In 1980, Chrysler was headed into the financial whitewater rapids of a 2-year recession, paddling a leaky canoe full of weak sales. Their products weren’t moving, and the survival life raft full of government loans was a year away.
Sound familiar?
They needed customers in the worst way, and in early spring 1981, 18-year-old Don Sutherland saw a brand new black T-top 1980 Plymouth Roadrunner sitting in the corner of a local Chrysler-Plymouth dealership. This was his first brand new car.
In theory. (Read More…)
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