Ford is a bit late to the micro SUV party, with trucklets like the Kia Soul and Chevrolet Trax hoovering up sales while the Blue Oval dawdles in getting its EcoSport to market. Finally, it appears for the 2018 model year.

By the way, even if there seems to be a couple of ways to pronounce the name of this little rig, Ford vigorously prefers we say “Echo-Sport” and not “Eek-Oh-Sport.” The company’s completely serious, despite beating us over the head for years with ads for the identically-prefixed “Eek-Oh-Boost” engines. Very good, then.

With the build-and-price tool for the EcoSport going live not long ago, let’s gander at the cheapest soft-roader in Ford’s showroom.

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No alloy wheels. No automatic transmission. No fancy infotainment system. From the perspective of the Ford Fiesta 1.0L Ecoboost really doesn’t have a lot going for it – at least that’s what Kamil Kaluski thought when he tested a 4-door sedan earlier this summer. The three-cylinder Fiesta is certainly an odd duck. That’s part of its charm.

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