In 1988, Nissan released the third-generation Maxima with a bold tagline — “Four-Door Sports Car.” A year later, American TV viewers were introduced to Nissan’s Infiniti brand with commercials that showed a pond.
You win some, you lose some.
That Maxima was indeed a brilliant car. And Nissan finally decided that showing luxury cars was a good way to sell luxury cars. That said, part of me wishes the Infiniti brand had failed, as the Q50 might now be a Maxima. Certainly, I don’t wish anyone at Infiniti to lose their jobs, but I have a love for the Maxima that is unfulfilled by the current model. I never expected to find my ideal sports sedan wearing an Infiniti badge.

Recent Comments