Various companies and trade groups have discovered that focusing marketing effort on a short period of time can generate significant buzz, and thus potential increased sales. Discovery Channel has “Shark Week.” Restaurants in various cities have Local Dining weeks. New York hookers have Fleet Week.

TTAC, in the same clickbaity manner, has “Sorta Obscure Twentyish-Year-Old Japanese Hatchback Week.” I’m not sure if I can repeat this next year, but this week has brought very rough examples of oddball Isuzu and Mazda hatches. Today, however, I have a personal favorite that isn’t one busted balljoint from the scrapyard.

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