Fiat is marketing its new crossover as bigger, more powerful, and ready for action.
If you caught Fiat’s Super Bowl ad for the 500X, it relies heavily on sex appeal. The implication: that the 500X is more … erm … “excited” than the 500. So I was intrigued when a rental car branch recently told me the only SUV they had left was the 2016 Fiat 500X.
Dear Fiat (FIAT?),
I didn’t want to love your little 500X crossover. I frankly find the very notion of it ridiculous. In fact, the only reason why I selected it as my rental car last week was because the keys were strangely missing from the cabin of the Ford Edge SEL that I really wanted to borrow. If I hadn’t picked your bug-eyed cute monster, I would have had my choice of three different colors of four-cylinder Altimas. Not cool, Emerald Aisle. Not cool.
So, as fate had it, I picked the 500X. And like all the best romance stories, our inauspicious beginning led to a quirky, odd pairing that neither one of us wanted to end. Well, at least I didn’t. You probably didn’t give a fuck.
But this is our story.
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