Finding the perfect celebrity endorsement occasionally means deciding which public persona aligns most closely with your corporate image — and figuring out how to lock down that commitment by waving a wad of cash beneath their nose.

The rest of the time it’s just a matter of hooking the biggest fish on your reel and dragging that thing into the boat to secure an all-important photograph together. Hyundai recently decided upon the later for its upcoming Ioniq sub-brand by tapping the K-Pop icon known as BTS.

While you’ve probably heard of the Ioniq liftback, you may not have known Hyundai plans to use the name to create an all-electric subsidiary mimicking exactly what the Genesis brand did for the automaker’s luxury vehicles. Odds are also good you’re not overly familiar with South Korea’s BTS, unless you’re a prepubescent girl or happen to share their taste in music and/or androgynous young men. But we can assure you that they are indeed international sensations — heartthrob material that Hyundai believes will make superb ambassadors for its upcoming EV brand. Read More >

With a large number of automakers pinching pennies these days, it’s easy for the details of various restructuring plans to fall down the memory hole. For example, Ford has been engaged in an ambitious cost-cutting program since 2018. The $11-billion plan was said to take anywhere from three to five years to complete, requiring legitimate sacrifices at the company — including the discontinuation of all sedans in the United States, ending operations in Russia, closing facilities in Europe, and rolling layoffs around the globe.

Ford has actually accelerated its timeline to see how much it can get done before 2021, resulting in the elimination of 7,000 salaried positions globally last year. The company has decided to end another 1,000 salaried positions in the United States. Read More >

Scratch that. It’s not an all-new car. You see, the second-generation Rolls-Royce Ghost carries over the original model’s Spirit of Ecstasy hood ornament and rear-seat umbrellas.

The non-umbrella hardware is changed, however, and likely that’s more of interest to those of you reading. You Rolls-loving TTAC readers, you.

What’s new with the brand’s most affordable model? Read on. Read More >

Electric crossovers are all the rage, but they might not get blood pumping the way a rear-drive sports car can. Especially one with a heritage like Nissan’s Z.

The subject of much rumor and speculation, the successor to today’s remarkably aged 370Z was already known to be in the works, carefully pored over by a team of fastidious Japanese engineers eager to do the model’s lineage proud. Expected to carry the name 400Z, a prototype is headed our way in just a short time. Read More >

It’s late 1995, and your author is blundering through his first year of high school. Gangly, awkward… frankly, the whole thing is best left unremembered. Beyond those school walls, however, world events were coming to a head. O.J. apparently didn’t do it, Quebec almost became a country, the Unabomber’s manifesto made it to print, and in two assembly plants in Ontario and Delaware, big things were taking place between the front seats.

There, Chrysler Corp was busy outfitting two variants of its 1996 model-year LH cars — the Dodge Intrepid ES and Eagle Vision TSi, to be exact — with a new type of transmission. Called Autostick, it allowed the driver of Chrysler’s sportiest cab-forward sedans to make the most of their four forward gears. Read More >

Unifor, the union representing autoworkers in the Greater South Detroit Area (GSDA, also known as Canada), has voted to add a walkout to its list of bargaining tools. The union’s membership, unsurprisingly, voted to allow their bargaining committees to threaten or initiate a strike if Ford, General Motors, and Fiat Chrysler don’t pony up at the table.

There’s a good possibility Unifor members might get a chance to exercise this time-honored tactic of organized labor, if last fall’s GM walkout in the U.S. is any indication. And we all know that Canada, which has already lost plenty of auto manufacturing in past decades, has a lot more to lose. Read More >

We’ve documented Nissan’s troubles for some time, breaking the situation down into numerous articles expanding upon the various elements that left the brand proclaiming this year’s financial performance will mirror 2019’s lackluster showing months ahead of the latter period’s scheduled reporting.

Everything seemed to go wrong for the company, forcing it to embrace aggressive cost-cutting measures to say afloat. U.S. sales were particularly horrendous going into the pandemic, which only added to the mounting list of hardships. Nissan is now predicting 2020 will be one of the worst financial periods in its history.

However, CEO Makoto Uchida predicts 2021 will be the point where the company finally turns a corner and begins its ascent toward sustained profitability. In fact, he believes that, with a little luck, the rebound might even begin in Q4 of this year. But that unbridled optimism is being tempered by COVID-19. Uchida worries the dreaded “second wave” could forestall Nissan’s recovery by several months. Read More >

Beneath the Dodge Charger, you’ll find evidence of America’s oldest sedan, but it’s what’s up front that counts. Traditionally stuffed with as much muscle as Fiat Chrysler (and its predecessors) can muster, the aging Charger gets a testosterone injection for 2021 with the SRT Hellcat Redeye.

Familiar to Challenger aficionados, Redeye guise takes the already overly potent Hellcat and dials up the output — and also the price. If you can be swayed away from the “power dollars” offered on remaining 2020 models, the most powerful of these LX-platform sedans has what it takes to win shallow bragging rights for the buyer.

FCA thanks them for their contribution. Read More >

If electric vehicles are ever to supplant the tried-and-true gasoline-driven automobile, we’ll need to make a lot of changes. Infrastructure will need to tailor itself to electric driving by implementing more charging stations while bolstering the electrical grid with more power plants and a higher capacity for energy storage. But auto manufacturers will also need to manufacture them at a scale that will adequately feed society, requiring more capable machines — and the batteries they’ll be dependent upon.

While most large automakers have dumped billions into R&D for “mobility projects,” including items pertaining directly toward advancing EVs, their approaches have varied. Some manufacturers (e.g. Tesla) built battery plants to support themselves, others are contented with having made deals with suppliers. Ford has officially taken the latter approach, according to its own leadership. Read More >

Much like the recently featured R-body New Yorker, today’s Magnum was a holdout in an automotive world that had already embraced downsizing and fuel efficiency.

Let’s take a look at a very short-lived coupe nameplate.

Read More >

Not every hybrid or electric vehicle motors along at low speeds with only road noise, and perhaps a bit of motor whine, alerting people in its path to its presence. However, under a new rule issued by the National Highway Traffic Safety Administration, automakers were told to ensure their vehicles emit a warning noise at speeds of up to 18.6 mph.

The measure was first proposed back in 2010, when hybrids were few and EVs almost non-existent. Moving at the speed of bureaucracy (the Department of Transportation finalized the rules in 2016), the low-speed noise mandate was supposed to finally enter into law last September, but the NHTSA extended the deadline by a year. On Monday, the agency extended it once again. Read More >

Osamu Masuko, the longtime Mitsubishi Motors boss who guided his company through turbulent waters, helped craft an alliance with Nissan and partner Renault, only to find his  ship back in storm-tossed seas, has died just three weeks after his unexpected departure.

Masuko died on Thursday, aged 71, Japanese media reports. The former chairman announced his resignation on August 7th. Read More >

Longer, more spacious, and sporting a newly independent rear suspension, General Motors’ 2021 full-size SUV clan is ready to tap pent-up consumer enthusiasm… just as soon as the manufacturer scrubs off the paint-marring insect secretions.

It seems the General’s big SUVs have run into a seasonal issue near their Texas home base. Read More >

The Pontiac Fiero started out as an innovative sports-car design, got bean-countered into an overweight parts-bin commuter car with embarrassingly public reliability problems, then got a complete redesign in 1988… which turned out to be the year of its demise.

Here’s one of those final Fieros, found in a Colorado car graveyard last year. Read More >

Uber Technologies promised to make the safety information related to its self-driving program more widely available following some fairly harsh criticism from the National Transportation Safety Board (NTSB).

The agency had faulted Uber with some amount of responsibility after conducting its investigation into the fatal testing accident that took place in March of 2018. The incident, which took place in Tempe, AZ, involved an inattentive Uber safety operator who struck and killed a pedestrian who was attempting to cross a poorly lit roadway — creating a national backlash against self-driving vehicles and a push toward ensuring higher levels of safety.

Police say the vehicle was operating autonomously for testing purposes at the time of the collision. Following months of investigation, the NTSB decided in 2019 that driver failed to act in a safe manner due to being distracted by their cellphone. Uber was also faulted for possessing inadequate safety risk assessment procedures, ineffective oversight of vehicle operators, and a general absence of mechanisms to address complacency by operators as the cars drove themselves. Read More >