The end result is tasty. Maybe the narrow headlamps are sliced too thinly; the hood cut line that intersects with the housing too obvious. Perhaps the rear end could use a bit more breadth. The wheels still appear a bit small from some angles.

But the fourth-generation Mazda MX-5 Miata — known in Mazda circles as the ND, succeeding the NA, NB, and NC — is generally regarded as an eye-catching, modern, successful evolution of the venerable Mazda sports car.

How did Mazda arrive at the end result? What led Mazda to settle on the final production version? Which styling direction was rejected?

In a fit of transparency, Mazda’s PR department has released the entire background of the process, including 140 photos detailing the evolution of what would become the fourth-generation Mazda MX-5. (Read More…)

Bonus. It’s the money you didn’t expect to receive from your employer at the end of the fiscal year, the mussel bar you didn’t know existed at the new Yelp-hyped strip mall restaurant your significant other convinced you to try, the extra hour of sleep you grabbed exiting daylight saving time last autumn.

There are vehicular bonuses, as well. The Jeep Wrangler succeeds at what it was built to do: to handle genuinely tough off-road situations. But it’s also a convertible.

Our long-term Honda Odyssey seats eight in surprising comfort, just as it ought to. But the Odyssey also handles really well.

After growing acquainted with all kinds of odd duckling electric cars, the Tesla Model S didn’t merely expand our expectations for electric range and performance, it looked really good while doing so.

After a blissful week of sunshine during which I drove 260 miles with a variety of passengers on mostly coastal routes, never attempting for a moment to do anything but drive the car harder than we would any other test car, it turns out our Mazda Canada-supplied 2016 Mazda MX-5 Miata travelled 34 miles per gallon. Bonus. (Read More…)

According to numerous media reports, Mazda has announced a base price of $24,950 for the next Mazda MX-5.

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To say that the global preview for the new MX-5 was “exclusive” would be like calling the Moon “rarely visited”. Only eight North American journalists had the chance to drive one of just four available cars over the course of two days. The good news is that we each got nearly two hours in the “ND”, all on mostly empty roads and without a drive partner.

The better news is that I got an additional two hours to interview key management and engineering personnel from Mazda after my drive. I didn’t get all the answers I wanted, but I got a few that you won’t get anywhere else — at least not yet.
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Not content with merely showing off the design of the next Mazda MX-5, Mazda has announced that European versions of the MX-5 will get a 1.5L Skyactiv engine, while North American versions will get a 2.0L motor.

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The now-famous teaser video that had the whole world wondering about a possible turbo on the 2016 Mazda MX-5 turned out to be a red herring.

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The current generation Mazda MX-5 is pretty light on tech gizmos – the current car doesn’t even have Bluetooth, let alone navigation or a USB port. But the upcoming ND MX-5 will reverse that, with a generous suite of the latest in technology and safety features.

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Mazda’s newest MX-5 appeared live at an event in California, and although Mazda was stingy with details, we managed to get a few.

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Well, let the speculation rest. The 2016 Mazda MX-5 Miata will not debut in Chicago, but at Laguna Seca.

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Those wild rumors of Mazda doing a surprise debut of the next MX-5 turned out to be false – anyone with an understanding of modern automotive PR tactics knows that no launch is conducted without a relentless hype campaign. But at least they threw us a bone.

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