Tag: 1970s

By on March 18, 2022

Today we find ourselves in the third installment of Toyota Cressida coverage. The first Cressida bowed in 1978 with curvy European styling influences and was a more luxurious take of the Corona Mark II with which North American consumers were already familiar. After a short run from 1978 through 1980, a second-generation Cressida was introduced for ’81. It pursued a much more traditional three-box sedan shape, and looked quite Japanese despite marketing statements about how it was “European looking.”

Under the conservative shape were a number of whiz-bang electronic features, all applied to an interior that was redesigned solely for the American market Cressida. The second Cressida was more successful than the first, and new tech features like electronic fuel injection made it more desirable. After another short model run from 1981 to 1984, it was time for the third generation Cressida. The new one in 1985 was even more conservatively styled than the two that came before it. Say hello to X70.

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By on March 15, 2022

We return to our Imperial series again today, and the third installment on the all-new personal luxury coupe Lee Iacocca launched in 1981 to resurrect the historical Imperial name. Unlike every other Imperial to date, the new one was available only in two-door coupe guise. The new car had the dual mission of bringing luxury car credibility back to Chrysler, and grabbing some high margin luxury coupe sales from GM and in particular, Lincoln and the Continental Mark VI. We’ve covered the exterior and the underpinnings, so today we slide into the interior, which is most definitely not covered in Rich Corinthian Leather.

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By on March 14, 2022

1970 Volvo 164 in Colorado junkyard, LH front view - ©2022 Murilee Martin - The Truth About CarsIn North America, the Volvo Brick family first appeared with the 140 in the 1968 model year, and the sensibly square Swedes remained on sale here through the last of the S90s and V90s (formerly known as the 960) in 1998. I’ve managed to find junkyard examples of all of these cars, including such oddities as the 262C and 780 Bertone Coupes, but the Volvo 164 has been a tough one; prior to today’s Junkyard Find, I had documented just a single 164. On a recent trip to a snow-coated yard between Denver and Cheyenne, I found another: this scorched and punctured ’70. (Read More…)

By on March 9, 2022

In Part I of this series we were introduced to Toyota’s Cressida, aka Mark II in almost every other market. A “new” model for the North American market, Cressida picked up where the Corona Mark II left off. The main reason behind the branding change was that Cressida had greater upmarket intentions than the Mark II. When it arrived for 1978 in North America, Cressida wore entirely different styling to its predecessor: Upright, formal shapes replaced the faster-looking curves of the Mark II. The conservative mid-sizer wore a Euro-inspired visage with many Jaguar cues, and the rest of the styling was a mixed bag of American and Japanese flavors.

But the first generation was not long for the world, and after just three model years Toyota released an all-new Cressida. This second edition stuck much closer to Toyota’s typical three-box playbook and added Eighties technology into the bargain. Time for X60.

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By on March 8, 2022

When we last left off in the tale of Dodge, Plymouth, and Eagle’s various Colt branding adventures, it was the late Eighties. After a wave of modernization in 1984-1985 where the first Colt sedan appeared and the range extended into the larger and very forward-thinking Colt Vista, Mitsubishi got in on the Colt action and sold a hatchback with its OEM diamond star up front and Mirage lettering on the back. As the Nineties approached, it was time for a new generation of Colts, and more options from a hot new brand: Eagle.

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By on March 7, 2022

In our most recent installment of our long-running Imperial coverage, the Eighties dawned with a resurrection of the Imperial name and the debut of an exciting new personal luxury coupe. Chrysler’s new chairman Lee Iacocca was determined to recreate the runaway success he’d had at Ford with the Lincoln Continental Mark III. But that meant a simultaneous ask that luxury coupe buyers ignore the very recent financial troubles that plagued the Detroit automaker. And while the exterior of the new Imperial coupe was all bustleback and new angles, its platform and mechanicals were not quite as exciting. Let’s talk about Mirada, Cordoba, and the reliability benefits of electronic fuel injection.

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By on March 7, 2022

1972 Ford Galaxie 500 sedan in Colorado junkyard, RH front view - ©2022 Murilee Martin - The Truth About Cars1972 ended up being the final year for the postwar era of mainstream American car shoppers buying big, cheap sedans with few misgivings about fuel economy (though, if you want to get picky about it, you could say the 1973 Oil Crisis began while 1974 models were already in showrooms). Full-sized Fords sold very well in 1972, with close to a half-million Customs, Galaxies, and LTDs sold that year (plus better than 75,000 units of the Marquis and Monterey), and these cars were commonplace on American roads well into the 1990s. Today, the 1971-1972 big Fords and their distinctive snouts have all but disappeared, so I was happy to find this extremely green example in a Denver-area yard last month. (Read More…)

By on February 28, 2022

Our recent Rare Rides Icons coverage of the main quadrant of mid-Eighties Japanese family sedans (Camry, Accord, Maxima, 626) brought another sedan to mind. Boxy and conservative, it was an upscale offering at a time when Japanese luxury brands simply did not exist. The sedan in question was popular enough for Nissan to target it directly with their Maxima. Presenting the Toyota Cressida, a comfortable luxury experience.

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By on February 25, 2022

In our last Imperial entry, we found the brand’s run came to an end. In production since 1926 and an independent brand since 1955, the Imperial fizzled out to nothing after 1975. Chrysler closed its luxury Imperial division, and the once proud two- and four-door Imperials were stripped of some standard features and rebranded into the Brougham trim of the New Yorker. The Imperial name had come a long way from its beginnings as a super luxurious coach built car for the wealthy, and ended up as a slightly nicer New Yorker with more formal front and rear clips. But 1975 was not the end of the Imperial’s story, as a particular Chrysler CEO had big Imperial aspirations. To get to that point for Imperial, let’s talk about Ford.

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By on February 24, 2022

By the early Eighties Chrysler was deep into its product partnership with Mitsubishi, which in North America was most visible via the mutually beneficial Colt. A lineup of rebadged Mitsubishis, the Colt expanded from its rear-drive beginnings in 1971, morphing into a rear- and front-drive mix by the end of the Seventies. In the earliest part of the Eighties, the line was consolidated into a single front-drive hatchback model. Around the middle of the decade, it was time for a fifth-generation Colt and some more lineup expansion. But this time, Dodge and Plymouth dealers wouldn’t be the only ones selling a Colt.

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By on February 18, 2022

We return to the saga of GM’s High Technology engine today, after taking a diesel detour in our last entry. Concurrent in the High Technology engine’s timeline, the Oldsmobile diesel’s failure was quick, but certainly not painless. It put the majority of American consumers off the idea of a passenger car equipped with a diesel engine. And by the time GM pulled the diesel from its various brand lineups, there was a strategy change over in HT4100 land: Not calling the engine HT anymore.

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By on February 16, 2022

We return to the Imperial story once more today, at a worst-ever moment. The year is 1974, and the future is bleak for the large prestige car. The economy is down, fuel prices are up due to a recent oil crisis, and the market’s trend is toward front-drive vehicles and sedans of a smaller size. What was Chrysler to do with its flagship Imperial in that sort of environment? Kill it off, that’s what.

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By on February 14, 2022

After Mitsubishi vehicles made their way to Dodge and Plymouth dealerships as the Colt in 1971, Chrysler expanded the fledgling model’s lineup quickly. Nine years after its introduction, the third generation Colt offerings (two different Mitsubishi models) were being discontinued. Accompanying the old Colts on the lot were all-new ones, though old and new alike were sold as ’79 model year cars. It’s Twin Stick time.

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By on February 9, 2022

We return to the Imperial’s saga once again today, at a very low point for the brand. Though the Fuselage Look of 1969 had propped up Imperial’s sales and generated consumer interest, sales were in decline after the ’69s debut. Chrysler put less and less money into its flagship, as parts sharing increased while options and trims did the opposite. There was a second version of the Fuselage Look for 1972 that showed as longer, lower, and heavier than ever before. And though the new metal buoyed sales slightly, the U.S. car market as a whole saw record sales in 1972 and 1973. 1973 was the last such record year for America, and it coincided with the last Fuselage Imperial. Chrysler had a decision to make about its flagship brand.

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By on February 7, 2022

In today’s edition of Abandoned History, we return once more to the late Seventies engines of General Motors. After the disaster which was the V8-6-4 and the subsequent release of the quite flawed HT4100 V8, we take a sidestep today into diesel. Time for a turn with the cost-cut cast iron Oldsmobile oil burner that accompanied the troubled gasoline engines at GM dealerships across the country.

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