco’s European experiment is ending before a rumored fourth-gen model could ever dream of making it in America. Read More >

Keen to improve its image after its diesel emissions fiasco, Volkswagen has decided to provide 2018’s lineup with some of the juiciest, most delectable extended warranties available from an automaker. Better still is that the warranty is transferrable to subsequent owners.

While most manufacturers provide the typical three-year/36,000 mile basic warranty with separate five-year/60,000 mile powertrain warranty on their cars, Volkswagen is tossing 6-year/72,000 mile bumper-to-bumper coverage on practically everything coming out next year. The only exception is the battery-driven e-Golf, which will persist with the industry standard.  Read More >

At launch, the lone Volkswagen Atlas available in the United States was the more powerful 3.6-liter V6, a Tennessee-built $34,425 three-row crossover with 276 horsepower and 266 lb-ft of torque. All-wheel drive is an $1,800 option. The Atlas was rated at 18 miles per gallon in the city; 25 on the highway. City fuel economy for AWD models dropped by a single mpg; highway mpg fell to 23.

Now we know how much money you can save by purchasing the front-wheel-drive-only Volkswagen Atlas 2.0T, which suffers a loss of 41 horsepower but generates very nearly as much torque as the V6 (258 lb-ft) and does so 1,150-rpm closer to idle.

Not surprisingly, a small, modern, turbocharged engine is barely more efficient than the larger, naturally aspirated V6. Read More >

America can’t have the Volkswagen T-Roc. Canada can’t have the Volkswagen T-Roc. As far as we know at this point, Australia can’t have the T-Roc even though the segment in which it competes owns a hefty one-tenth of the Australian market.

Volkswagen nevertheless sees huge global potential for the brand’s new subcompact crossover, all the more so since actually unveiling the new model in late August.

The Volkswagen T-Roc’s Portugal assembly plant will therefore not build a modest 70,000 annual units. Though sales aren’t yet underway, Volkswagen board member Jürgen Stackmann says the automaker has already determined it’s necessary to triple annual production, according to CarAdvice. Read More >

Dozens of recalled Volkswagen diesels have vanished from the Silverdome parking lot in Pontiac, Michigan, over past last week. The stadium was once home to the Detroit Lions and monster truck rallies. Now defunct, it has been converted into a makeshift purgatory for thousands of emission-cheating VW and Audi-branded autos waiting to be fixed and resold.

Michigan authorities are working with out-of-state police to track down over 60 stolen vehicles. Roughly a dozen of the missing cars were located at an auction lot in Clarksville, Indiana, last Friday. Those recovered units have laid the groundwork for how the police are handling the investigation.  Read More >

Not long ago, I wrote glowingly about the new Honda Civic Type R. Part of my praise was based on the fact that the Type R is bargain-priced compared to its competition.

Yeah, I liked the Type R. A lot. Even took a little crap in the comments for it (fair enough). But again, a big reason for my praise was the price. If the Type R was stickered the same as its three main competitors – the Ford Focus RS, Subaru WRX STI, and Volkswagen Golf R – would it still be “all that?”

On its own merits, sure. It’s very, very good. Great, even. But a strong argument can be made that all things being equal, the Golf R is even better. And I’m about to make it.

Read More >

Volkswagen debuted a more realistic version of its I.D. Crozz concept vehicle at the Frankfurt Motor Show this week. While still a fantasy model, the physical representation that appeared at the trade event (and VW’s latest round of stylized images) hint at what the production vehicle will actually look like.

While it doesn’t have the conservative and understatedly handsome appearance of a typical VW, the Crozz is more or less on par with the styling of its I.D. sub-brand. It’s also is rumored to be the first of the I.D. vehicles offered for sale in the North American market. Anyone hoping for a pod-like electrified Tiguan ought to be chuffed by the prospect as they prepare their checkbooks.  Read More >

The global auto industry is not a place in which small car production is as straightforward as it was a decade or two ago.

Brought closer to home, Americans are buying roughly 30-percent fewer subcompact cars now than they were just three years ago. With next to no fuel economy advantages; limited payment upside; and less refinement, power, and space, why would a car buyer choose a subcompact over a compact sibling? Most buyers don’t. In the United States, compact car sales are five times stronger than subcompact sales. August’s top three compacts (Civic, Corolla, Cruze) outsold their subcompact brethren (Fit, Yaris, Sonic) by more than seven-to-one.

Many automakers don’t even bother selling their smallest cars in North America. Mazda’s latest 2 never saw U.S. import. FCA has left the compact market, having long since left the subcompact sector to rivals. Subaru doesn’t dive below the Impreza platform. And Volkswagen stops at the Golf, leaving the subcompact Polo for more small-car-friendly countries.

But how keen on small cars are those other countries? In some instances, not keen enough. Volkswagen boss Herbert Diess tells Autocar, “Selling small cars is not easy.” And he’s clearly not just talking about F-150-loving America. “It’s a very European problem,” says Diess. As a result, the Volkswagen Up city car, a Lupo successor, may pull out of Europe in favor of emerging markets only. Read More >

If it’s not Obama’s fault, then it’s probably Brexit’s.

Volkswagen’s sixth-generation Golf is destined to mark the end of the Volkswagen Golf Cabriolet run. The Mk7 Golf didn’t spawn a droptop variant and the United Kingdom’s shrinking car market has reportedly caused Volkswagen to cease development of the eighth-generation Golf’s cabriolet.

Of course, Volkswagen hasn’t sold a topless Golf in the United States since the 2002 model year, when an Mk3 Golf essentially wore the Mk4 Golf’s face. That’s a 15-year gap for topdown Golf motoring, a timespan which saw Golf Cabriolets disappear in other markets, as well. But five years after launching the Volkswagen Eos — a Golf-related convertible with a power retractable hardtop — Volkswagen brought the Golf Cabriolet back from the grave for the Mk6 generation. There was even a GTI.

With the Eos’s death, it appeared likely that the Volkswagen Golf Cabriolet would be redeveloped yet again. But with a soft UK car market — a bizarrely convertible-hungry market, by the by — since Britons voted to sever ties with the European Union, Volkswagen boss Herbert Diess told Autocar, “We wanted to do a convertible now, but with the relatively weak UK market and the uncertainty about what will happen, we had to think against it.”

So, Beetle Convertible it is. Read More >

In 2009, during the depths of a global financial crisis the likes of which generations had never seen, Volkswagen of America set forth on a nine-year plan that would more than triple sales to 800,000 units in 2018.

Stuff happened. A crisis (or two) got in the way. An overly Americanized product lineup lacking in utility vehicles underachieved. Volkswagen lost its right to sell diesel models in America. Volkswagen will struggle to sell 400,000 new vehicles in the United States in 2018.

Although at first it seemed possible — Volkswagen sales grew far faster than the market as a whole exiting the recession — the 800,000-unit sales goal has long since been abandoned. By 2014, before the diesel emissions scandal even broke, now-departed Volkswagen of America CEO Michael Horn was questioning the timing of the 800,000-sales goal.

As the summer of 2017 approaches a close, however, Volkswagen’s global boss Herbert Diess has a new, seemingly unrealistic goal for the brand’s U.S. operations, Bloomberg reports. With a stronger SUV lineup, Volkswagen wants to grow its U.S. market share to 5 percent in 2020.

Volkswagen’s market share in 2017? Less than 2 percent. Read More >

It took Volkswagen forever. But finally, in 2008, more than a decade after the compact SUV craze began, the first-generation Tiguan landed on U.S. shores. The Tiguan was more premium-priced than it deserved to be and smaller than it needed to be, but with a potent powerplant and fun-loving on-road behavior, those who could afford it and fit in it were happy.

It took Volkswagen forever. But finally, in the summer of 2017, nearly a decade after the first Tiguan arrived and eventually watched the release of two new Honda CR-Vs, two new Hyundai Tucsons, countless rival redesigns, and a bevy of new competitors, the second-generation Tiguan landed on U.S. shores.

The 2018 Volkswagen Tiguan is now competitively priced. It’s properly sized — marginally larger than many rivals rather than distinctly smaller. This time, however, because of extra weight and an intransigent powertrain, the Tiguan doesn’t feel quite so punchy off the line. And in place of a dynamic repertoire vaguely reminiscent of an Mk5 Golf GTI — lively steering, quick turn-in, grippy cornering — the 2018 Tiguan is comfort-focused, keen on absorbing and mollifying and coddling.

Bigger, more comfortable, and arguably more attractive? The 2018 Volkswagen Tiguan finally sounds like a Tiguan American crossover buyers might actually want. Read More >