Stutz Motor Cars was subject to multiple successive changes in both fortune and direction early in its existence. Founded in 1911 based on racing success at the inaugural Indianapolis 500, by the middle of the decade Stutz had its IPO on the New York Stock Exchange. While the company’s sales increased, by the end of the decade it was without its founder and embroiled in a stock cornering scandal. Though it was delisted from the NYSE circa 1921, Stutz kept on selling the luxury cars for which it had become known. We pick up in 1926, as Stutz hit a sales high but was on the precipice of a big tumble.
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Tag: 1920s
We pick up the Stutz story once again today, at a turning point in the brand’s history. Though its foundation as Ideal Motor Car Company was only a few years prior in 1911, by 1919 big changes were afoot at the company. Disenchanted that he’d lost control of his company when he sought outside investment capital, Harry C. Stutz departed his own firm in July of that year. He took with him the other remaining founder, Henry Campbell. Control of Stutz Motor Cars fell to its primary investor; the man who’d been running the company since the IPO in 1916: Allan A. Ryan.
From humble beginnings in the rural farmlands of Ohio to the bustling city that was Indianapolis, Harry Clayton Stutz made his way through a winding career path to found the Ideal Motor Car Company in 1911. Ideal’s first product was the Bearcat, a sporty open-top two-seater that Stutz designed himself in just five weeks. After racing at the inaugural Indianapolis 500, Stutz took his racer and made a couple of minor edits, then put it into passenger car production. However, Stutz was a tinkerer first and foremost, so he began to revise the Bearcat almost immediately.
An early American car company, Stutz started out as a manufacturer of a race car for the road. However, much like its founder, the brand’s direction changed very quickly. Stutz followed a winding path to its creation and went through a wild ride of death and rebirth over several decades. We begin our story in Ohio in the late 1800s. Everything is probably dark and muddy.
In our introductory article on historical Scottish car maker Arrol-Johnston, we covered the company’s 1895 inception, its invention of four-wheel automotive brakes, and the financial difficulties that led it to become a subsidiary company under steel magnate William Beardmore. Today we finish with the brand’s rise to luxury and rather rapid demise.
Today we conclude the story of Isotta Fraschini, a company that started as a simple import business but rose quickly through racing successes to become one of the most highly regarded luxury car makers in the world. In our last entry, the Great Depression finished off IF’s last passenger car – the 8B – in 1934. Afterward, the company moved on to heavy truck manufacture alongside its marine and aeronautical engines. Said trucks were still in production when Isotta Fraschini launched a grand final attempt at a return to the luxury passenger car market.
Isotta Fraschini advanced very quickly from its humble roots as a French car importer. Through racing recognition and the utmost attention to quality and engine technology, IF became one of the most well-regarded luxury car companies in the world. The firm’s first two large cars the Tipo 8 and 8A were considered on par with Rolls-Royce, and the company found buyers in the elite of America and Hollywood stars.
But the company’s fortunes changed in 1929 as The Great Depression bowed its head, and put a big dent in the ultra-luxury car market. The 8A concluded its run from 1924 to 1931 with under 1,000 total sales. IF was immediately ready with another super lux car as the world was still deep in The Great Depression, but company ownership attempted to pursue other passenger car avenues. And IF might’ve prospered were it not for fascist government intervention.
Isotta Fraschini never intended to build its own cars and was founded as an Italian-based importer of French vehicles and engines. But as we learned in Part I, after a few years in the business its small group of owners experimented with building their own cars. Then they tried their hand at winning races with Tipo D in 1905. After D’s successor the Tipo FE was unsuccessful at racing, the company redirected itself and decided to make sporting luxury cars instead. We pick up the action in a year many of you remember vividly: 1910.
Our series on Imperial continues today, after a strong start in the coachbuilt Twenties turned into a big aerodynamic flop in the Thirties with the Airflow Imperial. The error in judgment was immediately apparent; the Imperial with groundbreaking styling lasted only three model years.
Chrysler was determined to start Imperial over, and in its third generation returned to a much more conservative large luxury car template.
Rare Rides Icons continues the history of Imperial today, after Part I left us neatly at what would become an unfortunate aerodynamic turning point. Ready for some Airflow?
Today Rare Rides Icons features a special Chrysler that was a car, then a brand, then a car again. Throughout its varied history, Imperial always represented the best of what Chrysler offered. First, we travel back to the Twenties.
Today’s Rare Ride hails from a brand your author hadn’t heard of before this writing. A preeminent luxury car firm in its day, Locomobiles were built for power, longevity, and reliability.
Let’s check out a very rare 90 Sportif.
It’s fitting that the first electric vehicle ever featured in the Rare Rides series is today’s two-door Detroit Electric. One of the earliest electric cars, the luxurious Detroit Electric was whirring around cities when many people still used horses.
In the midst of the Great Depression, Cadillac offered a new range of ultra-expensive motorcars that featured 16-cylinder engines – a count never offered previously by a domestic automaker. One of the V-16’s most prestigious variations is today’s Rare Ride.
Presenting the extremely exclusive All-weather Phaeton sedan.
Today’s Rare Ride hails from a brand which ceased its operations decades ago. At its peak, it never produced more than a couple thousand cars a year. Said vehicles were largely confined to sales in Europe, and specifically within Italy.
Let’s learn about the brand behind this little red Moretti 750.
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