Because a lot of Uber riders are 7-Series buyers (maybe), BMW said Monday that it would make available its newest sedan for selected rides in Los Angeles, New York, Miami and Chicago before the sedan goes on sale to the public.
The drives will be offered by BMW product specialists, according to the company. Riders can request 7 Series cars by entering a promotional code for their respective city; i.e. for New York, riders need to enter “7seriesnyc” into the Uber app.
(Do the Uber riders still have to pay the fare? Update: According to a BMW spokeswoman, they do not.)
Recent Comments