By on January 13, 2010

Your karma just ran over our brand sale (courtesy:hummerpedia.com)

According to the Detroit News, production of Hummer H3 and H3T models at its Shreveport, LA plant will stop on Monday, as the in-limbo brand watches its sales collapse. H3 and H3T models account for about a quarter of the Shreveport plant’s capacity, and Colorado and Canyon platformmates will continue to be produced. Meanwhile, the deal to sell the Hummer brand to Chinese firm Sichuan Tenzhong remains unconsummated, reportedly held up by the Chinese government. So when will Hummers go back into production? “When a sale is complete, once marketing kicks back in and there is new interest and enthusiasm, production will fire back up,” says a Hummer spokesman. In other words, never. It’s been a fun ride, Hummer. Thanks for the memories!

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28 Comments on “HUMMER Dies On Monday...”


  • avatar
    210delray

    Wow, 4 of GM’s 8 brands bite the dust.  Wonder how much longer they’ll continue with Buick and GMC in North America?

  • avatar
    lilpoindexter

    Great. The sooner this brand dies, the sooner they will stop clogging up american roads and ugly-fying the view in my rear view mirror.

  • avatar
    Mr Carpenter

    Austin, Morris, Princess, Wolseley, Riley, Vanden Plas, Triumph, Alvis…. all once proud British marques all absorbed into the Nationalised 1970’s fiasco called British Leyland – are all deceased now. 

    Britain’s auto making is but a shell of what it once was, in the sense that none of the major players have HQ’s in that country. 

    This is the “future” of GM. 

    Plus MG and Rover (sans name) were carted off to China. 

    Once again, probably the (continuing) future of GM.   Sadly. 

    • 0 avatar
      tim850csi

      Except for the fact that GM has some incredible cars in the collection vs the shit that Austin, Morris, Princess, Woseley, Riley, Vanden Plas, Triumph and Alvis were producing at the time BL was formed.
      Go watch the BL Top Gear episode for proof.  SHIT.
       
       

  • avatar
    brettc

    What type of vehicle is that in the picture? It kinda looks like an Echo, but I don’t think it is.
     
    Anyway, I’m baffled as to how they’ve still been building Hummers. I guess some people must have still been buying them. Our local “Hummer of South Portland” has been selling new Subarus for months on their lot. I don’t think I’ve seen an actual Hummer for sale since the summer of 2009.

  • avatar

    Hummer embodied all of the over-the-top excess of the SUV fad.
    Now the demise of Hummer embodies the demise of the fad.

  • avatar
    JSF22

    You’ve called this one, Edward. Does anyone think this deal is merely awaiting the Chinese government’s “regulatory approval,” without which the Chinese company never would have even submitted its first bid? They’ve come out of the ether, plain and simple. which means HUMMER’s going into it.

  • avatar

    good. I won’t miss it one bit

  • avatar
    Becomethemedia

    Good riddance to a  vehicle that represents all that’s wrong with the American auto industry and the general stupidity of the NA consumer.
    Maybe the remaining stock could be used as target practice for the Abrams tank or used under the sea as an artificial reef.
    Did I miss something or is the H2 still in production?
     

  • avatar
    mpresley

    What are the little penis guys going to do, now?

  • avatar
    Nutella

    Is it an Opel type death,  a Saab death or a Pontiac/Saturn death ?

  • avatar
    Wheatridger

    It’s the End of an Error, all right.

    Let me first tip my hat to any US workers who might lose their jobs in this move. Hope things work out well for you, soon. Anyway, this happy day almost balances my sadness at SAAB’s passing. No, it’s better, because it’s no harm or favor to me if SAABs fill the streets, but a road full of Hummers (H1>H2>H3) can really spoil your day. If you’re not-uparmored like these suburban assault vehicles, you’re in danger anywhere near them.

    But hey, you guys out on the farm, you can put the remaining Hummers to good use. Show us how tough they really are, plowing fields and running errands.

    Ironically, authentic ag guys out in the heartland are doing exactly the opposite. Driving through South Dakota, I saw little Asian mini-pickups, cabovers with tiny engines, in use and for sale. C&D reported on this in a column a few years ago. Farmers like their low running costs and go-anywhere utility. They’d fit atop a Hummer’s roof rack, but offer greater cargo space, incuding a flatbed option. Like the Hummer, they evade auto safety requirements, with the opposite results– The minitrucks put their drivers at risk, while Hummers threaten everyone else (see above)

    I presume the H1 is still being manufactured, domestically? I wouldn’t sell that line to China just yet.
     

  • avatar
    Wheatridger

    So where will we get more light troop carriers, e.g. “Jeeps”? I was alluding only to military models.

    • 0 avatar

      The civilian H1 is no longer in production, but the military Humvee is still being made by AM General which is a seperate company not part of GM. GM owns the Hummer name and related trademarks, and they own the designs for the H2 and H3 which were developed by GM from GM platforms. GM has never owned the military Humvee.

  • avatar
    reclusive_in_nature

    Usually I lament such news as further proof of the pussification of America, but when I think how much easier it’ll be to get a Hummer once depreciation sets in I see the silver lining in the clouds. Can’t wait.

  • avatar
    gsnfan

    I never liked Hummers. They represented all that was wrong with the American auto industry. Then again, I hate to see brands go. If they kept Hummer’s aggressive styling and standard 4WD, I think they’d be a serious competitor to Jeep if one could get over the negative stigma of owning a Hummer. But if something like that happened, it would probably be a rebadge of the Chevy Equinox and/or very underwhelming like the Jeep Compass.

    • 0 avatar
      rudiger

      Jeeps are a whole lot cheaper and have an established caché that Hummer was never able to match. It was like Hummer was trying way too hard to out-Jeep Jeep to the point that Hummer became nothing more than a caricature and rolling joke in comparison. That’s not exactly the lifestyle people who had just paid some serious green for a Hummer want to present.

      If you drove a Jeep, the statement was you were ‘serious’ about off-roading (yeah, right). If you drove a Hummer, you were a poseur. The celebrity-factor is what did the most damage to Hummer, whether warranted or not.

    • 0 avatar
      RedStapler

      Between Jeep and Land Rover the world already has two “serious” off road SUV brands.
      Given most Wranglers and Defenders will never leave the pavement, just like more ‘Vettes will never enter a motorsports event of any kind. But its that capability that gives them the (off) street cred that Hummer was lacking. GM was foolish to discntinue the H1, even if they only sold a handful per year the mere presence of an H1 in the showroom would have given the 2 & 3 more credibility. When the 1 was discontinued they should have made a direct Wrangler competitor based on the Colorado platform with a real front axle.
      In the twlight years of the brand they status symbols for wealthy poseurs.  The line from the end of cars at Sarge’s SUV Boot Camp sums it up nicely “but Sarge, I’m getting my Rims dirty.”
       

  • avatar

    The Hummer’s macho, ultimate SUV image was also hurt by all of the news footage of military Hummers burning by the roadside in Iraq.

    • 0 avatar
      mpresley

      I really doubt that.  No one in their right mind would blame a vehicle “burning by the roadside” after being hit by heavy fire.  Most people understood that these were not tanks or armored carriers.  Those things happen in war, in case you didn’t know.

  • avatar
    psmisc

    The Chinese have dodged this one.  Seeing how messed up China’s traffic and air quality are, vehicles like these are the last things they need.

  • avatar
    Libertyman03

    I could care less about Hummer. Good riddance to bad rubbish, I say. But, that picture. Poor little Toyota Echo. I think it’s a Toyota Echo. In any case, that should tell you what I think about Hummer.

  • avatar
    Canucknucklehead

    With the demise of Hummer, (thank God) I am left to wonder in what shape GM would be if it had invested the billions Hummer ate up on a car that compete with the Civic and Corolla.

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